The first half of 2026 has come to a close, and it’s time to take stock of the business performance of’Alfa Romeo. This is a particularly interesting analysis, as several factors should normally have enabled the Italian brand to regain momentum.
It has now been over a year since Antonio Filosa took the helm at Stellantis, about a year and a half since Santo Ficili took over at Alfa Romeo, and more than six months since the Tonale The restyled model is available for order, and it's been two years since the’Alfa Romeo Junior is sold in Europe.
In short, the conditions were right for an initial rebound. So, where does Alfa Romeo really stand? Let’s take a look at the situation country by country.
Italy: Alfa Romeo's Historic Market Is Collapsing
Let's start with the most important thing: Italy. Alfa Romeo's home country remains its largest market worldwide, but the figures for the first half of 2026 are cause for concern.
In the first six months of the year, Alfa Romeo registered 12,882 cars in Italy, compared with 16,819 during the same period in 2025. By comparison, the brand registered 12,173 units in 2024 and 14,612 in 2023.
At first glance, the figure for 2026 might seem to simply reflect a return to 2024 levels. However, the recent trend is much more concerning: May and June 2026 were particularly weak, with only 1,789 and 1,526 registrations, respectively. These figures place Alfa Romeo at the lower end of the range seen in recent years.
A telling sign of this situation: in June 2026, not a single Alfa Romeo model appeared in the Top 50 best-selling cars in Italy.
Specifically, since the beginning of the year, the Alfa Romeo Junior has ranked 41st in the Italian sales charts with 6,506 registrations, including only 231 of the all-electric 100 % models. For the rest of the lineup, the situation is even more complicated: the Tonale, Stelvio and Giulia are not included in the Top 50.
We've said this before last month, and the numbers continue to confirm it: the Tonale, launched in 2022, is a commercial failure. This isn’t a judgment; it’s a fact. The recent facelift didn’t provide the much-hoped-for second wind.
As for the Junior, after two years on the market, the urban SUV already seems to be losing momentum in its main market. As a result, Alfa Romeo’s sales in Italy are down 23 % compared to last year.
United States: The Decline Continues
For several years, the United States was Alfa Romeo’s second-largest market worldwide, thanks in large part to the success of the Giulia and Stelvio. But those days now seem long gone.
In the first half of 2026, Alfa Romeo registered only 1,747 cars in the United States, a 38 % decline compared to 2025. To put this decline in perspective: the brand still had 4,768 registrations in 2024 and 5,570 in 2023 during the same period.
And in the end, there’s really no mystery to it. Alfa Romeo can release as many special editions as it wants, but the Giulia and Stelvio are now 10 years old and have hardly evolved at all. The Tonale has never really found an audience in the United States, while the Junior simply isn’t sold there.
At this rate, a question begins to arise: Will Alfa Romeo be able to maintain a long-term presence in the U.S. market?
Germany: Even the Junior Isn't Enough
Germany has long been an important market for Alfa Romeo. It is a market with a strong preference for sports sedans and SUVs, where the Giulia and Stelvio have succeeded in winning over a loyal customer base.
But here, too, the decline is clear. Alfa Romeo recorded 2,511 registrations between January and June 2026, compared with 3,952 in 2025, 3,708 in 2024, and 3,116 in 2023.
Here are the details:
- Alfa Romeo Giulia: 180 units
- Alfa Romeo Stelvio: 460 units
- Alfa Romeo Tonale: 374 units
- Alfa Romeo Junior: 1,497 units, including 251 electric models
Yes, the Junior is clearly saving the day in Germany. Without it, the numbers would be much more alarming. But that’s not enough to prevent the brand from experiencing a sharp decline. The most striking example remains the Stelvio: for years, it was one of Alfa Romeo’s mainstays in Germany. Today, it is gradually fading from the scene.
France: The Junior Carries the Team on His Own
In just a few years, France has become Alfa Romeo’s second-largest market worldwide. That’s not really surprising, considering that we’re also the biggest buyers of the Peugeot 2008 (just kidding… sort of).
In the first half of 2026, Alfa Romeo recorded 2,882 new vehicle registrations in France. This is lower than the 3,542 units registered in 2025, but it remains higher than the levels seen in 2023 and 2024.
The sales figures speak for themselves:
- Alfa Romeo Junior: 2,291 units, including 1,073 electric vehicles
- Alfa Romeo Tonale: 507 units
- Alfa Romeo Giulia: 49 units
- Alfa Romeo Stelvio: 34 units
The situation in France is therefore very clear: the Junior now accounts for the vast majority of the brand’s sales. Another interesting point: more than one in three Alfa Romeos registered in France is now 100 % electric.
Spain: same conclusion
In Spain, Alfa Romeo has recorded 1,439 registrations since the beginning of the year, compared with 1,681 in 2025.
Here are the details:
- Alfa Romeo Junior: 1,135 units
- Alfa Romeo Tonale: 186 units
- Alfa Romeo Stelvio: 93 units
- Alfa Romeo Giulia: 20 units
Once again, the conclusion is the same: without the Junior, sales volumes would be extremely low.
Other markets: a few rare gains
In Poland, where the Alfa Romeo Junior is manufactured, the brand enjoyed strong growth in 2025. But in 2026, even that momentum already seems to be fading. Alfa Romeo recorded 965 registrations in the first half of 2026, compared to 1,091 a year earlier. Even in its country of origin, the Junior is no longer enough. In Turkey, the brand is also seeing a decline, with 632 cars registered, compared to 812 in 2025.
There are, however, a few exceptions. In Japan, Alfa Romeo is showing strong growth, with 954 registrations in the first half of 2026, compared to 483 in 2025. This increase is largely due to the later launch of the Junior, which has only been available in this market since June 2025.
The same trend is seen in the United Kingdom, where Alfa Romeo’s registrations rose from 1,308 in the first half of 2025 to 1,625 in 2026. Thanks to the Junior, the United Kingdom has now surpassed Spain in sales volume and is even closing in on the United States. But are these gains sustainable, or are they simply tied to the launch of the new model? We’ll find out in the coming months.
In other European markets, the trend remains largely negative or stable:
- Belgium: 807 registrations in 2026, compared with 922 in 2025
- Switzerland: 461 in 2026, compared to 461 in 2025 and 463 in 2024 (Swiss punctuality?)
- Austria: 750 in 2026 compared to 748 in 2025
- Netherlands: 409 in 2026 compared to 542 in 2025
Conclusion: Alfa Romeo is still waiting for its true revival
The results for the first half of 2026 are quite clear: apart from a few exceptions, such as the United Kingdom and Japan—where the Junior is still benefiting from its first full year on the market—Alfa Romeo is losing ground almost everywhere.
The biggest problem is probably the lack of major new models. The cancellation of the new Stelvio and Giulia—originally scheduled for 2025 and 2026 before Stellantis’s shift to a multi-energy strategy—is now taking a heavy toll on the brand. The lineup now relies almost entirely on the Junior, while the Tonale, despite its facelift, has not shown any real sales rebound.
We’ll now have to wait until 2027 to see the successor to the current Tonale, and hopefully a new Giulietta will arrive that same year (or in 2028). As for the Junior, it will likely need an update soon to revive its career.
Alfa Romeo still has a very strong image, but today the numbers reveal the reality: it simply lacks new models to turn that passion into new car registrations.
| Country | January–June 2026 | Evolution |
|---|---|---|
| Italy | 12882 | -23 % |
| France | 2882 | -18 % |
| Germany | 2511 | -36 % |
| United States | 1747 | -44 % |
| United Kingdom | 1625 | 24 % |
| Spain | 1439 | -14 % |
| Poland | 965 | -11 % |
| Japan | 954 | 97 % |
| Belgium | 807 | -12 % |
| Austria | 750 | 0 |
| Turkey | 632 | -22 % |
| Switzerland | 461 | 0 |
| Netherlands | 409 | -24 % |
| 28064 | -21 % |
All the figures in the article above were sourced from Italpassion. Please respect their work and credit Italpassion if you use them.
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