Alexandre
It will soon be 2 years since Stellantis owns the Italian brands of the former FCA, and which, with Frenchman Jean-Philippe Imparato at its head, wishes to transforming the brand Alfa Romeo to give it the success it deserves with new models.
One thing is certain, Jean-Philippe Imparato communicates much less than the former management of FCA. With the latter, between 2010 and 2020 there was almost a product plan per year, with 8 new models in 4 years, the new management Stellantis is much more sober in announcements.
Nevertheless, in interviews here and there, clues are left on the future of the brand and future Alfa Romeo models.
In this article, a summary of all the information about the future Alfa Romeo models.
The Alfa Romeo brand:
Stellantis keeps trying to reassure that Alfa Romeo will keep its DNA for alfists while having to capture a new audience to make more volume.
- A 10-year product plan programmed and validated internally
- The priority is not to launch small series
- 100 % electric models in 2027
- New designer Alejandro Mesonero-Romanos since June 2021
- A sporty premium brand
- 1 new model per year
- Engines that can be different between Europe and China / Japan / USA / Canada
- An offer beyond the D segment by 2030 (i.e. large sedan and/or large SUV)
- If Alfa Romeo stays in F1, it will only be with a Ferrari engine
Future Alfa Romeo models :
Below is the table of models that we are almost sure will be launched by 2030.
| Models | Segment | Year | Platform | Internal code | Plant |
|---|---|---|---|---|---|
| Alfa Romeo Tonale | C-SUV | 2022 | FCA SW LWB | 965 | Pomigliano d'Arco (Italy) |
| Alfa Romeo Giulia MY23 | D-sedan | 2023 | Giorgio | 952 | Cassino (Italy) |
| Alfa Romeo Stelvio MY23 | D-SUV | 2023 | Giorgio | 949 | Cassino (Italy) |
| Alfa Romeo 33 Stradale | Supercar | 2023 | MC20 | P33 | Modena (Italy) |
| Alfa Romeo MILANO | B-SUV | 2024 | PSA eCMP | 966 | Tychy (Poland) |
| Alfa Romeo Stelvio | D-SUV | 2025 | STLA Large | 951 | |
| Alfa Romeo Giulia | D-sedan | 2026 | STLA Large | 953 | |
| Alfa Romeo X | E-SUV | 2027 | STLA Large | ||
| Alfa Romeo Alfetta | C-sedan | 2028 | STLA Medium | ||
| Alfa Romeo X | 2029 | ||||
| Alfa Romeo X | 2030 |
That leaves hypothetical models like a large sedan (e-sedan), a new Duetto convertible, and a sporty coupe. The latter two could benefit from the platforms of the future Maserati GranTurismo and GranCabrio, under the STLA Large platform. But all these hypothetical models are conditioned by the success of the previous models...
The life span of the Tonale could also be very short because in 2027 all Alfa Romeo will be 100 % electric. It remains to be seen whether the "old" FCA platform will be able to transform itself into a 100 % electric or whether in 2028 a new Tonale on an STLA Small platform will appear.
What about Quadrifoglio sports versions in a future 100 % electric... that remains to be seen.
As a reminder below, the different Stellantis platforms depending on the segment.
I don't see how Alfa could stay in F1 because Sauber is bought by Audi, Alpha Tauri is about to become Honda, McLaren is about to sign with BMW and Andretti is more and more aiming at Williams.
In short, the circle is complete.
There is still Haas which does not have a title sponsor
In fact with Haas I do not understand that they make so little evolution on their F1?
For Alfa it may be a solution? To see what will happen with AUDI !
You are going a bit fast! nothing is yet decided! I have a hard time seeing BMW coming back, at least I don't see the signs of it, Alpha Tauri Honda? I have the impression that Honda will come back with its chassis and its engine! Andretti ? will he be able to arrive in F1 ? all that seems to me premature in any case !
At the last news the Audi case is almost signed and I do not see what Andretti comes to make in knowing that they are almost all unanimous to prevent him from coming. Honda has officially announced that they will stay in 2026 and RBR has announced that Alpha Tauri will still be equipped with the Honda engine (like that). To believe that BMW won't come back when all the others are rushing to the door, it's like living in the little house on the prairie without electricity or means of information at 100 places around.
Haas It is still risky because not the same mentality as Sauber. It would be good from an economic point of view because an American company with Alfa Romeo but it will look more like a poker move in case of a real organized structure like Sauber... nor the experience of the latter.
Stellantis has ambitions for Alfa Romeo, while Fiat, then FCA, had only contempt for this former competitor bought at low prices for bad reasons in 1987.
Of course, times have changed and the era of singing engines belongs to the past (not only for Alfa, by the way), but I have no doubt that Imparato and his teams will be able to revive the Cuore Sportivo!
The ambition is so huge that no customer wants to go to Alfa since the marriage with PSA.
FCA has restored the image of Alfa that the Italian state has destroyed for decades, the proof with the 8C, the 2 4C, the Giulia, the Stelvio and the Giulietta lately.
Stellantis will destroy the work done and Alfa will go down the drain!
First of all, Alfa and Fiat have never been in competition (there was even a gentleman's agreement between the 2 parties) and Fiat did not buy Alfa (just like Lancia) for a handful of cherries but it is the Italian State that put them in the way just like Citroën for Peugeot!
When we see the number of corpses that PSA has in its closet ... we are a lot of customers to be afraid!
PSA is the group that has killed the most brands belonging to it in all Europe with British.
I totally agree with you. Stellantis makes very good cars with common platforms. But frankly their common STLA (IKEA) base with cars like Dongfend or Citroen, sign the death of Alfa Romeo for all people who like to drive. And I'm not talking about the design which will suffer in its proportions from the standard architectures and all the little details like the mirrors, the door handles etc... which will also be standardized. Good margins for the shareholders, good sanitized products for the customers but the death of the brand...
Bravo you have understood everything.
Except that the Tonale is not the kind of product we expect from Alfa Romeo as the future small SUV (whose name remains an enigma.
If you go to Alfa Romeo and think you'll find the same products you would buy at a general dealer, you're in for a real treat.
The only "real" Alfa customers who were there before the arrival of the Giulia and the Stelvio, deserted or went to BMW which took with it 50% of the clientele and the rest left.... To the Japanese.
If you're looking for a product from Alfa that resembles what's available from Peugeot, it's like looking for a 4-cylinder Cayman in the range of Ferrari, Lamborghini or McLaren... in short, it's not going to happen any time soon and you need to have a minimum of judgement when making your choice.
You're not going to get a basic product from a pure sports brand.
The Tonale's customers will never be the customers of the Giulia, the Stelvio, the 8 or 4C and other such products.
It's not a question of respect but a question of consistency.
I have a relative who absolutely wanted a Flat 4 sports car when he left the Cayman and well he took the last BRZ and he didn't go to Audi to buy a TT while waiting for Porsche to come out with a new product that would be in his interest but he stayed on the same product base.... That's consistency.
Moreover, I doubt very much that the Tonale will be a success because it only has the name of Alfa and it is time for Alfa, as was proposed in the early 2000s, to make two entities:
A pure Sport
A Sport for all (where the Tonale is located)
But if you want to chase two hares at the same time, you end up catching nothing at all, so it's better that Alfa concentrates on what they really know how to do (as we saw with the Giulia and the Stelvio and other HDG products) and above all, rebuild an after-sales service worthy of the name, because this is where it gets stuck for many customers who did not renew their purchase of the Giulia (and there are many of them, just because of this).
The proof of the sport for all is Dodge which is at the top of the list and the famous Hornet which has not yet been really tested has already a full book, so I do not see how Alfa will be able to get out of it.
So making Alfa on Peugeots, going to Alfa looking for the products found in the generalists will put Alfa back to the same level as when Fiat took it over... at the bottom of the abyss.
I might as well close the brand and like many, once the Giulia and the Stelvio are finished, we'll look for used cars with low mileage or we'll go back to the Japanese... and to be a huge part of it, that's exactly the case because more than 80% of the Stelvio or Giulia clientele was a clientele that had deserted (including me) and it's this kind of clientele that keeps a brand alive. It's time to start looking elsewhere because some people are already asking about future Mazda or Lexus products (and the dog is on the loose).
I don't know any Giulia or Stelvio owner who went to Peugeot or other brands of the same kind because it's not at all the same clientele but really really not!
I don't agree with you! I have another analysis! the clientele has also changed! I have the impression that you live with Nostalgia ! I have the impression that people buy more a design than anything else ! How many buyers know that a Mercedes has a Renault engine, for example!
Personally, I like mechanics, I like cars but given the current context, I am looking for a beautiful car well finished and comfortable the rest ... given the traffic and safety, we can not drive unless going on circuit!
when I see a Peugeot 308 on the road, I find it more desirable than a BMW 1 series or a Mercedes A class!
BMW has never sold so many 1 or 3 series yet you still see a lot of 6 cylinders? ..... I see a lot of BMW 3 cylinders ....
BMW has switched to front-wheel drive, they sell less? not at all!
No you are living in an unreal world because customers know what they are buying except for the range versions who just want a vehicle to get from point A to point B.
We will see how many 1 series traction will have been sold in all and for all beside the propulsion. Yes, we saw how happy customers were to see the 6 cylinder disappear to the point that BMW refused to remove it from the coupe because it is its main selling point as well as the fact that it is a rear wheel drive. Who buys it the customers used to the 3 series who found that it took too much size. How many customers desert Mercedes because they now only bet on the 4 cylinders, the same brand that was dethroned by Tesla a short time ago. How many customers find a Peugeot like you so called beautiful ???? I don't know any.
You don't live on the same planet as the buyers apparently.
It is possible that you are totally right and that I am no longer in coherence with the desiderata of the current clientele and that I am not in communion with a more traditional clientele. The world is evolving faster than we think, thank you for giving your point of view.
The design of a product is not everything and comparing an Alfa with a Peugeot... I didn't get that one. It's like confusing a rag with a luxury set. To say that the Peugeot are beautiful is personal because that the Mercedes class A, the Audi A3, the BMW 1 or the Peugeot 308 it is awful on a personal basis.
I'll give another example and not necessarily a personal opinion. I know an alfist who drove a red giulia veloce for years. He waited and waited to change cars... he tried the tonale and is not convinced. He selected a Peugeot 308 SW while waiting for other Alfa Romeo novelties. So here it is necessary to respect the tastes of each one but there is surely also a pragmatic choice in front of an offer which is not at the level of the Alfa Romeo customers.
Except that the Tonale is not the kind of product we expect from Alfa Romeo as the future small SUV (whose name remains an enigma.
If you go to Alfa Romeo and think you'll find the same products you would buy at a general dealer, you're in for a real treat.
The only "real" Alfa customers who were there before the arrival of the Giulia and the Stelvio, deserted or went to BMW which took with it 50% of the clientele and the rest left.... To the Japanese.
If you're looking for a product from Alfa that resembles what's available from Peugeot, it's like looking for a 4-cylinder Cayman in the range of Ferrari, Lamborghini or McLaren... in short, it's not going to happen any time soon and you need to have a minimum of judgement when making your choice.
You're not going to get a basic product from a pure sports brand.
The Tonale's customers will never be the customers of the Giulia, the Stelvio, the 8 or 4C and other such products.
It's not a question of respect but a question of consistency.
I have a relative who absolutely wanted a Flat 4 sports car when he left the Cayman and well he took the last BRZ and he didn't go to Audi to buy a TT while waiting for Porsche to come out with a new product that would be in his interest but he stayed on the same product base.... That's consistency.
Moreover, I doubt very much that the Tonale will be a success because it only has the name of Alfa and it is time for Alfa, as was proposed in the early 2000s, to make two entities:
A pure Sport
A Sport for all (where the Tonale is located)
But if you want to chase two hares at the same time, you end up catching nothing at all, so it's better that Alfa concentrates on what they really know how to do (as we saw with the Giulia and the Stelvio and other HDG products) and above all, rebuild an after-sales service worthy of the name, because this is where it gets stuck for many customers who did not renew their purchase of the Giulia (and there are many of them, just because of this).
The proof of the sport for all is Dodge which is at the top of the list and the famous Hornet which has not yet been really tested has already a full book, so I do not see how Alfa will be able to get out of it.
So making Alfa on Peugeots, going to Alfa looking for the products found in the generalists will put Alfa back to the same level as when Fiat took it over... at the bottom of the abyss.
I might as well close the brand and like many, once the Giulia and the Stelvio are finished, we'll look for used cars with low mileage or we'll go back to the Japanese... and to be a huge part of it, that's exactly the case because more than 80% of the Stelvio or Giulia clientele was a clientele that had deserted (including me) and it's this kind of clientele that keeps a brand alive. It's time to start looking elsewhere because some people are already asking about future Mazda or Lexus products (and the dog is on the loose).
I don't know any Giulia or Stelvio owner who went to Peugeot or other brands of the same kind because it's not at all the same clientele but really really not!
Each one sees noon to his own door, personally I could have understood for the choice of a 508 SW but then a 308... I find it the opposite of a Giulia all in timeless sobriety...
Finally at more than 60.000 euros I am sorry for Stellantis but if I want a new station wagon I go to BMW with a 330e Touring...
Fredo
You would be totally right because that's exactly what the former Alfa Romeo customers and former customers of the (156 and 159) did (most of them stayed with BMW because there was no offer of a station wagon for the Giulia, whereas in Europe there is a huge potential for this version, especially in Switzerland, Germany, Belgium, Lichtenstein and Luxembourg) and many of them (no matter what they say) don't like SUVs at all (I understand them). They even got some of Mazda's customers back, as they stubbornly keep making the same mistakes as Alfa (they are even less forgivable because if they are attached to Toyota, like Ferrari always was, they have their own independence. This is what Abarth, Alfa, Lancia and Maserati are missing, because Fiat has been leading the way for ages.
Alexandre
Tell me what you call Alfa Romeo customers?
If for you the customers who buy the Tonale (which is the equivalent of the Giulietta high on leg), are really the need?
Wouldn't it be better to make a real Thema on the basis of the Giulia with the 4-cylinder version (for the countries that will accept the combustion engine) and reserve the V6 version to Alfa instead of suppressing them while making it evolve from year to year? Isn't it rather necessary to make a Zeta or Phedra on a Grecale with only the 4 cylinders versions?
Wouldn't it be more profitable to make a Thesis on the basis of the Ghibli, which will disappear but has a 4 cylinder?
If they continue to want to make low volumes but high margins (it's over the top and I'm ecstatic) it is possible to afford it because it is more profitable.
Personally, I don't agree because it's better to be interested in the customers of the Giulia range (or Stelvio, whatever) and superior by bringing every year improvements to the products (as it is the case for Mazda, Lexus, Toyota, etc.) as well as for Lancia and Maserati and above all to invest in an after-sales service that is the most competent in the world?
Not that at this level of incompetence the Fiat group (for Lancia, Alfa, Abarth) have been winners for ages because you would go to Lada to have a Quadrifoglio or a Veloce repaired or serviced and they would surely be more competent and this is what scares so many customers and they don't buy new generation Alfa.
I'll be humble I don't have the historical knowledge of everything you list. And I'm not a car engineer to know how and how fast to adapt a car.
On the other hand, for a little more than 10 years I have been assiduously following the news of the Italian manufacturers with their failures and successes, I also listen to the salesmen of the dealerships, some of whom have become friends, I also listen to my numerous companions who have Italian cars but also other brands. I also have some contacts in Modena with whom I try to keep good relations.
The observation is simple: today's decision-makers are not yesterday's decision-makers, today's car market is not yesterday's market and today's customers are not yesterday's customers.
In all that you say, I only have counter-examples: customers are much more volatile and pragmatic in their choice of a car.
What is an Alfa Romeo customer today? I think I know it in a fantasy. In reality I don't know.
There is nothing to prevent a Thema with the same interior as a luxury version of the Giulia with a 4-cylinder in rear-wheel drive or 4WD and the same for Alfa in V6 rear-wheel drive or 4WD until 2035.
It's not a huge investment and it pays off quickly and when you see the quality of the Giorgio platform you'd have to be stupid not to take advantage of it.
Alfa the best engine maker driving Ferrari engines is more a hold back, because they cant be better then Ferrari itself. Since all going to electric they wont be making their own engines and all the good engineers from Alfa are not there anymore. Even Sergio Limone is old now and probably dont want to get involved anymore.
Alfa needs to bring the old line up from 2007 back and also need quicker Updates and New models every 5 years and not drive the same Model until no one buys it anymore. Basically Alfa needs the same line up like all the other manufacturers
The "contempt" that led FCA to spend a billion for an exclusive platform, a reference in the category seven years after the release of the Giulia Quadrifoglio, for two models. We've seen worse in the history of the brand, including a collab with Nissan for example... I hope Imparato will defend the institution against the "cost killers".
Bravo, I couldn't have said it better with such a beautiful example.
Apparently a sporty coupe seems to be well underway, why not an electric one... but the Giulietta is scheduled to disappear, until they realize that everyone is tired of SUVs, especially for a brand that claims to be sporty. It's the same for big screens, by the way. For the Tonale, the engine block is obviously not up to par, unlike the platform which is not bad for the category (everything being relative). Maybe they'll manage to fit a decent battery with the new industrialized generations. But they won't have to wait for the competition because the image of the brand would be affected.
Fredo for the moment the competition is floundering, because we can see how electric is not that. Look at the number of recalls at Mercedes (the guys are at the end of their rope and at BMW they are serving their butts), Apart from the VAG group, which refuses to give real results because they are so catastrophic in terms of reliability (not to mention the fact that they sell cars that are not even finished to prevent them from rotting on the parking lot, as was the case with the first IDs) and are obliged to grease the palms of journalists so that we don't talk about the misfortunes of their products (that way, it's the customers who will be the ones who will suffer, as usual, and will say that the slightest problem is their fault). This is also the reason why the boss of the VAG group has been asked to leave, because they are in a mess that I am afraid they will never see the bottom.
As the saying goes, there's no point in running, you have to start on time and well Mercedes and VAG group have run like crazy but the fall is even harder (even if I don't like VAG group I don't want them to disappear because it would hurt my heart anyway because we need diversity as for everything else).
Fedro the Tonale is not at all a sporty model but rather a so-called "All Road" model that replaces the kind of product like the crosswagon. This platform is a success (especially when you see what the competition is offering 👎). That's where you're wrong because its engine goes well with the concept which is more access on the torque than on the power, now I agree with you... it has no business at Alfa Romeo and should have been implemented at Lancia to have a kind of Jeep much more luxurious and comfortable, while there are thousands of customers who prefer to have a station wagon on the Giulia (this comes out constantly) one and coupe 2+2 and a replacement for the 4C in the vein of the Artega GT (which can be shared by its platform with Lancia for Luxury in GT version for travel).
Where you are right is that Alfa should bring out a Giulietta on the shortened Giulia platform that will bring the necessary customers and bring out a sporty Tonale but still in limited series.
For the moment, the customers you are talking about for Alfa are too attached to the thermics and are waiting for the evolution of the new fuels and you are once again right about the screens because personally it makes me nauseous, except for Fiat and Mazda who hide them (the 124 or MX5).
But your vision for the electric car is the perfect vision of what the customers expect from Lancia because when Marchionne was shouting that Lancia doesn't mean anything anymore, it made the customers laugh and in Switzerland he looked like an ignoramus of the worst kind (he looked for it at the time and he came back with a 15 meters long face).
Alfa has always had only 3 competitors but they have lost their way in the meantime, which are Mazda, BMW and Lexus (the latter 2 don't know where to stand anymore and it's a pity because now they have their asses between 2 chairs and there is no more difficult to get out their brand image without sacrificing the DNA (as it was the case for Alfa).
If we look at the history of all the Stellantis brands, the only Prenium brands are Lancia and Citroen because of their product, their images, their history and even their sharing. The kind of products that are not found at Maserati but in direct competition with Acura, Audi, Jaguar, Lexus (hence the problem for Toyota), Infiniti and others and as for the engine (V6) should be left to Maserati so that they can supply and take care of Citroën and Lancia (see Chrysler which could go upmarket with the American way of life, the Italian way of life and the French way of life).
Citroën, premium? Are you sure about this? Citroën that almost killed Maserati? I think we have two very different visions of the situation. Eventually Citroën can claim a "techno" image with several important innovations during its history, just like Lancia. But for the time being - and for several decades - it's mostly an "entry-level" image at PSA...
Citroën is surely more prenium than DS which has no legitimacy nor any history, all the top-of-the-range products in France came out under Citroën and not Peugeot or any other.
Whether it is Lancia or Citroën, they are the ones who brought out the Italian and French prenium.
It's not Citroën that almost made Maserati go under but Maserati themselves who at the time, like Lamborghini, released sports cars made in a hurry and sometimes without any tuning and when you went to the after-sales service.... They were absent.
The SM, the DS and the GS were indeed luxury cars, while Peugeot was still fighting with archaic solutions and thank you Africa and the Middle East for buying their low cost cars, otherwise the 205 would never have come out and the Lion would have ended up in a sardine can a very long time ago if the French State had not financed PSA on the sly in order to prevent their car culture from disappearing forever
We can't say that the 505, 605 and other 607s were considered to be premium cars... the proof is that apart from the 505 abroad, none of them worked.
In the minds of customers (especially abroad where it is obvious) Peugeot is the bottom of the range and Citroën the French art of living.
Even in the affordable coupes, Peugeot made a total flop with its RCZ!
For the average person, a Peugeot is a pensioner's car, no more and no less, which wants to go from point A to point B and even gets its customers stolen by... Dacia, who sell their Peugeot to the Romanians (who offer at least a real 4×4).
I don't know if the Tonale's engine is what Alfa wanted or not, but the first reflex of the professional testers was to mash the gas pedal and there... They were disappointed, and wrote about it. Comfortable, well soundproofed, with a nice line (for an SUV), spacious, practical, everything you want but not sporty for a penny. The 280-horsepower four-cylinder engine is reserved for the US, and the electric version will save the day.
Once again we have two different visions, on the one hand because the question of finishing was totally absent in the 70's, in a sector that was still at the craft level. Citroën bought our Italian brand after the very successful releases of the Ghibli and Indy (they were not philanthropists any more than they are today) and then totally abandoned it, having itself a terrible reputation in terms of reliability that persists to this day. It was the Italian state and then De Tomaso who saved the brand until 1993. And it is not for nothing that Ferrari imposed a set of improvement points during the takeover...
The points of rectification made by Ferrari were made at the request of Fiat. We're not talking about interior finishing (although to say that it was absent in the 70's, it was not the case for many other brands) but well and truly about the tuning, the mechanical reliability which was not at all up to the prestige of the brand since the Maserati brothers sold their baby and Maserati paid the price in the way Ferruccio Lamborghini led his company (we know the result).
The Italian State, whether for Maserati or Alfa, the recovery was catastrophic and under the DeTomaso era (having had a Shamal and a Biturbo), ended up damaging the brand image because it was sold without a tune-up and finished in a hurry.
The salvation came from Fiat and they took it back for a modest price so much everything was to be redone and still the conception of the Quattroporte 4 was complicated that they really had to revise everything, that's why they hesitated between Evoluzione and give it the name of Quattroporte 5 and it's really night and day between the 2.
What's nice with you is that even if we don't have the same point of view you know what you're talking about and that's cool because it allows a real argumentative dialogue, thanks for that Fredo and have a great weekend.
I don't know if the Tonale's engine is what Alfa wanted or not, but the first reflex of the professional testers was to mash the gas pedal and there... They were disappointed, and wrote about it. Comfortable, well soundproofed, with a nice line (for an SUV), spacious, practical, everything you want but not sporty for a penny. The 280 horsepower four-cylinder engine is reserved for the USA and the electric version is a good way to save the furniture. For the Ghibli II I have one and frankly it's a very good car, the engine as well as the interior finishing, everything is in very good condition and the restoration was not really difficult. Excellent week, since it's already Monday!
By 2027 all Alfa Romeo will be 100 % electric and that's the end of Alfa Romeo Mr. Imparato...
I own Alfas since I was 19 I'm 58 now owning a Giulia Quadrofoglio and I WILL NEVER EVER BY an Electric Alfa nor any EV for that matters, thing of Hydrogen combustion engines or bio fuels like Porsche because EV maybe it will succeed by 2100 with a total different technology not by 2027 not by 2030 on some not so smart Politicians ideas.