Maserati Q3 2024 figures: unsurprisingly, sales down 58 1TP3Q

While Stellantis is due to publish its Q3 2024 results on October 31, the Group has decided to Maserati announces early worldwide delivery figuresconfirming what many had feared. During the third quarterthe trident brand has sold only 2,100 vehiclesThis is a historically low figure, comparable to 2012. In the first nine months of the year, Maserati recorded 8,600 sales, compared with 20,600 in 2023. a drop of 58 %. This plunge comes as no surprise.

Barely a month ago, the Italian trade unions revealed a 75 % drop in production in the Modena plant, heightening concerns about the brand's future. Already Maserati posted a first-half loss of 82 million eurosA shock for a brand that not so long ago was posting flourishing results. For Carlos Tavares, CEO of Stellantis, the problem is not product quality. but rathera glaring lack of prospects and leads to boost sales.

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Against this gloomy backdrop, Maserati's management underwent a number of changes in 2024. A new CEO was appointed two weeks agoThis follows several other senior executive appointments throughout the year. The objective is clear: turn around a situation that seems to be bogging down.

Santo Ficili new Maserati CEO

But it's not all doom and gloom for Maserati. The recent presentation of the Maserati MC20 GT2 Stradale the brand's enthusiasts, even if the too high a price to pay. The brand also shines in competition, notably with his GT2 European Series victories. However, these sporting successes are not enough to compensate for the lack of product innovation. Maserati stubbornly focused on all-electricitya a strategy that is slow to convince the market. The latest Maserati Grecale Folgore SUV, which is the "volume" model, is on paper more expensive than and less capable than the latest Porsche Macan Turbo electric (see our comparison).

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What's more, no new models expected before 2028except for a Maserati MC25 Folgore, increasing the pressure on the management team to keep customers interested. Let's not talk about the Formula E championship, which no customer, prospect or lead of the brand watches, and where it finished 8th out of 11.

Maserati's situation reflects the challenges of a fast-changing automotive industry. Despite quality products, for too many years now, the brand has struggled to align its offering with market expectations. As a result, the few leads and prospects do not turn into customers. The new team in place will not only have to correct this imbalance, but also win back the trust of buyers.

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3 Comments

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  1. The desire to impose the electric 100% with almost no transition to hybridization, and above all, prices that are far too high. Tavares' policy...

  2. Sales are down.
    No wonder.
    Visit a MASERTI dealer.
    Ask about buying a new LEVANTE.
    Saddened response from the seller.
    MASERATI stopped production.
    Mr TAVARES has been there !!!
    So, I'm off to MERCEDES for a GLC.
    hybrid electric and diesel.
    An electric MASERATI. I say no.
    Too bad for the MASERATI brand, which I really liked.
    Mr TAVARES, you are out of your depth!!!!

  3. I had a Maserati guibl for 6 years.
    There was no follow-up from Maserati, no reminder from them, so I went back to Mercedes.

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