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The TAG Heuer Story

TAG Heuer is a prestigious Swiss brand of sports and luxury watches, founded in 1860 by Edouard Heuer in Saint-Imier.

A pioneer in the field of timekeeping, the company registered numerous innovative patents, including the first keyless winding system in 1869 and the famous oscillating pinion in 1887, which allowed the chronograph to be started and stopped instantaneously.

TAG Heuer is also known for its involvement in the world of motorsports, where it provides precise and reliable measuring instruments to drivers, teams and organizers.

The name TAG Heuer comes from the acronym of Techniques d'Avant Garde and the name of its founder.

Why choose a Tag Heuer watch

TAG Heuer watches are distinguished by their technical and aesthetic characteristics, which reflect the avant-garde spirit and Swiss know-how of the brand. They are designed to offer unparalleled precision, reliability, innovation and style.

  • Precision: TAG Heuer watches are equipped with high quality mechanical or quartz movements, which guarantee an accurate measurement of time. Some models are equipped with chronograph functions, which allow to time events with great precision. The brand has also developed revolutionary technologies, such as the oscillating pinion, the tourbillon or the 1/1000th of a second chronograph.
  • Reliability TAG Heuer watches are designed to withstand the most extreme conditions, whether underwater, in the air or on the track. They are made of robust and durable materials such as steel, titanium, ceramic or carbon. They also benefit from anti-scratch, anti-reflective or anti-magnetic treatments.
  • Innovation: TAG Heuer watches are the result of a constant search for innovation and performance. The brand does not hesitate to push the limits of traditional watchmaking, offering hybrid, connected or customizable models. The most high-tech models include innovative features such as GPS, heart sensor and voice recognition.
  • Style: TAG Heuer watches are recognizable by their sporty and elegant design, inspired by the world of motor racing, aviation or diving. They are available in different collections, offering a wide choice of colors, shapes, sizes and straps. They seduce with their assertive character and refinement.

Emblematic watches

TAG Heuer has launched many iconic models: Monaco, Formula 1, Aquaracer, Carrera, Grand Carrera, Autavia, Link, Porsche Edition ... These watches will be worn by stars like Steve McQueen, Ayrton Senna, Alain Prost ... but also more recently Cristiano Ronaldo, Maria Sharapova, David Guetta, Ryan Gosling, Cara Delevingne and even Barack Obama.

tag heuer watch

From high-end to luxury

If you are a fan of high-end watches, even luxury, and you are a fan of motor sports, then choosing a TAG Heuer watch will be a very good choice.

The TAG Heuer Carrera and Grand Carrera collection watches are designed for professional drivers and sports car enthusiasts. Watches with 3 hands, automatic movement, stitched leather strap or steel, steel and ceramic case, they are available for men and women.

The TAG Heuer Formula 1 collection is directly inspired by the legendary motor sport that galvanizes millions of spectators every year. They are perfect watches for everyday life with a steel case, a leather or steel bracelet, and a Quartz movement. There are regularly special editions like RedBull, Senna, Gulf, ...

The TAG Heuer Aquaracer collection is the watch for any event. It is the watch preferred by sportsmen in extreme conditions: high resistance, robust, waterproof... Steel case and bracelet. Quartz or automatic movement.

The TAG Heuer Monaco collection watch is a true classic, much appreciated by connoisseurs. With its square case, it is immediately recognizable and, although it has evolved over the years, it retains a very vintage and casual feel. Steel case, leather or steel bracelet, automatic movement, caliber 11. Available in special edition as well as with Gulf.

Although generally they are more men's watches, there are some models for women such as :

tag heuer watch woman

The TAG Heuer Carrera Date watch with its bracelet, case, steel dial and golden hands.

The TAG Heuer Aquaracer Professional 200 watch with its steel and yellow gold case, blue pearl dial and rubber strap.

It should be noted that, several times a year, Tag Heuer launches new models to enrich its range. They are often variations of existing models with new materials and / or colors.

TAG Heuer watch prices: from luxury to ultra-luxury

TAG Heuer watches are of very high quality. They are high-end watches, even luxury. The price is between 2000 € and 10000 €.

Example of TAG Heuer watches recommended prices:

  • TAG Heuer Carrera X Posrche : € 7450
  • TAG Heuer Monaco X Gulf : € 7850
  • TAG Heuer Formula 1 X Senna : € 3850
  • TAG Heuer Formula 1 X Red Bull Racing : € 2350
  • TAG Heuer Connected € 2600

There are also limited editions of watches, which are highly sought after and very expensive. Among the most expensive are:

  • The TAG Heuer Monaco V4which is the first watch in the world to use belts instead of gears to transmit power. It was launched in 2009 in a limited edition of 150 pieces in platinum, sold at 100,000 euros each.
  • The TAG Heuer Carrera Porsche ChronographThis is a tribute watch to the collaboration between the watch brand and the car manufacturer. It was unveiled in 2022 in a limited edition of 1,860 pieces in steel and 50 pieces in pink gold, sold at 7,450 euros and 22,300 euros respectively.
  • The TAG Heuer Carrera Chronograph TourbillonThis is a watch that combines a chronograph and a tourbillon, two very complex watch complications. It was presented in 2016 in a limited edition of 250 pieces in titanium, sold at 15,000 euros each.
  • The TAG Heuer Monza Flyback ChronometerThis is a watch inspired by the historic model worn by Niki Lauda when he won his first Formula 1 world championship title in 1976. It was reissued in 2021 in a limited edition of 1000 pieces in carbon, sold at 13,350 euros each.

Where are TAG Heuer watches made?

Luxury watches are made in Switzerland! And yes, TAG Heuer watches have always been manufactured in the brand's factory in La Chaud-de-Fonds, Switzerland.

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