60,000 orders for the Alfa Romeo Junior... but the factory is already laying off workers

Presented in April 2024, l’Alfa Romeo Junior was to mark a turning point for the Italian brand. This small SUV, developed entirely within the Stellantis ecosystem, had a clear mission: to bring volume to Alfa Romeo and stabilize its worldwide sales, historically highly dependent on just a few models. Two years on, as we approach the second anniversary of its launch, it's possible to look at the figures with a little hindsight and answer the question on everyone's mind: is the Junior really a saviour... or simply a model that limits the damage?

Commercial launch scheduled for late 2024

Although the Alfa Romeo Junior was unveiled in the spring of 2024 (under the name Milano), the commercial reality was a little different. Sales didn't really start to take off until October 2024, when the brand launched its first major communication campaigns and dealerships began to receive the first demonstration models.

In other words, Junior's first year on the market was only partial. This makes analysis of the figures even more interesting today, as we now have data on two almost complete years of sales activity.

73,000 sales by 2025... and 60,000 orders for Junior

In March 2026, Alfa Romeo published its worldwide figures for the year 2025. The brand announced 73,000 sales worldwide, a result slightly higher than our estimates who were expecting around 65,000 units. Within this total, one figure in particular catches the eye: 60,000 orders for the Alfa Romeo Junior. This figure may seem high at first glance. But to understand the model's true performance, we need to put these figures into context and analyze the evolution of orders since its launch.

In reality, around 30,000 Juniors a year

In March 2025, Alfa Romeo was already announcing 27,000 orders for the Junior. If we put this figure into perspective with the data released today, we get a pretty clear trend. The little SUV seems to be selling at a rate of around 30,000 units a year.

Today, sales of the model are running at around 2,500 orders per month. This relatively stable pace has been helped by the late arrival of the Junior in key markets such as the UK, Japan and Australia. These additional markets have probably helped maintain the model's sales momentum.

Three trend-setting European markets

Figures from certain European markets also give a good indication of Junior's sales structure.

In 2025, 22,744 units were registered in France, Germany and Italy. These three countries provide a clearer picture of the split between combustion-hybrid and electric versions.

According to our figures, In France, Alfa Romeo sold 4,573 Juniors, including 1,307 electric versions, representing around 29 % of sales. The share of electric vehicles remains relatively significant. In Germany, the situation is very different. Out of 3,999 Juniors sold, only 217 are electric, representing just over 5 % of sales. Italy confirms this cautious approach to the 100 % electric. Out of 14,172 units sold, 1,284 are electric, representing around 9 %.

These figures clearly show that, for the time being, the core of Junior sales remains the hybrid version. But they also show that out of around 30,000 orders, 23,000 come from 3 countries, and around half from Italy.

A model that saves furniture... but not yet a bestseller

With around 30,000 orders per year, the Alfa Romeo Junior clearly plays an important role in the brand's volumes. Without it, Alfa Romeo's figures would be around 40,000 units with the Tonale, Stelvio and Giulia. But let's be clear: these volumes are still far from those of a true global bestseller. The Junior is therefore helping to stabilize the brand rather than triggering a real sales explosion.

2026: a pivotal year for Alfa Romeo

The year 2026 could be a tricky one for Alfa Romeo. The brand currently relies on just two main models to generate volume: the Junior and the Tonale.

The Tonale's new restyling is therefore crucial in an attempt to revive sales momentum. The objective is clear: to keep Junior at around 30,000 orders a year, while breathing new life into the Tonale. After all, the brand's next major models, the new Giulia and Stelvio, are not expected before 2027 or 2028. In the meantime, Alfa Romeo will have to make do with a limited range.

Moreover, the industrial context is not entirely reassuring. The Tychy plant in Poland, which produces the Alfa Romeo Junior alongside the Fiat 600 and Jeep Avenger, is already in the process of making redundancies. This decision is linked to the forecast decline in demand for 2026.

Savior... but no miracle

All in all, the Alfa Romeo Junior partially fulfills its mission. The model brings much-needed volume to the brand, and prevents sales from falling too sharply.

But with around 30,000 units a year, it's still a long way from transforming Alfa Romeo into a high-volume manufacturer. For the next two years, the equation is simple: maintain the Junior's momentum and relaunch the Tonale, while awaiting the arrival of the future Giulia and Stelvio. Until then, 2026 could well be a year of transition... and perhaps also of tension for the Italian brand.