Alexandre
As you know, we keep a close eye on the figures for the trident brand. That's right, Maserati must now make the difficult balance between range renewal, electrification, and a price positioning that tends towards the luxury segment and away from the premium.
After sharing with you the first-half figures released by the brand, we learned that Maserati triumphed above all in the USA and Italy and conversely theales were and still are in freefall in Francewe were able to obtain registration figures for almost all countries in the first half of 2023.
Thus, the top 5 countries buying Maseratis in the first half of 2023 are the USA, Italy, China, Japan and Germany.
France is only in 15th position, after Belgium, Spain and even Turkey and Switzerland... As for China, we don't have the figures month by month, but by half-year, and this will be the subject of a dedicated topic shortly, as the brand is in difficulty there, like its cousin Alfa Romeo...
How to explain the figures for France? Communication problem? Brand image? Price positioning? Straddling the premium German market and Ferrari? Maserati France probably has the answer...
Of the 15,000 units announced by Maserati for the first half of 2023, we counted just over 12,000 registrations for the above countries. The only missing figures would be those for the United Arab Emirates, which could logically account for the missing 3,000 units...
as long as LANCIA anti alfa or low-end Maserati?
When you look at the number of inhabitants in Switzerland and the number of sales, you can tell that it's working well for them, but I'm not surprised, because you see them in all the international organizations here.
Now I'd like to know sales by model. That must be difficult to get.
Yes, very difficult, except perhaps on paid databases, and even then... already this classification by country you can go around the internet it's impossible to find 😉
Yes it's clear that nobody so far has been able to detail sales like that... hats off to the work done.👌
Now it will be necessary to raise prices seriously and limit the number of examples, which is what its 2 main rivals want to do... Aston Martin and Jaguar.
Maserati sales in France are ridiculous: not even on a par with Belgium, which has almost 6 times fewer inhabitants.
Just like Switzerland 🇨🇭 which is 10 times less numerous, but there is also a problem of social and economic deterioration in France which has been unprecedented for over 15 years now.
That's why they're thinking "civil war" at the top, but they don't understand that France's DNA... is revolution.
Maserati's big problem (the same as Alfa Romeo's): soft range, zero showroom, zero communication. A lot of work needs to be done if these two brands are not to disappear.
I don't believe in Stellantis. For the moment, it's more PSA than Stellantis. Everything is based on Peugeot, future platforms, mechanicals, electric motors, etc... Alfiste, I own a Giulia Estrema, I'd like a Ghibli or Levante, but I'll have to fall back on used cars, prices have exploded at Maserati and will future models be real Maseratis?
For the moment, Maseratis have pure DNA, but for how long I don't know. Like Aston Martin or Jaguar, they've realized that their survival lies not at the bottom, but with higher prices and products, because it's better to sell less at a higher price and be really profitable than to lose their nobility by making volume that won't be more profitable.
The only solution for Maserati, Alfa or Lancia is to produce a limited number of products that evolve every year!
That's how Lexus has conquered the market and beaten off the competition.
Where I agree with Dan is that we need an exemplary showroom of the same type as Ferrari with these 3 brands, or even Abarth.
Unfortunately, Dan, when you see Peugeot, you know you're looking at a serial looser killer with tons of brands in his closet (including Citroën, which would have been one of them if the government hadn't put its foot down at the time).
Peugeot has always hated the competition, and the greatest example is Simca, which was deliberately destroyed because customers at the time preferred to drive Simca cars rather than Peugeots, and found nothing better than to make the Talbot brand... which nobody remembered, and as far as I can tell, they all had... nothing to do with it!
In reality, the "STLA Large" platform is the Giorgio modified to accept batteries...
I'd like to buy a Maserati Ghibli but the problem is that it doesn't have air suspension.
The Germans do it better for less.
Goodbye dream. Hello reality.
Better for less? Then you must not drive one very often, because I have to put up with a lot of German production in my job... there's nothing worse than German cars that are a rip-off on wheels and sell their products at way too high a price, that aren't particularly well finished (especially when compared to Lexus), that break down constantly, that can't fix problems (and leave you with them) and once you've got their garbage on your back... they're unsellable.
If I counted all the E-Class, S-Class 5,7, A8, and other Panameras lying decomposing in all the parking lots of international organizations in Geneva alone, I could open the biggest junkyard in the Rhône Alpe region with them!
Even the worst Chinese brand does better, to say the least.
And when you see the active suspensions that all the brands have come out with... Not one except Citroën has stood the test of time and without getting rid of them as quickly as possible because they're a real pain in the ass on a daily basis, not to mention the replacement price, which is a steal!
Even Lada and Dacia do better than the Germans.