Alexandre
LamborghiniItalian brand of luxury sports cars, unveiled its new Lanzador conceptan electric SUV that foreshadows the electric Lamborghini of tomorrow. But is this project really ambitious, or is it just a no-risk publicity stunt?
The Lanzador concept boasts 1341 hp thanks to two electric motors, one on each axle. This may sound impressive, but Tesla's Model S Plaid already exceeds 1020 hp, and only in the luxury segment, Rimac Nevera, a Croatian hypercar, boasts 1,900 hp.
What's more, the car won't be produced for another five years, until 2028. By then, many players will have their own electric models, starting with Maserati's Folgore, whose power can reach 760 hp today and 1,200 hp tomorrow with more efficient batteries. Ferrari has announced an electric model for 2025. Aston Martin has also announced its first electric models for 2025.
With its less-than-stellar performance and distant release date, one wonders whether Lamborghini didn't want to make a publicity stunt to reassure shareholders, without really committing itself to the ecological transition. Is the brand behind schedule in its move to electric vehicles? Or is it waiting to see how the market behaves with competitors' models released before then?
In any case, Lamborghini will face increasing competition in 2028 from manufacturers who have already taken the electrification plunge.
Lamborghini is a sports car brand, not a luxury brand, even if they have the audacity (and excessive ego) to try to pass themselves off as such.
Royce, Bentley, Maybach, century or Aurus are luxury brands, just as Maserati, Aston and Jaguar are prestige brands.
To come back to the subject of electrification, it's also explained by the fact that the VAG Group's bases are not the best in this area, not to say the worst.
If they limit the number of cars they produce and wait until the last moment to get started, it's perhaps a blessing in disguise, because Ferrari is moving too fast on this point and starting to lose its fundamentals, whereas if they took the time 10 years from now, they might find an effective way not to lose the V8 or the V12, and to leave the new V6 to Alfa Romeo and Maserati would share theirs with Lancia, with a light, ultra-efficient hybridization system.
For now, they all have to work on the most vital element of all... weight.
I hadn't seen the video like a fool and well I take it back, it's beautiful (not like on the pictures) and the concept is great. they should throw out that scam they call URUS and replace it with that with the V12 and what would be nice is for Alfa, Lancia, Abarth and Maserati to make one by abandoning the SUV and make real antagonistic doors like on the RX8 and for Ferrari to remove the central pillar from its purosangue
It reminds me a lot of the Megatruck.
I suggest that the admin rename the site Stellantis-passion instead of italpassion, as this article shows great ignorance of the Volkswagen group's plans, on which Lamborghini depends.
As the group's most exclusive brands, Bentley and Lamborghini will only offer their first electric cars when the SSP platform currently being co-developed by Audi and Porsche is ready, which will be the most modular and advanced platform and which, in its various specifications, will be able to replace all other currently existing architectures.
The same applies to Aston Martin, whose future electric models will be based on Mercedes' AMG.EA architecture.
And while we're at it, Ferrari will also develop its first electric vehicle, but with total independence and control over their development.
I agree with everything you've just said and I don't see how it's any different from what's said in the article. It's a fact that luxury brands take their time more than others.
And as for renaming to Stellantis passion, you've only read a small sample of articles, because not long ago I was accused of Italian bashing.