Alexandre
2024 was a difficult year for Fiatwith results from sales down in several key countries. With the exception of Brazil, where the brand recorded growth of 10 %, Fiat suffered in markets such as Italy (-16 %), Turkey (-26 %), Germany (-21 %) and France (-15 %). All the same, the Fiat Panda remains the leading model in ItalyThis model captured 70 % of Fiat sales, but other models, such as the overpriced electric Fiat 500 or the Fiat 600, priced at €25,000, failed to attract enough customers.
Pending new versions of the Fiat 500 in 2025, Fiat has high hopes for the Fiat Grande Pandawhich will be offered in hybrid and electric versions. But can it really save the brand in 2025?
Let's take a look at the top 10 best-selling models in Italy, France and Germanywith their respective segments and starting prices
| Italy | Germany | France | ||||||
| Model | Segment | Price | Model | Segment | Price | Model | Segment | Price |
| Fiat Panda | A | 15 950€ | VW Golf | C | 28 000€ | Renault Clio | B | 19 300€ |
| Dacia Sandero | B | 13 850€ | VW T-ROC | B-SUV | 27 800€ | Peugeot 208 | B | 19 300€ |
| Jeep Avenger | B-SUV | 24 750€ | VW TIGUAN | C-SUV | 38 000€ | Dacia Sandero | B | 12 500€ |
| Citroen C3 | B-SUV | 15 240€ | Skoda Octavia | D | 27 800€ | Peugeot 2008 | B-SUV | 24 000€ |
| Toyota Yaris Cross | B-SUV | 24 950€ | Opel Astra | C | 29 000€ | Renault Captur | B-SUV | 25 700€ |
| Renault Clio | B | 18 150€ | VW Passat | D | 41 000€ | Citroen C3 | B-SUV | 15 000€ |
| Peugeot 208 | B | 17 170€ | Opel Corsa | B | 22 600€ | Peugeot 308 | C | 29 000€ |
| Toyota Yaris | B | 19 950€ | VW Polo | B | 19 800€ | Toyota Yaris | B | 21 000€ |
| Lancia Ypsilon | B | 17 650€ | Seat Leon | C | 28 000€ | Toyota Yaris Cross | B-SUV | 26 000€ |
| Renault Captur | B-SUV | 22 800€ | BMW X1 | C-SUV | 46 000€ | Tesla Model Y | D-SUV | 45 000€ |
The Italian market: an opportunity to relaunch your business
In Italy, Fiat's second-largest market after Brazil, the Fiat Grande Panda could find fertile ground. The Fiat Panda is already number 1 in sales, and the introduction of the hybrid version of the Grande Panda could breathe new life into it. In parallel, the Citroën C3 is a direct competitorWith a price that could approach that of the Fiat Grande Panda. If Fiat manages to maintain a price difference of a few hundred euros in its favor, it could attract consumers looking for an Italian alternative to the French model.
Other competitors, such as the Peugeot 2008 and Renault Captur, are in a slightly higher segment, but the Fiat Grande Panda, with its more streamlined, uncluttered design, could be a real winner. attract customers who appreciate value for money. What's more, the more affordable Dacia Sandero could also face competition if Fiat offers a thermal hybrid version at a very attractive price.
The French market: the one with the greatest potential
France offers attractive growth opportunities for the Fiat Grande Panda. This is Fiat's 5th largest market in terms of volume, after Turkey and Germany. Vehicles such as the Dacia Sandero and Citroën C3, as well as SUVs like the Renault Captur and Peugeot 2008, provide competition, but at a higher price. The Fiat Grande Panda could attract customers looking for simplicity and affordability..
The German market: a limited opportunity
In Germany, the situation is different. This market is particularly fond of C and D segment models, with a preference for vehicles offering better performance. The Fiat Grande Panda, a more compact and streamlined model, will probably find it hard to break into this market, where consumers prefer vehicles like the Volkswagen T-Roc, in a more upmarket segment.
The only real direct competitor to the Fiat Grande Panda in Germany could be the Volkswagen T-Roc, although this model is more expensive and offers superior premium performance. The Fiat Grande Panda's chances of success in Germany appear limited.
Price will be THE decisive factor
Price will be a key factor in the success of the Fiat Grande Panda. If Fiat really wants to revive its sales in 2025, the hybrid version to be offered on all markets at an attractive price, ideally under €20,000This is to avoid direct competition with more expensive models offering superior performance. The price of the electric, starting at €24,900, is attractive, but previous years have taught us that volumes will remain marginal.
Fiat must be wary of its price positioning. The €15,000 Citroën C3, which sells well in France and Italy, is non-hybrid.The hybrid version costs €20,000, and is in a price range that could make the Fiat Grande Panda hybrid a little more expensive than expected, which could too close to models such as the Renault Captur or the Peugeot 2008, which offer superior performance. To be a commercial success, it will be crucial for Fiat to price its hybrid version at just under €20,000.
Fiat must avoid repeating past mistakesIn France, for example, the brand relied too heavily on electric vehicles, without taking into account the reality of the market. Where do you see electric cars in the top 10 of each country, apart from the Tesla Y exception in France? In Italy, out of 38,591 Citroën C3s registered in 2024, only 758 are 100 % electrics... In France, out of 38,834 Citroën C3s registered in 2024, 8252 are 100 % electrics (boosted by the social leasing offer of early 2024).
Finally, beyond price, there are still two problems in the equation. The first is the CAFE 2025 law, which requires CO2 emissions per km to be reduced to 93.6g. The Citroën C3 hybrid emits 118 g/km. Every hybrid model marketed will have a negative impact on the balance. The second, first deliveries of the Citroên C3 hybrid, a model produced in the same plant as the Fiat Grande Panda, are not expected before June 2025. The first half of 2025 promises to be even more difficult.
It could make inroads in France, Italy and Spain ("poor" markets) if it weren't a Peugeoën 🤷🏼♂️
Sotto i 20.000 euro
Altrimenti andrebbe contro la filosofia della panda
Wenn man kein Citroen C3 ein manuelles Getriebe anbieten würde kämen auch die Verkaufszahlen in Schwung.
"Fiat must avoid repeating the mistakes of the past, when the brand bet too heavily on electric without taking into account the reality of the market."
Quite true. It seems that Stellantis is starting to realize this recently. EVs have a future, but they will never supplant combustion engines. The two technologies will complement each other.
Otherwise, I think this Grande Panda has one big advantage over its French cousin: its much more attractive look. That's a very personal opinion, you may say. But there's no denying that the Panda's neo-retro look will hit the spot. And its interior is also more chic to the eye.
This Grande Panda should not be misunderstood: it will become Fiat's proposition in the B Hatch segment, even if its lines tend towards the world of the Suv. It is the 1st Fiat that should relaunch the brand in Europe, while awaiting the next versions based on PSA's Smart Car platform, which are also promising.
But this new generation of Smart Car vehicles will be less homogeneous and versatile than the current 208/Corsa/Clio/Polo, particularly in terms of comfort, soundproofing and roadholding, not to mention the range of engines, both internal combustion and electric...
Fiat's relaunch in Europe will involve a Suzuki-style strategy: saturate the A and B segments with models, where the brand has certainly lost customers but remains credible on condition that it remains competitive in terms of price/performance and brings Italian charm to its models.
MDR , in Italy, apart from the Panda, all the other places are taken by foreign brands, in France and Germany it's the opposite, all the places are taken by national brands apart from one or 2 exceptions and none of the Italian brands. Laugh-out-loud funny!
Nice
Dieser Fiat Panda Grande kann dann ein großer Erfog werden, wenn er für die Breite Masse ein
Preislich attraktives Angebot darstellt. - Der Preis sollte sich etwa bei maximal 18.500,- Euro einpendeln - Für das Hybridmodell.
Liebenswerte Details wie bisher in allen vorangegangenen Panda-Modellen können wahre potentielle Interessenten und Interessentinnen
zusätzlich zum Kauf animieren. Ein Panda war bisher immer entscheidend anders als zum Beispiel ein VW Polo und das darf und soll er auch bleiben. Nur mit ausgeprägtem Charakter wird er
auch wieder sehr oft gekauft werden.
Meine Frau und ich wissen, wovon wir träumen,
fahren wir doch schon länger einen Panda
Modell 169 Baujahr 2007 mit 60 PS und wir lieben dieses "kleine" Auto wirklich sehr!
Liebe Grüße Robert/Österreich
Leider kein 4×4
DER PREIS!
Da kommen wir jetzt erst druf?
99 % aller Autos sind 0 8 15 Kisten.
da ist NUR der niedrigste PREIS der einzige Grund.
oder weil das hirnverbrannte Marketing soo tolle ist?
2025 gibt es eig nur ein einziges Auto das relativ cool und fast kaufbar ist.
R5 Renault.
( der Rest von dem Hersteller ist ebenfalls peinlicher Abfall)
Und wenn man ganz bescheuert ist, kauft man eine Butt Plug um 40.000.. ( VW ID irgendwas....oder
Britsh leyland Northamerica = Täsle)...( braindead cars)
gut.
UND WO BLEIBT DER SCHÖN GEZEICHNETE ALFA ROMEO? 25.000 Euro. 100kw 1000 Kilo .. WO?
die letzen 3 SUV sind eine Zumutung. Capische KOllega?
Ein sehr gelungenes Design - da kann sich Citroen nur verstecken. Damit der Grande Panda aber ein Erfolg wird, darf er auf keinen Fall mit dem Desastermotor-Puretech oder Nachfolger ausgeliefert werden. Bitte nur mit dem bewährten Firefly-Motor. Das hält Preis und Verbrauch in Grenzen. Zu einem italienischen Auto bitte einen italienischen Motor. 70 PS reichen aus, das kann man am 500 Hybrid beobachten. Das Auto wird beim Anfahren förmlich nach vorne geschleudert - der Elektromotor liefert nochmals 5 PS obendrauf. Nur wenn der Panda vernünftig ausgestattet ist, wird er sich vernünftig verkaufen.
Interesting but without Puretech.
I bought a new panda diesel 4×4 in 2012 as I live in rural co durham I have found it very reliable economical it's done 78 472 mls now I am retired I don't go very far but it is a brilliant off road motor I go in woods with a trailer for logs where bigger 4 x 4 struggle and my friends are amazed how good it is in snow it the exhaust is original only had normal wear parts there is a heater plug off at the moment but starts fine in minus 4 this week will replace plug next test it gets well praised .