For several months, the future of Maserati was becoming increasingly blurred within Stellantis. Between falling sales, a hard-to-read strategy and the absence of any real new products in the short term, the trident brand gave the impression of being relegated to the background in the automotive group's immense galaxy. However, at today's Investor Day, an important message was finally sent: Maserati will indeed be entitled to two new E-segment models.
During his presentation of the Group's various brands, Antonio Filosa logically concentrated on Stellantis' current pillars, namely Fiat, Peugeot, Ram and Jeep. But he also took time to mention Maserati, confirming the continuity of the current range... as well as the arrival of two eagerly-awaited new models.
Quattroporte and Levante finally confirmed
Not surprisingly, these two future models correspond to projects we've been hearing about for a long time: a new Maserati Quattroporte and a new Maserati Levante. In other words, a large sedan and a large SUV, two models essential to Maserati's image and profitability.
This confirmation is far from insignificant. In recent years, rumors of project cancellations, postponements or radical changes have abounded. The future of the Quattroporte seemed particularly uncertain, while the Levante, long the brand's commercial powerhouse, ended its career with no real successor officially announced.
However, Antonio Filosa gave no further details. So, for the moment, it's impossible to know whether these future Maseratis will be exclusively electric, V6 hybrids, or even equipped with a future electrified in-line six-cylinder. The same vagueness applies to the technical platform: STLA Large or Giorgio evolution? Nor has the Group specified which factories will produce these models. In other words, Stellantis has confirmed the direction... but not yet the roadmap.
A brand no longer at the center of the game
This statement also reveals a reality that's hard to ignore: Maserati no longer occupies the strategic position it might have hoped for when Stellantis was founded. The brand is still present in the Group's plans, but it is clearly no longer as prominent as it once was.
The contrast is all the more striking given the worrying industrial situation in Italy. In Modena, the historic birthplace of Maserati, trade unions are now publicly warning of the state of production. One of them sums up the situation with a particularly powerful phrase:
«At the Modena plant, Maserati produces five cars a day, which doesn't mean they sell five: many of them end up unsold on car lots. A precise plan must be drawn up to relaunch the Maserati brand, otherwise it risks disappearing.»
A statement that perfectly illustrates the delicate moment currently facing the brand with the trident. Between high inventories and declining volumes, Maserati needs to quickly regain a credible momentum.
The conference is underway. The article will be updated if new announcements are made at investor day 2026.
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Like Ferrari, Maserati must concentrate production of its models in Modena, Italy, and not spread itself too thin, for the sake of its brand image and stability. Emphasize exemplary finish at all levels, customer care and after-sales service as the benchmark in the luxury sports car sector. Produce vehicles on demand, like Ferrari, and limit the number to keep used vehicles attractive. Let Lancia take over the Grecale, and for the time being no longer go below the Quattroporte and Levante. Especially the Alfieri.
The Alfieri should have been THE priority.
The Maserati Alfieri concept dates back to 2014.
So FCA had plenty of time to mass-produce it well before the 2021 merger.
Why didn't they?
Maserati should also take complete control of its communications if it wants to appear truly exclusive, rather than being diluted among other generalist brands at a press conference. The Giorgio platform and specific technical solutions are obviously a prerequisite.
And get back into the sport in the WEC categories instead of Peugeot, or return to F1 since Aston is there.
In any case, you're both right.
«The same vagueness about the technical platform: STLA Large or the evolution of Giorgio?»
And why not a Chinese platform? That would coincide with the rumors of the last few days...
Yes, it could...
Rather get out of stellantis and become a real brand again
That's the best solution, or return to the Ferrari umbrella, which would be more credible.
I agree!
If it's to (re)do Marchionne.
This is as low as it gets! We might as well leave it to the Chinese. They've got insane finishes and genius engines!
I own a Maserati Granturismo Folgore, and it's a gorgeous looking beauty, with effortless acceleration and a sublime comfort despite it's focus on performance. I'm convinced that Maserati has got the right models currently, with high quality feel, in my case a top notch dealer (Maserati East-Flanders in Ghent, Belgium), so the issue lies not in the cars. In my opinion, Maserati doesn't fit in the Stellantis group, because Stellantis is focused on high volumes and low costs, Maserati should focus on bespokeness, high end quality and customer experience. I hope that Maserati gets the home it deserves. Forza Maserati!
It's a pity, because Stellantis has developed a common STLA Large platform designed for the top of the range, adaptable to the premium brands Alfa Maserati and why not Lancia. There's a twin-turbo V6 on the American side that could be adapted to Europe with hybridization or the current V6.
There's a real lack of will.
Maserati is not a premium brand