Presented in April 2024, l’Alfa Romeo Junior was to mark a turning point for the Italian brand. This small SUV, developed entirely within the Stellantis ecosystem, had a clear mission: to bring volume to Alfa Romeo and stabilize its worldwide sales, historically highly dependent on just a few models. Two years on, as we approach the second anniversary of its launch, it's possible to look at the figures with a little hindsight and answer the question on everyone's mind: is the Junior really a saviour... or simply a model that limits the damage?
Commercial launch scheduled for late 2024
Although the Alfa Romeo Junior was unveiled in the spring of 2024 (under the name Milano), the commercial reality was a little different. Sales didn't really start to take off until October 2024, when the brand launched its first major communication campaigns and dealerships began to receive the first demonstration models.
In other words, Junior's first year on the market was only partial. This makes analysis of the figures even more interesting today, as we now have data on two almost complete years of sales activity.
73,000 sales by 2025... and 60,000 orders for Junior
In March 2026, Alfa Romeo published its worldwide figures for the year 2025. The brand announced 73,000 sales worldwide, a result slightly higher than our estimates who were expecting around 65,000 units. Within this total, one figure in particular catches the eye: 60,000 orders for the Alfa Romeo Junior. This figure may seem high at first glance. But to understand the model's true performance, we need to put these figures into context and analyze the evolution of orders since its launch.
In reality, around 30,000 Juniors a year
In March 2025, Alfa Romeo was already announcing 27,000 orders for the Junior. If we put this figure into perspective with the data released today, we get a pretty clear trend. The little SUV seems to be selling at a rate of around 30,000 units a year.
Today, sales of the model are running at around 2,500 orders per month. This relatively stable pace has been helped by the late arrival of the Junior in key markets such as the UK, Japan and Australia. These additional markets have probably helped maintain the model's sales momentum.
Three trend-setting European markets
Figures from certain European markets also give a good indication of Junior's sales structure.
In 2025, 22,744 units were registered in France, Germany and Italy. These three countries provide a clearer picture of the split between combustion-hybrid and electric versions.
According to our figures, In France, Alfa Romeo sold 4,573 Juniors, including 1,307 electric versions, representing around 29 % of sales. The share of electric vehicles remains relatively significant. In Germany, the situation is very different. Out of 3,999 Juniors sold, only 217 are electric, representing just over 5 % of sales. Italy confirms this cautious approach to the 100 % electric. Out of 14,172 units sold, 1,284 are electric, representing around 9 %.
These figures clearly show that, for the time being, the core of Junior sales remains the hybrid version. But they also show that out of around 30,000 orders, 23,000 come from 3 countries, and around half from Italy.
A model that saves furniture... but not yet a bestseller
With around 30,000 orders per year, the Alfa Romeo Junior clearly plays an important role in the brand's volumes. Without it, Alfa Romeo's figures would be around 40,000 units with the Tonale, Stelvio and Giulia. But let's be clear: these volumes are still far from those of a true global bestseller. The Junior is therefore helping to stabilize the brand rather than triggering a real sales explosion.
2026: a pivotal year for Alfa Romeo
The year 2026 could be a tricky one for Alfa Romeo. The brand currently relies on just two main models to generate volume: the Junior and the Tonale.
The Tonale's new restyling is therefore crucial in an attempt to revive sales momentum. The objective is clear: to keep Junior at around 30,000 orders a year, while breathing new life into the Tonale. After all, the brand's next major models, the new Giulia and Stelvio, are not expected before 2027 or 2028. In the meantime, Alfa Romeo will have to make do with a limited range.
Moreover, the industrial context is not entirely reassuring. The Tychy plant in Poland, which produces the Alfa Romeo Junior alongside the Fiat 600 and Jeep Avenger, is already in the process of making redundancies. This decision is linked to the forecast decline in demand for 2026.
Savior... but no miracle
All in all, the Alfa Romeo Junior partially fulfills its mission. The model brings much-needed volume to the brand, and prevents sales from falling too sharply.
But with around 30,000 units a year, it's still a long way from transforming Alfa Romeo into a high-volume manufacturer. For the next two years, the equation is simple: maintain the Junior's momentum and relaunch the Tonale, while awaiting the arrival of the future Giulia and Stelvio. Until then, 2026 could well be a year of transition... and perhaps also of tension for the Italian brand.
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This compares with 82,000 units of the Giulietta in 2011, even though it's in the top segment (whatever they say)...
To compare 2011 VS 2025, a very good year overall VS a very bad year for the automotive world!
You have to compare like with like 😉
Come on, give us the figures so we can do a little math.
In 2025, 74 % of new Alfa Romeo registrations in the country were Junior models.
In France, I don't see them at all, they're very rare, and I don't think they sell all that well. The styling is nothing like that of an Alfa, and when I come across the Giuletta, which has been out for quite a few years, I find that it hasn't aged at all, and still has a lot of charm. .
Karuk
Tastes and colors...
The figures are in!
The styling is 100 % Alfa and Italian.
Frankly, Alfa cars haven't always been the most beautiful cars in the world... But that's my opinion, and not necessarily shared by everyone.
We understand that you work for ex-PSA, so don't worry... On the other hand, it's about time DnStellantis understood that the Coué method has its limits: repeating the same lies and the same mistakes will always produce the same (bad) results.
Everyone sees it as an Alfeugeot 2008, that's just the way it is, you just have to recognize it...
There's nothing Alfa about this Junior on the exterior design, which I looked at from side to side and wasn't convinced, and the future Stelvio, too, with its PSA rear-view mirrors, I can't stand seeing them any more, it just needs a bit of personality between each brand. What's more, I don't see any Juniors on the road, where they are, whereas I see Nissan Jukes every day. .
Potté and Karuk
No, I don't work at Stellantis, I just don't like bad faith.
The design is Italian and from Alfa, a truth you don't like! ... Too bad for you, it's a fact and obviously, it pleases!
So do you prefer AlFiat or AlfaJeep!?
Is it better for you?
Macché. Questa non è assolutamente un'Alfa Romeo. Non lo è per motorizzazione, non lo è per carrozzeria, non lo è per lo stile.
Non lo è e basta.
Francamente faccio fatica a riconoscere anche le Peugeot all interno della gamma Stellantis, con esclusione di 208 e 308SW.
Alfa non può essere omologata con lo styling di un carrozziere non italiano. Né può avere un motore utilizzato in altri 20 modelli.
Cisitnon ha ragione di esistere se non nella testa bacata di Tavares.
Compare this with the 48,000 units of the Giulia in 2017, 2 segments above...
Potté
Yes bravo ... In 2017 too!
But let's talk about it, does it look like a flash in the pan?
FCA satisfied with overall Giulia sales?
We're still waiting for a SW version.
And Imparato, who was betting on 300,000 copies of the Milano, er Junior, is he satisfied with 60,000 orders? 😘
Potté
Have you just returned from a year's sabbatical in the middle of the Amazon rainforest, cut off from all sources of automotive news for the year 2025?
Who came back in the volumes forecast in 2024 for the year 2025! who?
Remind me of Sergio Marchionne's forecasts.
Are forecasts often met by competitors?
The Junoir sold 3 times less than the MiTo in its day, and 10 times less than the Alfa Sud! No matter what anyone says, the Junior was a failure.
And what's 60,000 orders compared to the immense shame this Peugeot Junior will leave in the brand's history?
«Three years after its launch, a straw on Alfa Romeo's scale, Tonale registrations fell by 54 % in France last year.»
Look no further for Potté's biggest shame,
It's the Jeep Tonale!
Exterior design that's not too shabby, but in no way Alfa, and an engine that nobody wants........30000 per year is not bad at all, given the characteristics.
Con un abitacolo stretto e angusto, con motori scadenti 3 cilindri e con una versione elettrica inefficiente, come fa’ a vendere????
Gulietta sold 78 911 cars in 2011!!!
Giulia 41 000 in 2017
This 3 cylinder abomination has ruined the brand.
Vero, pessimo motore come tutti quelli francesi montati sulle vetture del gruppo Stellantis, per le elettriche invece si registra una bassa efficienza e consumi elevato con batterie che si consumano troppo velocemente.......ma soprattutto il prezzo....troppo...troppo elevato, valgono la metà del listino.
Come si fa a comprare una ALFA ROMEO a 3 cilndri !!!!?
Anche BMW monta un 3 cilindri sulla serie 1.....
Alfa Romeo has sunk so low in terms of sales that Junior is bringing the numbers back up. But it's still very low compared with sales of the Giulietta or MiTo.
Given the absence of Italian engines with character in Junior, it's probably not too bad.
Where does this belief come from that Alfa Romeo should only sell SUVs with the Junior and Tonale?
Who was the comedian who said that Giulietta owners should buy a Tonale?
Yes, the Junior could have been of interest to Giulîetta owners, but Stellantis has no knowledge of the tastes of car buyers. .
It's like anything else, when you tinker you can't expect good results. They took a Peugeot, put in a 3-cylinder and some Alfa logos 😵💫 and off they went. In the meantime, alfists aren't fooled and don't buy.
AR gibt es seit Jahren nicht mehr.
Heute werden Autos mit billigen Komponenten zusammen gebaut und mit dem Namen AR verkauft. Der letzte echte AR war der 155.
Nein selbsternannte Alfistis sind nicht dumm, sie sind in einer verklärten Vergangenheit gefangen. Heute ist es einfach nicht mehr möglich einen Alfa nach deren Vorstellungen herzustellen (Vorschriften/Abgaben) und diesen dann auch noch in den erforderlichen Stückzahlen zu vertreiben. Ich bin mit meinem BEV Junior Speciale sehr zufrieden, es sind mehr als nur Alfa Logos drauf. Auch der Stelvio überzeugte mich sehr (für mich ein echter Alfa). Wenn die Marke überleben will muss sie Kunden ansprechen die etwas besonderes suchen, das aber auch kaufen weil sie in der Gegenwart leben.