For several days now, rumors have been circulating about a strategic merger between Alfa Romeo and Maserati. However, as far back as October 2024, when he was appointed CEO of both brands, Santo Ficili was already talking about a rapprochementbut without ever mentioning a merger. The idea is clear: preserve two strong identities: luxury for Maserati, premium sport for Alfa Romeo, while intelligently pooling resources.
Long-standing synergies
This is not the first time the two brands have collaborated. Several examples bear this out:
- The Alfa Romeo 4C was produced at the Maserati factory in Modena.
- The Maserati MC20, originally designed for Alfa Romeo, finally saw the light of day under the trident.
- The Alfa Romeo 33 Stradale, a supercar to be unveiled in 2023, is based on the MC20.
- The Maserati Grecale shares much in common with the Alfa Romeo Stelvio.
- Finally, the Maserati Granturismo takes up the spirit and even some of the driving sensations of a Giulia, with an almost identical driving position.
These synergies pose no problem... as long as they are properly implemented. The Volkswagen Group has been proving this brilliantly for years by sharing platforms and engines between Audi, Porsche and Lamborghini, without detracting from the identity of each.
The engines
The first obvious synergy is at the mechanical level. Maserati's Nettuno V6, fitted on the MC20 and Granturismo, is in fact an evolution of the Alfa Romeo 2.9L V6 used on the Giulia and Stelvio Quadrifoglio. It would be logical to develop a common hybridization system for this engine, in order to meet future standards and offer performance to match every customer's expectations.
But beware of balance: when Alfa Romeo launched its 510hp Giulia Quadrifoglio, Maserati was still only offering a 430hp V6 Ghibli. It wasn't until the V8 Trofeo version that the Trident regained the upper hand.
The idea of a 500hp V6 PHEV for Alfa Romeo, and a 700hp version for Maserati, would be not only logical, but necessary. Maserati can't afford to be less powerful than Alfa Romeo, lest it blur its brand image.
The platforms
This is where things get complicated. Today, the Maserati Granturismo, Grancabrio and Grecale use an evolution of the Giorgio platform, called Giorgio 1.5, which accommodates both internal combustion engines and 100 % electric motors.
Conversely, the future Alfa Romeo Giulia and Stelvio were to be based on the STLA Large LP3 platform, only compatible with 100 % electric powertrains...
So, what direction should models from both brands take in the future? Should we adapt STLA Large to hybrids, or capitalize on Giorgio 1.5? In the medium term, it seems that group logic will favor the STLA Large for both brands, but it will be necessary to make it evolve, or use another version of the platform.
Intelligent range management
On paper, the two brands could coexist without direct competition, intelligently sharing the segments:
| Segment | Alfa Romeo | Maserati |
|---|---|---|
| B | Alfa Romeo Junior | - |
| C | Alfa Romeo Tonale / Alfetta (coming soon) | - |
| D | Alfa Romeo Stelvio / Giulia | Maserati Grecale |
| E | Alfa Romeo E-SUV (coming soon) | Maserati Levante (coming soon) |
| F / Luxury | - | Maserati Quattroporte (coming soon), Granturismo, Grancabrio |
| Supercar | - | Maserati MC25 (coming soon) / MC25 Cielo (coming soon) |
So, apart from the Grecale, which overlaps with Alfa Romeo's premium D-segment, the ranges are fairly well separated.
And why not industrial synergies?
The last point to consider is production. Today, the Maserati Grecale is assembled at the Cassino plant, alongside the Alfa Romeo Giulia and Stelvio. As for the Granturismo and Grancabrio, were repatriated to Modenain the same factory as the MC20.
But why not go one step further? Centralizing all Maserati production in Modena would make sense. The image of a Grecale SUV costing over €100,000 coming out of a factory alongside a supercar is far more appealing than that of an SUV produced in Cassino. Lamborghini in Sant'Agata Bolognese. Ferrari in Maranello. Maserati could have Modena as its exclusive signature.
Yes, this plant has its industrial limits. No, it won't be able to produce 100,000 vehicles a year. But it embodies something precious: the Maserati DNA, and no amount of marketing investment can recreate that elsewhere.
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It seems to me that the choice of platform for the upcoming Stelvio and Giulia is fairly obvious: as long as the brand renounces the electric 100% and validates the Nettuno V6 for the Quadrifoglio versions, Giorgio Evo is the obvious choice. Everything has already been developed, from the internal combustion and electric motors to the 800V architecture that will bring it up to the level of Porsche and the best Chinese EVs - and enable a useful recharge in 20 minutes. The main thing is to concentrate on the software, the batteries and the design.
It will be a surprise for the platform. It's a personal opinion, I'm not convinced that we'll see the future alfa romeo on giorgio evo but I could be wrong. If they go with Giorgio EVO, then what's the point of STLA Large?
The STLA large should be left to DS and the French Stellantis brands.
Alfa Romeo deserves better, like the Giorgio Evo platform.
If the Giorgio Evo were chosen for Alfa and Maserati, it would herald a split of these brands from the Stellantis group. Why should this happen? Because Stellantis could at the same time resell the intellectual and industrial property of this platform to avoid Alfa and Maserati having to pay royalties to Stellantis for the use of the STLA Large, for example.
I think that's why, for months and months, Maserati hasn't known whether to switch to Large or keep the Giorgio. At the same time, rumors of a sale persist...
This offers the possibility of selling, but does not impose anything. Being backed by a generalist group like Fiat reduces the financial risk (provided that the generalist group has volume and is profitable). Once again, once the GME hybrid engine has been validated for future Alfa models, why switch to the STLA Large platform when we know the colossal investment made to develop the Giorgio platform and then make it compatible with the 100% electric for Maserati? We've really got managers who walk on their heads.
Nothing? And what use is Stellantis for our favorite Italian brands? Even when it comes to driving position and roominess in the rear, Giorgio is the one to choose. They can make do with a single motor on the rear axle and a 75kWh battery, and that's more than enough. We might as well take what already exists and works, and stop wasting time. By 2027, it will also be possible to market solid-electrolyte batteries for greater density, size and weight. The STLA platform is too heavy for Alfa Romeo.
Synergies between Maserati and Alfa Romeo are far more interesting and rewarding than Peugeot platforms and engines in Alfa Romeo.
Tavares was incapable of understanding that an Alfa Romeo can't be a re-bodied and slightly improved Peugeot.
I'll play devil's advocate, but apart from the Junior, there are currently no PSA-based Alfa vehicles.
It's also worth remembering that this kind of commoner sharing didn't stop Alfa Romeo from selling Mito models based on an old Punto during the Marchionne era, nor from selling Guilletta and then Tonale models on a front-wheel drive platform, a platform shared by the FCA group with Jeep and Chrysler, so it's not very authentic either...
(continuation and end of the answer to Stanislas) The future Guilia and Stelvio will have their own dedicated variant of the STLA Large platform, the Large 3, which is specific to Alfa. No ex-PSA brand has access to STLA Large. This rear-wheel drive platform has absolutely nothing to do with EMP2 gen3, now STLA Medium. (rear-wheel drive)
CT can be blamed for many things (aberrant switch to electric 100%, Italian reskin of 2008 and 208, dreadful internal combustion engines, psychiatric mentality, sabotage of Citroen) but not your assertion 😉
When will there be a modern replacement (with EV) for the giulietta? No way, discussing future Giulia or Stelvio models that won't sell much because they're way too expensive isn't going to save Alfa!
I think you're wrong. Alfa ( normally) is a premium brand and therefore, destined to compete with bmw or Audi, Mercedes.
And not to be a generalist.
I've been driving an Alfa for 20 years, I love the brand and I'm proud to be in atypical vehicles with a certain class. There's no point in them positioning themselves as a generalist.
Having owned a Giulietta and other Alfa Romeos, I don't feel I'm getting a cheap generalist car.
The Giulietta has its place at Alfa Romeo, and it was a mistake not to replace it. You either love Junior or you don't, but it helps Alfa Romeo sell. The Giulia and Stelvio may be excellent, but sales are very disappointing. So Alfa Romeo has to offer smaller cars to make a living.
The Giulietta has been an emblematic model of the brand for decades, and has a rightful place in the range, even more so if the Giulia grows. The future BMW 1 Series and Audi A3 are well under way.
Sehr guter Kommentar,ich fahre seit 1974 Alfa 14 verschiedene Typen von Giulia Super bis 166 , ich hatte auch Audi und BMW als Dienstauto's gute Autos, nur wenig Spaß und Emotion, dazukam dass die Damen schon lieber mit mir mitgefahren sind, und es waren sehr schöne fünfzig Jahre 👍☕️👩❤️👩
All suggestions are good, but as always, unfeasible.
Both Maserati and Alfa Romeo are always questioning, never realizing.
All the brands are moving forward, but they're stagnating and always one car behind.
"The Volkswagen Group has been proving this brilliantly for years by sharing platforms and powertrains between Audi, Porsche and Lamborghini, without detracting from the identity of each."
Well, here goes. As in one of my previous comments, Alfa and Maserati should be sold to Ferrari to create a super Hdg group. Ferrari as Lamborghini, Maserati as Porsche and Alfa as Audi. No one would step on each other's toes, and this supergroup would be complete in the HDG market.
I couldn't agree more, at least for Maserati it would make sense! Sharing engines, know-how in high-end luxury sports, what could be better? For Alfa, I'm less sure. I don't think any European group has the resources to buy Alfa. In Asia perhaps? I can see the Chinese breathing new life into Alfa, as they did with Volvo, Polstar and others...
Except that Audi also sources its A3 and Q3 (MQB platform) from VW, a generalist.
If we follow your logic, we will have to remove Junior, Tonale and future Guiletta from the future Alfa Romeo range, with only D segment or higher.
Die DNA von Maserati sollte deutlich gestärkt werden mit einem V8!
Alfa Romeo und Maserati sind beides Marken, deren Tradition und DNA es verlangen, sich technisch und in Bezug auf Leistung von Volumen-Marken abzusetzen. Es ist aus meiner Sicht daher unverzichtbar auf Giorgio EVO zu setzen und starke Verbrenner bzw. hybride Antriebe nicht außen vor zu lassen.
ich denke, daß eine Diskussion Giorgio (Evo) vs STLA large (oder medium) nicht die Lösung für die Alfa - Maserati Lethargie bedeuten kann. Auch das schon zitierte Beispiel VW macht ja den Trend zur (möglichst) Ein - Plattform Strategie deutlich. Eine eigene Plattform - Strategie für die beiden verkaufsschwächsten Marken ist (sicher nicht nur) aus Stellantis - Perspektive wenig sinnvoll. Es bleibt die (bittere!) Erkenntnis, daß weder Alfa noch Maserati das nötige " Momentum " besitzen, um im Konzern Ambitionen bzgl. einer eigenen Plattform für ihre Modelle zu verwirklichen
Keine der Marken des VAG-Konzerns kann mit Maserati und Alfa Romeo verglichen werden. Wenn die Premium-/Luxusmarken der Stellantis-Gruppe ihre Preise nicht mit exklusiven technischen Argumenten durchsetzen können, kann man sie direkt an Chinesen verkaufen.
warum ist mein Kommentar (vor einer knappen! Stesunde geschrieben - schon wieder!) verschwunden? Gibt es dafür eine Erklärung?
Hallo, er ist tatsächlich online. Kommentare verschwinden nicht. Sie werden manuell freigeschaltet.
Dont forget that America could be a huge MKT for those premium Brands and also US brands as they are reversing this eletric Non Sense BS. Evo would be great and can be used in may formats( small, medium SUVs , sedans ...). Increase internal space, modernize the interior and a face lift will do wonders. Start building here and you will see what success means
Let's wait until July 2 for the announcement of Maserati's product plan. It's a safe bet that, in addition to the sports exhaust system announcement, we'll be talking about a V6 PHEV for the Levante, Quattroporte and, why not, Grecale.
Conclusion: even with a common platform, most developments, excluding SUVs (D and E) and supercars, cannot be shared.
These two brands need saving from Stellantis: The Italian government stepped in to bail Alfa out in the past: A merger would be with the financial backing a superb solution for fans of both brands. Stick Abarth in the mix too but keep them Italian.
Stellantis has shot himself in the foot with his 100% electric ambitions.
How can you be so ignorant of your clientele?
They gambled on new customers, but trust isn't easily won, and they also had to maintain their base.