The Stellantis Group has just unveiled its new figures for the first half of 2023. As usual, since this is a report intended for investorsThe figures are flattering: increased sales, increased profits, increased free cash flow...
If we focus on Maserati we can see that the trident brand has up +50 % sales in the first half of 2023 compared with 2022.
Inevitably, sales are also up almost proportionally, at +39 %. Most interesting is the margin, which rises from 6.6 % to 9.2 %. A very important point for Stellantis, as we explained in another article, Maserati still far from being the most profitable luxury brand.
If we compare with previous years, thanks to our table below, Maserati has indeed achieved a very good first half of 2023, almost as good as 2018.
According to the group, this growth is being achieved by the Grecale model, which is selling well... We can reasonably estimate that Maserati will exceed 30,000 units delivered in 2023.
For a luxury car brand that has shifted its focus from volume to profitability, this is very good. Sergio Marchionne's target of 75,000 units/year is from another era.
With the future Grancabrio, the electric Grecale and the electric Granturismo, the brand will be able to count on these new products to consolidate its sales in 2024.
The USA is Maserati's number one market
We don't yet have access to all the figures by country, but here's what we do know.
The trend is for the United States to be the leading purchaser of Maseratis with around 600 registrations per month. Italy is just behind, with over 2,000 registrations in the first half of 2023.
Between them, the USA and Italy account for almost 40 % of Maserati sales (tient, like Alfa Romeo!).
Other countries make up the rest with Germany, Canada, the UK, Japan, Switzerland and Spain all good customers.
Special note for France, bludgeoned by taxationWith only 64 new Maseratis registered, dealers aren't too happy. Their last hope is the arrival of electric models, if customers want them.