Maserati 2023: more sales, more revenues, but less margin

Let's take advantage of the presentation of Stellantis' figures for 2023 to take a closer look at the group's luxury brand: Maserati. To sum up, we can say that the brand saves earnings despite a very complicated second half.

First, Maserati confirms the production figures unveiled by the unions a few weeks ago, namely that the brand will register 26,600 units in 2023. This still represents an increase of 1,000 units compared with 2022.

Maserati also recorded slight increase in sales compared with the previous year. But as far as profits and margins, the luxury brand regresses back to 2021 levels. The efforts of 2022 have been swept away...

	Sales	CA	Benefits	Margin
2023	26 600	2.33 billion	€141 million	6 %
2022	25 900	2.32 billion	201 million	8,7 %
2021	24 200	2.02 billion	103 million	5,1 %

If we look at the figures quarter by quarter, we can see that it's all good. the second half of 2023, which is in sharp decline. Both in terms of sales and below.

Year	Q1	Q2	Q3	Q4	Total
2023 Sales (€ million)	700	600	500	535	2335
2022 Sales (€ millions)	400	540	600	780	2320
2021 Sales (€ millions)					2020

As with the registrations - 28 %, and margin, which falls from 10.1 % to 1.9 % if we compare the two half-years 2022 and 2023...

These figures certainly explain the major changes in Maserati's communications, marketing and sales departments.

As much as we love this brand, it's hard to see the light at the end of the tunnel for 2024 with postponement of the Levante and Quattroporte to 2027 and 2028the brand would have to make do with the Grecale, Granturismo and Grancabrio Folgore. It's going to be complicated!

By way of comparison, the figures for Ferrari, Lamborghini and Maserati.

	Ferrari	Lamborghini	Maserati
2023	13 663	10 112	26 600
2022	13 221	9 233	25 900
2021	11 155	8 405	24 200
2020	9 119	7 430	16 900