Alexandre
The brand Alfa Romeo has come a long way. Impacted by ecological malus and suffering from a non-renewed range, it has seen historically low registration figures in France in recent years, with 1,541 units in 2021. On the positive side, the brand is slowly but surely making its way back up the rankings, with improved figures.
There are two figures to remember at the start of the year. Firstly, the 3,909 registrations in 20233,090 in 2022. Still not enough to flood Alfa Romeo's roads, but the brand is returning to the level of 2019, when it registered 3,937 cars.
Then, 386 registrations in January 2024, up 58 % on January 2023. Note that, according to the brand, the Tonale accounts for 86 % of January registrations.
| 2023 | 2024 | |
|---|---|---|
| January | 245 | 386 |
| February | 278 | |
| March | 407 | |
| April | 294 | |
| May | 246 | |
| June | 536 | |
| July | 184 | |
| August | 256 | |
| September | 405 | |
| October | 300 | |
| November | 338 | |
| December | 420 | |
| Total | 3909 |
We're still a long way from Italy, which registered up to 3,000 Alfa Romeos in a single month in 2023, but it's still encouraging.
The next step, and not the least, is the presentation of the new Alfa Romeo Milano compact SUV on April 10, which should capture a new customer base and thus generate even more volume.
The aim is certainly to exceed 4,000 registrations by 2024, but this will remain a challenge as the Giulia and Stelvio are at the end of their cycle and the Tonale will have to carry the orders alone.
Giulia and stelvio, for cars at the end of their life cycle, are still very beautiful and haven't aged a day, I think......stellantis could have afforded to restyle them as hybrids, but they'd rather invest in Peugeot and Opel and their dirty puretoc engines.
All said, bravo. 👏
The Tonale, which accounts for 86% of sales!
While the Giulia is the best sedan on the market and the Stelvio the best SUV in its category. But with hefty deductions on petrol-engined versions.
And to think that in the days of the Alfa Sud, Alfa Romeo registered between 30 and 40,000 vehicles a year in France!
Stellantis and Alfa Romeo haven't understood a thing. They're 10 years behind the premium competition. It's a complete waste, as other comments have said.
There's no competition to Alfa Romeo, and the German competition is in such dire straits that it has to buy chassis from the Chinese now.
The only brand that's ten steps ahead is Lexus, the others are totally out of their depth.
For the time being, Alfa's Giulia and Stelvio thermal models have never had competitors of their size.
I agree with that. But why are sales of the Giulia and Stelvio modest, when they are the best cars in their categories, with great design, and the best chassis.
In France, the malus is a big brake, but elsewhere?
is the life cycle of a product. People who buy new cars like new things. Today's Giulia is very similar to the one from almost 10 years ago (yes it's from 2015). This isn't unique to Alfa, it's true of all cars, if not all products.
Yes, people like new things, but sales of the Fiat 500 thermal remained strong before the release of the 500e, even though the model was, I think, 12 years old.
Then the Giulia and Stelvio were restyled, and haven't aged a bit since 2016 or 2017, when they came out.
It's not as if these cars are technically outdated, when in fact the opposite is true: the competition hasn't managed to make a chassis like the Giorgio.
It's only natural that customers should be looking for something new. I think the 500 has succeeded with a lot of special editions, bodywork, upholstery, etc., and also because it's a bit alone in its segment. Other segments need to evolve. Even Tesla, whether you like it or not, has evolved its Model 3, and soon the rest of the range will follow.
Elsewhere, like in Switzerland 🇨🇭, they sell much better, as do many countries like Germany 🇩🇪, Luxembourg 🇱🇺, Liechtenstein 🇱🇮...etc. But purchasing power isn't the same, and in France 🇫🇷, there's that damn discriminatory malus, and that's why many people stop paying for their sports cars, like Toyota, Ford and so on.
The problem is the price: it's too expensive for a brand that's not considered status.
We need to sell smaller, less expensive models and gradually win back consumer confidence with a minimum 6-year warranty, as our competitors are already doing...
It's no surprise that the premium and status models are not selling at the moment. Giulia and Stelvio were meant to be a showcase of know-how before the next merger.
The real plan that has to work is now...