For several days now, a rumour has been circulating in all the media: Stellantis is looking to sell Maserati. The information comes from a Reuters report, citing "sources close to the matter". It's enough to revive an old sea serpent surrounding the trident brand.
But what's really going on behind the scenes? Is this the beginning of a separation, or just a hasty reading of the current context at Stellantis? We investigated, and what we discovered largely contradicts the latest articles.
A rumour with strange timing
The return of this hypothetical sale comes at a symbolic moment: Antonio Filosa, ex-CEO of Jeep, officially takes over as CEO of Stellantis on June 23, 2025.
Why is this rumor resurfacing now? It seems out of step with current internal dynamics. So we interviewed two reliable internal sources, who work directly with the brand and are neither consultants nor outside observers.
Source 1 "I guarantee you it's completely out of date."
Source 2 We're very motivated with good news.
Maserati is not for sale (yet)
In other words, no sale project is in the pipeline today. This doesn't mean that Maserati will never be concerned by a spin-off or sale, but it's clearly no longer an option on the table.
The idea of a Maserati spin-off is not new. As early as the creation of Stellantis in 2021, this option had been considered, along the lines of what had been done with Ferrari under the FCA era. But there was one major condition: achieve an operating margin of 20 %. In 2024, however, the brand was still a long way off. And with 2024 figures in the red and sales down in the first quarter of 2025, the context is far from favorable.
Change of course and new product plan on the horizon
Since then, things have changed. Between the change of CEO for the brand in October 2024, the resignation of Carlos Tavares in December 2024 and Maserati's structural difficulties (strategic errors), a new cycle is in the making.
And it's not just a detail: an official product plan is well and truly in the pipeline. According to the latest information from Santo Ficili, this plan will aims to win back long-standing customerswith a range that is sure to please enthusiasts.
But we'll have to be patient. According to our information, for the next two years Maserati will have to make do with the current range, before the arrival of its future models.
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Selling Maserati would still be a huge admission of weakness on the part of Stellantis. It would speak volumes about their industrial incapacity.
That's what you get for giving prestige brands to the French... they automatically go under, and Venturi is a perfect example. With the puretech story and the PSA/Opel takeover, FCA customers are going elsewhere, so it's all over for Abarth, Alfa, Lancia and Maserati.
So why remove Santo Filici from his position as CEO of Maserati, who was supposed to be the architect of new synergies between Alfa and Maserati to ensure the latter's long-term survival?
Imparato, with his aberrant choices (Guilia crossover, 100% electrically powered, slowing down the launch of the Stelvio 2), proved that he wasn't capable of managing Alfa, so Maserati!
As long as FCA continues to invest in PSA/Opel, they'll always be at the bottom of the abyss. Nothing can change that, even if some believe otherwise, because sales are proving it, and we're not talking about DS, which is one of the worst automotive failures in history.
You are 100 percent correct
Thank you Robert.
It would make sense to sell this ball and chain. Who would want it? Ferrari? no. VW group no ... So it'll go to the Chinese, who'll enjoy themselves and will sell it in 5 years if things don't get any better.
Sorry but this brand was sunk by FCA like others and I don't see why Stellantis should still put money into it. Well, it's 100% Italian now, so they can do what they want. It's just a shame for Peugeot Citroen.
Peugeot Citroën on Italpassion is the least of our worries...
Maserati must return to Ferrari.
FCA needs to get rid of the unsellable PSA/Opel ball and chain and produce the worst engine in the world (even the
Chinese, Indians and Africans don't want it even if we give it to them). What's more, FCA is throwing money out the window for this Franco-German group that isn't worth 1 cent.
You seem to have a short memory dear friend, who bought FCA and with what money?
Yes, PSA's image is catastrophic with the puretech, but the group has demonstrated that it can be highly profitable with the right investments, and should be able to remain so for a while if managed properly, i.e. in a less short-termist way than with Tavares, who cut costs and reliability far too much.
FCA bought PSA, and that was their worst mistake.
PSA's famous products are unmarketable, even with those who have shared their platform.
Short memory? You must have it, because when you look at FCA sales before Stellantis and now, it's no longer a fall but a crash, and Maserati is the proof.
So in the final analysis, PSA, as a provider of funds to develop the Italian brands, is rather fortunate. As a reminder, the Italian brands FIAT, Lancia and even Alfa struggled to develop when managed by FCA. Let's put our own house in order 😉
PSA's image is also catastrophic with their diesel engines. So I don't see any "luck" but a deterioration in customer confidence. Lancia was deliberately sacrificed in favor of the Chrysler group and Alfa Romeo. The merger with PSA was merely a financial opportunity for the Agnelli family. Personally, I'd advise them to sell their shares in Stellantis and reinvest in Marelli, in order to offer electric products on a par with international competitors. For thermal products, FCA already has much better than anything PSA can offer.
In fact, PSA should put its own house in order and keep its head down, because not only did FCA have to save them and finally agree to join forces with them (but FCA had already refused twice), but if it hadn't been for the French government and Donfgeng, this group would already have been sold to the Chinese for a symbolic €1 if FCA hadn't taken it over.
Nonsense PSA was not saved by FCA, PSA was the champion of profitability in Europe, the group was ultra profitable, much more so than the European part of FCA, a group that owed its short-term survival only to the ultra-amortised models sold in the US and the non-renewal of Fiat's European ranges.
Except that the amortized models have generated sales all over the world, something that PSA has never been able to do, and the champion of profitability is Pipo, especially by selling crappy engines (gasoline/diesel) and screwing over customers like nobody's business. And if it was FCA that saved PSA/Opel, it was FCA that spent all its time trying to merge with PSA in order to prevent the Chinese from buying them up, and the French government didn't want to support such a ball and chain.
FCA's short-term vision? I don't think so, because their brands were all working except Chrysler, while Citroën is nothing, DS is even worse, and their electrics were a huge flop.
What's more, without Europe, PSA/Opel would sell... nothing.
When you look at FCA's sales against PSA, it's laughable. Not to mention that FCA's cash machine did indeed bail out the French government's financial commitments.
In short, it was FCA that saved the PSA/Opel ball and chain, because FCA didn't need saving and covers the whole world.
Fiat has long been number one in South America, something PSA has never achieved.
Even today, it's the best-selling brand. Citroën? To the cupboard.
Peugeot? Get rid of the Chinese like Opel.
DS? It's worthless and nobody wants it. Sport at PSA? You can see the fiasco in the WEC. Apart from missing out on the hybrid, there are no mistakes at FCA, but at PSA... that's all there is. So profitability??? Pipo asserted to try and get rid of the group by making people believe in non-existent investments (clones) and a well-fixed turnover.
No mistakes at FCA? Sorry, but the Alfa Romeo range has 2 models, the Fiat range is aging and not renewed, the Maserati range not renewed, Lancia rip. If it were so wonderful and pink at FCA, there would never have been a merger.
2 models that have become benchmarks.
Stellantis touches up the Tonale and takes it out... a flop!
The new-generation Lancia Ypsilon does the same.
Who benefited from the merger and went after FCA? PSA
Who has 2 brands that are flopping (Citroën, DS, not to mention Opel, which hasn't been saved yet)? PSA.
Which was saved in extremis by the French government and Donfgeng (which is gradually letting go of PSA).
Last but not least, just compare sales before and after Stellantis... there's nothing to discuss, because the facts are there.
Even today, Fiat still sells the most products in the group, and has above all invested in growth markets (as has CNH, for that matter).
Who stopped the current Maserati projects? Stellantis
Who pushes back the Giulia and Stelvio every time? Stellantis.
Who put Peugeot in Endurance racing with no results, who are totally out of their depth, or put Maserati in FE racing.... Always the same.
Who exploded prices for no reason? Tavares.
Who wanted to stop V8s and limit V6s... Tavares
Who got them into trouble with their catastrophic engines and refusal to compensate customers?
Stellantis.
We never said that everything was rosy at FCA (Chrysler and Lancia were abandoned), but if we look at sales before and after the mergers... the die is cast.
The development of the Giulia, Stelvio, 4C, 33 stradale and MC20 has nothing to do with FCA. Just look at FCA sales before and after the merger... it's glaring! When you see that Fiat is the group's best-selling brand... the die is cast.
Nothing from PSA (instead of FCA)
A company must also be profitable, and in this respect, despite falling sales, profits had reached record levels under Stellantis. It's not all about volumes. Nor margins. We can add the Grecale and probably the Gran Turismo to this list, two models that (alas) don't inspire dreams.
The Granturismo and Cabrio, and even the Grecale, have never been big sellers (nor would they make sense). But here I agree with you that FCA has always announced illusory sales figures, because we don't sell as many Maseratis or Alfa as Fiat or Dacia.
And an unlimited customization department is a must.
If a company has to be profitable, why stick with the likes of Citroën and DS?
Incoherence when you hold us.
It's as if BMW decided to announce a Rolls Royce sales figure that was the equivalent of BMW.
The group could work without a problem, but it needs to be split into 2 parts:
Sport Luxe limited sales (Maserati Luxe, Alfa sport, Lancia Premium.)
In terms of quantity, it's the work of Abarth/Fiat, PSA, which must bury DS for good and take Peugeot out of endurance racing.