Stellantis still hasn't said everything about the future of Alfa Romeo and Maserati

Last May 21st, Stellantis presented its «Fastlane 2030» plan, a roadmap designed to get the Group back on track after several complicated years. The presentation was eagerly awaited by investors and fans of the Group's various brands alike. However, at the end of the 128 slides, a strange feeling dominated: that of having witnessed a Sergio Marchionne-style presentation, full of promises and ambitious objectives... but especially for the American brands.

On the European side, the discourse was often much more vague. Peugeot and Fiat did receive some concrete information, but for Citroën (apart from confirmation of a 2CV), Lancia, DS Automobiles and Abarth, the content was much more discreet. And when it comes to Alfa Romeo and Maserati, frustration quickly mounted.

Maserati quickly mentioned...

To find the first mention of Maserati in the presentation, you had to wait until slide 19 of 128. And even then, the message was minimalist: no, the brand will not be abandoned, yes, it remains the Group's luxury brand, and two future E-segment models are confirmed.

In fact, we're talking about the future Levante and the future Quattroporte, two models already familiar to brand observers. It's important to remember that the future Quattroporte will not actually replace the current F-segment Quattroporte. Rather, it will take the place left vacant by the Ghibli, which has disappeared from the catalog. An ultimately logical repositioning, but one that also demonstrates the extent to which the Maserati range has been reduced in recent years.

And then... nothing. A few words, two silhouettes of models, and the now almost ironic phrase: «More to come».

Alfa Romeo: the bare minimum

For Alfa Romeo, the wait was even longer. The brand only appeared in slide 109 of 128. Here again, Stellantis contented himself with the bare minimum.

The Group has confirmed the arrival of a new C-SUV by 2030, the famous A4U project we've been talking about regularly for months. A strategic model for the brand, intended to complete a range already based on the Junior, Tonale, Giulia and Stelvio.

Another announcement concerned a new special car. But here again, the mystery remains total. Some (like us) are talking about a limited-edition spider, potentially based on an MC20 Cielo. Others imagine the return of a modern Alfa Romeo Montreal, in the form of an exclusive coupé. Here too, Stellantis simply concluded with a discreet «More to come». It's hard not to be disappointed.

Immense frustration

When you follow Alfa Romeo and Maserati news on a daily basis, there's something deeply frustrating about this presentation. For over a year now, we've been waiting for clear answers about the future of the two Italian brands. Which models? What platforms? What engines? What strategy? What volumes? What long-term vision?

And finally, on May 21, all we got were a few already-known confirmations and a lot of silence. We've made no secret of our disappointment in previous articles. For beyond the announcements, it is above all the general impression that raises questions: how can we explain that two such emblematic brands were dealt with so quickly in a presentation that was supposed to map out the Group's future up to 2030?

A more detailed presentation is already planned

Since that presentation, however, there have been a number of indications that Stellantis may not have told the whole story.

Following our disappointment, we received a message explaining, in broad terms, that a much more detailed presentation concerning Alfa Romeo and Maserati would be scheduled for next week. This meeting will be aimed primarily at investors, and may not be made public. This is already a reassuring signal.

For their part, some Italian media also suggest that the real Maserati product plan could be presented in December 2026. However, we are unable to confirm this at this stage.

Why did you wait?

A central question remains: why didn't you present anything concrete on May 21st? For over a year, we've known that’Alfa Romeo and Maserati seek to strengthen synergies. The two brands need to collaborate more, share certain technologies and build a more coherent strategy within the group. So why have they chosen to keep such a low profile at such an important event?

Most surprisingly, the «global brands» argument doesn't really seem to hold water. Dodge and Chrysler, too, have benefited from more detailed treatment, despite a more limited international scope than some European brands. The prevailing feeling today, therefore, is one of a dossier still under construction, or at the very least of a deliberately restrained communication.

«More To Come»

In the end, perhaps the most important phrase of the presentation was the one that discreetly appeared at the bottom of the slides: «More To Come». The question now is when. Will it be next week? By the end of the year? Or even later? In the meantime, one thing is certain: the next few months will be decisive for Alfa Romeo and Maserati. And between official announcements, investor-only presentations and behind-the-scenes rumours, we'll have to keep a particularly close eye on what happens next.