Alexandre
Lamborghini continues to build on its success in 2024, boasting results that augur well for a record year. After a good start to the first quarterThe Italian brand confirms its first-half performance, with figures showing solid growth and a promising future.
A first half marked by growth
From January to June 2024, Lamborghini produced 6,762 vehicles, far surpassing the 5,193 units produced in the same period the previous year. This significant increase is accompanied by a slight increased deliveries to customers, reaching 5,558 units compared with 5,341 last year. These figures include the first deliveries of the Lamborghini Revuelto, which is already proving to be a success.
The Revuelto, Lamborghini's new mainstay
One of the main reasons for these good results is the success of the Revuelto. After delivering 75 units in the first quarter, the number has now risen to 355 units sold in the first six months of the year. Compared with the Aventador, which sold over 1,000 units a year in its best years, the Revuelto looks set to surpass these figures. This model embodies Lamborghini's revival, and orders continue to pour in, presaging an equally dynamic second half-year.
Urus and Huracán: Safe Values
The Urus SUV remains the brand's best-seller, while deliveries of the Huracán remain at the same level as the previous year. Despite a certain stability, these models continue to play a crucial role in Lamborghini's portfolio, providing a solid foundation for the brand's overall growth.
However, the future of the Huracán is set to change with the arrival of the Temerariowhich is destined to replace it. Orders for the Temerario have already begun, and it will be interesting to see how this new model positions itself on the market in 2025.
Strong sales growth
Thanks to higher sales volumes, including those of the Revuelto, Lamborghini sales jump to 1.621 billion euros1.421 billion in the first half of 2023. Although operating profit remained stable at 458 million euros, the brand's profitability remains robust, with an operating margin of 28.2 %, slightly down on the previous year, but still very impressive.
A strong international presence
Geographically speaking, Lamborghini continues to strengthen its presence in Europewhich now accounts for 40 % of sales, compared with 37 % last year. The United States, which remains a key market for the brand, accounts for 29 % of sales, slightly down on 2023. Conversely, China, including Hong Kong, saw its share fall to 6 %, underlining a slight decline in this region, as for Ferrari and many other European brands.
Towards a new record in 2024
With these results, Lamborghini on track to exceed 11,000 deliveries by 2024This figure is reminiscent of Ferrari's performance in 2021, with 11,155 deliveries. This outlook testifies to the brand's positive dynamic and its ability to innovate with a small number of models.
The second half of the year promises to confirm this trend, with the imminent arrival of the Temerario and continued sales of the Revuelto. At this rate, Lamborghini could well reach a new milestone and mark 2024 as a record year in its history.
Meanwhile, Picsou is planning to release the next Quattroporte on a 308 or STLA-Medium base, for the modest sum of €350,000 excluding options as an introductory price.
Bravo! When you have a parent company that's on the right track and knows where it's going, Italian brands are a hit! A case in point for other Italian brands, which are unfortunately in disreputable hands...