While the Maserati announced lower sales in Q3 2023, lhe mathematical impact on sales is as follows. So much so that, if the 4th quarter is also down on n-1, the trident brand may not see any sales growth in 2023.
Maserati states 500 million euros in revenues by Q3 2023 600 million in the same quarter of the previous year. This gives the table below.
|2023 Sales (€ million)||700||600||500|
|2022 Sales (€ millions)||400||540||600||780||2320|
|2021 Sales (€ millions)||2020|
Whether sales volume is stagnating or falling is not really a problem for a luxury brand, since Maserati does much more in this respect than Ferrari or Lamborghni, on the other hand, stagnating or declining sales are more problematic. because the brand with the trident is far from being the best pupil. And frankly, we can't see how the brand could do any better without new products, and with Folgore products whose potential we know nothing about, which won't be delivered until the summer of 2024.
2022 figures for comparable brands
|Sales 2022||CA 2022||2022 profits|
|Maserati||25 900||2.32 billion||201 million|
|Ferrari||13 221||5.09 billion||939 million|
|Lamborghini||9 233||2.375 billion||614 million|
|Bentley||15 174||3.38 billion||708 million|
|Porsche||309 884||37.6 billion||6.8 billion|
|Aston Martin||6 412||1.57 billion €.||215 million|
|Bugatti||80||331 million||-33 million|