Alexandre
The relaunch ofAlfa Romeo is underway. As Jean-Philippe Imparato announced when he took charge of the brand, the product plan has been validated and financed, up to 2030, with one new model per year. If, thanks to the many official declarations, it was a foregone conclusion that after the Milano, there would be a Stelvio, then a Giulia. The rest is a mystery... until now.
If we thought for a long time that there would be an E-SUV, a GTV or even a duetto, it's another Alfa Romeo name that's coming back after the Giulia, and one that's sure to please alfists: a Giulietta! In fact, according to a document we have been able to consult, it is indeed the compact car that will make its return to Alfa Romeo, followed by a new Tonale.
| Model | Platform | Motorization | Launch |
|---|---|---|---|
| Alfa Romeo Milano | CMP | electric / hybrid | 2024 |
| Alfa Romeo Stelvio | STLA Large | electric | 2025 |
| Alfa Romeo Giulia | STLA Large | electric | 2026 |
| Alfa Romeo Giulietta | STLA Medium | electric | 2027 |
| Alfa Romeo Tonale | STLA Medium | electric | 2028 |
Alfa Romeo Milano - 2024
The Alfa Romeo Milano, which almost everyone already knows, is the flagship model of the Italian brand's relaunch under Stellantis. Based on the CMP platform, the Milano will be offered as a mild hybrid and a 100 % electric. Power output for the electric version is likely to be 156 hp, with a more upscale, sporty version around 240 hp.
It's also the model that will mark Alfa's new style, under the direction of Alejandro Mesonero-Romanos. Rendezvous in April 2024 for its presentation, June 2024 for testing and September 2024 for its arrival in dealerships.
Alfa Romeo Stelvio - 2025
The current Alfa Romeo Stelvio, launched in 2016, will make way for a new 100 % electric version, on an STLA Large platform. It will be a D-segment SUV, in the same style as the Milano.
Nothing has been leaked about power output, but it is rumoured that there could be several versions, 250 kW (340 hp), 400 kW (540 hp) and 600 kW (815 hp). The most powerful version will arrive a little later.
Alfa Romeo Giulia - 2026
After the SUV, the Giulia sedan. The current 2015 model will be replaced by a new electric 100 %, again based on the STLA Large platform. In terms of design, two different sources have confirmed that it won't be a classic sedan, but rather a fastback crossover a bit like the Peugeot 408. Mind you, it won't be a Peugeot 408, since the latter is not on STLA Large (and not on STLA at all), but that's to give an idea of the look.
In terms of powertrains, we'll find similar elements to the Stelvio.
Alfa Romeo Giulietta - 2027
And here's the surprise for 2027, the return of the Giulietta. Yes, Jean-Philippe Imparato recently announced that Alfa Romeo would not be an SUV brand. So, after a Milano, a Stelvio and a Giulia crossover fastback, a compact is very welcome.
For the moment, there's little information about it other than that it will be based on STLA Medium and therefore in 400V architecture, with power ratings ranging from 160 kW (217 hp) to 285 kW (387 hp), in front-wheel or 4-wheel drive, and a length of between 4.3 and 4.9 m.
Alfa Romeo Tonale - 2028
Last but not least, a new Tonale in 2028. Launched in 2022, the current Tonale will have a very short career. But that's hardly surprising. Remember the From 0 to 0 announced by Jean-Philippe Imparato, the current Tonale, equipped with an old platform, will not be able to evolve into an electric 100 % and is therefore not compatible with Alfa Romeo's strategy. What's more, it won't fit in with Alfa Romeo's new styling. Its career could even come to an end as early as 2027. A "bastardo" as we call it here, since the current Tonale is ultimately a model stuck between the FCA and Stellantis eras.
And after 2028?
A compact, 3 SUVs and a crossover, there are still 2 mystery models left for Alfa Romeo. Why not, this time a large E-SUV depending on the brand's results in China and the USA, a GTV sedan coupe, or a large Alfetta sedanor the limited edition spider. But this remains speculation.
A long-awaited Giulietta not before 2027.....
Meanwhile, all PSA products will have been renewed....
A Giulietta from .... 4.9m... is that the length of a Maserati???
It would be larger than the current Giulia and almost as long as a Ghibli.
This is more of a compact 😖
Stla medium starts at 4.3 m, which can make a good giulietta size.
There's nothing exciting about this product plan: there's no coupe, no real sedan, and the timetable is far off...
And yet I bet you that the reality will be even worse, with the cancellation if not the postponement of certain products, and for example, I bet that the Giulietta will be a rebadged 308 (Lancia Epsilon syndrome)....
As you say, a long, even very long, timetable. Knowing that Alfa is always behind schedule, the timetable is likely to be + 1 to 2 years. In the meantime, the German premium brands are churning out models that are selling like hotcakes.
STELLANTIS calendars never mention reviewing the showrooms, which are a disaster.
A very generalist range that lacks the essence of Alfa. At the very least, a coupé (sprint or Gtv) or a spider.
In this day and age, the sharing of platforms and powertrains within an automotive group is inescapable, and in a way settles the technical issue.
So it's image-based marketing that makes all the difference.
One would have thought that a group like Stellantis would shine in this respect, with Alfa Romeo a brand with a very strong image (I'm not talking about opinions on Alfa's production over the last 30 years, but mainstream surveys on names and what they evoke).
Here, Stelvio, Giulia and Giulietta certainly evoke excellent vehicles. But do they make people dream? Do they maintain the myth?
Otherwise, the illustration alone reminds me so much of the countless plans produced...that went unheeded!
You'd think there was a clear desire to destroy the Alfa Romeo brand and the Italian car industry. What's the difference between an electric Alfa and a Chinese or Vietnamese one that's about to arrive? Electric cars are already a huge fiasco!
The decision to go all-electric is not a decision taken by Alfa or Stellantis, but rather a constraint imposed by the EU.
There may indeed be a desire on the part of the EU to kill off the European car industry.
Here we go again with the crazy expectations... At least management has understood that a (real) compact car is a priority. To be a "real" Alfa, the Giulietta must be rear- and/or all-wheel drive, but absolutely not front-wheel drive. It will be electric, which means it will need a battery of at least 60kWh, enough to cover 300kms on the freeway without stress. In its press release, Stellantis talks of "light and rigid materials", so it remains to be seen how this will play out in practice. If they can get the hatch on the right side and a frunk, we'll have made a quantum leap...
The BMW, Mercedes and Audi compacts (market leaders in the premium segment, as AR points out) are all front-wheel drive and/or 4×4. With the exception of Audi, these brands were exclusively rear-wheel drive.
The "real" Alfa cars, from the 155 to the 159 and up to the advent of the Giulia, were all front-wheel drive.
In the 70s, AR already had a certain front-wheel-drive Alfasud in its range, which has been the brand's best-selling model since its foundation.
The total electrification of the range looks like a gamble. Either it will work, or Alfa Romeo will disappear.
It would make so much more sense to go for hybridization, as Ferrari is doing.
All brands will switch to EVs by 2030, unless the EU makes a last-minute U-turn on the subject.
Why disguise the Guilia as an electric crossover? It's only Stellantis who persists in this approach, the neo-berline has already been a success lol
If the Guilia becomes a crossover, I don't see the risk of cannibalization with the Quattroporte, which was due to come out in 2025, and the reasons for its cancellation seem rather far-fetched...
I agree, that was also one of my thoughts... to be continued in a future article!
Interesting product plan. Just the Milano, which I don't particularly expect to be a revolution. This type of size has no place at Alfa in my opinion, and I expect to be disappointed...
I can't wait for the Giulia/Stelvio duo. It's just a shame that it won't be used as a baroud d'honneur for combustion engines before the end of these powertrains. The STLA Large allows for this configuration, but in Europe it's likely to be electric only...
We're keeping our fingers crossed for a compact sedan. After our 3rd giulietta , it's really hard for us to succumb to the SUV sirens and let go of the Italian brand.
Another thing that needs to be improved at Alfa, and quickly, is the service, because here in the Rhône-Alpes region, it's really shabby.
The end of the story of a brand, a passion... in a way...
The sporty, agile Alfa is dead, and style probably with it.
Imposing all-electricity is suicidal.
And with Alfa already unable to guarantee spare parts, this will also shorten the life of the excellent Giulia and Stelvio. Who wants a car that's difficult to repair?
Hello, I enjoyed driving the sprint véloce, the 33 1.5 ie, the 155 2l twin spark, the 156 1.9 jtd, and other models I would have liked to drive like the GTV, the GT, the 164, the 166, the bréra, the 159, the guilla, and it's a shame they didn't release a 168, the new models are totally different. I have a lot of trouble with the suvs because they're too high for roadholding, and it must be worse than the compact sedans and roadsters, which have excellent grip against the wind, don't you think?
The rest of the world thinks the Giulia will come out before the Stelvio.... Except for you
Si van a vender baSUVra y encima eléctrica que no cuenten con mi dinero. Mas aún viendo lo que hicieron con Milano. Europa no es el resto del mundo en donde si podemos disfrutar de autos con motores de verdad en vez de dildos con ruedas. Aunque me duela porque amo a Alfa Romeo, tendré que ir por una marca que si valore su historia y sus clientes.