Alexandre
The Italian brand Lamborghini continues to impress in 2024with exceptional results for the first nine months of the year. Third-quarter figures confirm the positive momentum begun at the start of the yearwith performances that suggest another record year for the Sant'Agata Bolognese manufacturer. With just three main models - the Urus, Huracán and Revuelto - Lamborghini is in a position to achieve unprecedented delivery volumes, demonstrating its ability to excel even with a small range.
Production and sales up, Revuelto in the spotlight
From January to September 2024, Lamborghini produced 9,605 vehicles, a significant increase on the 7,365 units for the same period in 2023. Deliveries followed the same trend, reaching 8,411 units versus 7,744 last year.an increase of 8.6 %. The Revuelto, replacement for the Aventador, plays a central role in this success: after a timid initial production run in 2023 (the year of its launch), this model now boasts 1,401 units produced in the first three quarters of 2024, and 878 deliveries to customers. Feedback has been enthusiastic, with order lead times now exceed two years, proof of the appeal of this hybrid model at a price reportedly in excess of €600,000.
Solid and growing financial results
In financial terms, Lamborghini posted impressive growth with sales of 2.434 billion euros for the first nine months of 2024sales, up 20.1 % on last year. Higher sales volumes and model customization options made a significant contribution to this sales figure. The company also maintained its high profitability, with operating profit of 678 million euros (+9.8 %), despite a slight decline in operating margin, from 30.5 % in 2023 to 27.9 % in 2024.
Even if it hasn't (yet) reached Ferrari's level, this profitability is particularly remarkable in an automotive market Lamborghini's strategy of creating models that are highly desirable and well-positioned in the luxury segment is proving its effectiveness.
The Urus and Huracán, the pillars of the range
The Urus SUV continues to dominate in terms of volume, with 4,545 units delivered between January and September 2024. Even if sales remain stable, the arrival of the PHEV version, the Urus SElaunched in April, further enhances the model's appeal. La Huracánis holding up well with 2,980 deliveries, although a transition is in sight: this iconic model is destined to be replaced by the Lamborghini Temerariowhich began collecting orders in September.
Continued growth in key markets
Lamborghini sees its particularly strong sales in Europewhich accounts for 40 % of deliveries, and in the United States, with 29 % of market share, albeit slightly down on 2023. On the other hand, the brand continues to face difficulties in Chinawith a declining share. This phenomenon seems similar to that observed by other European luxury brands, such as Ferrari, revealing a possible loss of momentum in this market for supercars.
Towards a new all-time record
With third-quarter figures and the Revuelto momentum, Lamborghini looks set to surpass 11,000 deliveries by 2024. This would be a first for the brand, which joins Ferrari, which had passed the milestone of 11,155 deliveries by 2021. With a fully electrified range in its sights, Lamborghini is preparing for the future by continuing to generate strong demand for its flagship models. Forza Lamborghini!
They should hire Tavares, they'd get even better results...
Given the VAG Group's extreme problems, there's a good chance that Lamborghini and Ducati will end up being sold off to replenish the coffers, as was the case with Bugatti.