Barely installed at the helm of Stellantis on June 23, Antonio Filosa is already making his mark: on Thursday June 26, the group's new boss made a stopover in Modena to visit the plant. Maserati. A highly symbolic visit for put an end to rumours of a sale of the brand which also marks an express reshuffle: Maserati is already changing CEOs.
Less than a year after his appointment, Santo Ficili is leaving general management to take on a more operational role (COO). The Trident brand is now under the management of Jean-Philippe Imparato, previously head of Stellantis Europe (and former CEO of Alfa Romeo). For his part, Ficili remains CEO of Alfa Romeo and will support Imparato in the relaunch of the Italian luxury carmaker.
A handover made official on the spot
The scene was set at the historic Viale Ciro Menotti site, in the presence of Maserati leadership. On the program: a complete tour of the production lines, exchanges with the teams and a clear message reaffirmed to all employees.
In its press release, Stellantis stresses its pride in managing an "iconic luxury" brand. "Maserati is a symbol of Italian craftsmanship", insisted Antonio Filosa, praising the passion and know-how of the local teams. For his part, Jean-Philippe Imparato reacted publicly: "Being under the Stellantis umbrella is not a compromise, it's a strategic opportunity. Maserati retains control of its identity while gaining access to resources it could never mobilize on its own", he wrote.
A brand to rebuild (once again)
The visit to Filosa was also an opportunity to review the range: from the Grecale SUV to the new generations of GranTurismo and GranCabrio, not forgetting the MC20 supercar, the radical GT2 Stradale and the 100 % electric Folgore range. Models that embody excellence and innovation, while recalling the brand's sporting DNA.
The signal is clear: despite a difficult period, Stellantis has no intention of selling off Maserati. On the contrary, the group wants to make it the spearhead of its luxury division, with a strong base in Modena.
For Antonio Filosa, this first official visit marks above all a desire to act quickly. The new Imparato-Ficili tandem will have to give Maserati the means to overcome its current weaknesses: limited volumes, a sometimes scattered image and a failed electric turn. But as Imparato reminds us: "Trident has already proved that it can overcome difficult times.
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I have absolutely no confidence in Imparato. On the contrary...
Imparato won't be with Stellantis for long, as he'll soon be retiring.
As long as Felici is in charge of Alfa/ Maserati, I have nothing to worry about !!!!
Except that Stellantis has neither the industrial capacity to manage Alfa Romeo, Lancia and Maserati, nor the long-term vision.
As long as they don't listen to loyal customers who want these brands to be autonomous, with a limited number of cars for sale (even with several models) as Ferrari does, in order to maintain their residual value... we'll be in the doldrums!
Until these 3 brands return to the sport that is part of their DNA, we won't have any viable media support.
Um, Alfa Romeo customers definitely don't ask for that 😂
There are 2 types of customer at Alfa.
Those who want products like everyone else 😂 (which PSA and Fiat/Abarth are very good at) and those who buy products like the Giulia and Stelvio. The latter couldn't care less about the Tonales, Junior, Giulietta or Mito 🤣
And there are plenty of them.
There are so many people who want a Giulia or Stelvio that Alfa sees itself at the top of the sales charts! Your analysis is nonsense! Alfa should take inspiration from BMW or Mercedes to find its way to success! Alfa needs to sell cars, and to do that, it needs a range! No offense, but the Junior does the job!
Alfa needs a coherent range that reaches a wide audience!
Eigentlich braucht es wenig um die Autos attraktiver zu machen. Ich hätte gerne in meinem Granturismo (Jg. 2024) 600 PS, eine hochwertigere Innenausstattung (keine Billigknöpfe von Dodge) eine Sprachsteuerung und Navi á la BMW und bessere Bremsen. Ansonsten ist das ein tolles Auto aber in der heutigen Ausführung zu teuer.
Ich denke die neuen GranTurismos sind sehr sehr gut und Knöpfe gibts da kaum welche und wenn dann sehen die nicht von Dodge aus.
JP.Imparato is 59 years old and still a long way from retirement. So far, he's demonstrated his abilities, but a luxury brand is certainly a different story. That said, he's a manager and his role is to surround himself with the right people. As far as Alfa Romeo is concerned, the brand needed to be dusted off (engines with dissuasive malus, backward-looking technological equipment), which JPI understood very well and succeeded in doing. Those who bought Alfa 5 years ago are not the customers who will be buying the brand 10 years from now.
I'm so happy Maserati is being saved. I love the brand will buy another one very soon. I still think Alfa Romeo and Maserati should join forces and sell shares like Ferrari did. I'd definitely buy a few shares. Good luck Maserati I love you.
Has everyone forgotten the synergy achieved in the Citroen SM, this should be reimagined in a real relationship between DS and Maserati. DS is not taken seriously as a prestige brand because it is still just a Citroen, Maserati is not treated with the respect it deserves because it is competing against many other companies in a very small market. Stelantis should put Maserati V8 engines into DS, and DS strengths into Maserati. These "DS Maserati's" could then form the basis of some badge engineering for Chrysler.