A few weeks after sparking widespread reactions during its unveiling in China, the Ferrari Luce is beginning to leave the showrooms and hit the streets. The first model has just appeared in Hong Kong, in a striking red-and-black color scheme. A particularly symbolic debut for the first Ferrari 100 % electric vehicles, all 88 of which were announced for the Chinese market and have reportedly already been sold.
The car was notably filmed on the street by Instagrammer @siu_.ethan, who describes it as the «First Ferrari Luce in Hong Kong.» In the photos, the Ferrari immediately catches the eyes—and the smartphones—of passersby. Other photos were also shared by Hong Kong entrepreneur Jeffery Yau (@jefferyyau), founder of Europe Watch Company and Puyi Optical.
This appearance comes on the heels of another high-profile appearance by the Luce in Canada, where Ferrari had unveiled a matte gray model to Ferrari Québec customers. This time, the red-and-black car appears to have left the highly controlled setting of private unveilings, as it was photographed right on the streets of Hong Kong.
The electric Ferrari priced at over €500,000
This launch takes on a special significance in Hong Kong. In late June, we reported that the 88 Ferrari Luce models allocated to the Chinese market had reportedly sold out almost immediately. Its listed price of 3.988 million yuan—approximately 520,000 euros—makes it a product reserved for a tiny fraction of the population.
In the Chinese media and on social media, Luce had, in fact, quickly been described as a new indicator of wealth. More than just an electric Ferrari, it would allow its owner to show off his ability to spend nearly 4 million yuan on an electric vehicle, even though the Chinese auto industry offers models that are significantly cheaper and sometimes more powerful.
Over 1,000 ch for the everyday Ferrari
Yet the Ferrari Luce is more than just a symbol of wealth. As Ferrari’s first all-electric model, it features four motors, all-wheel drive, and delivers more than 1,000 ch. Ferrari claims it can accelerate from 0 to 100 km/h in 2.5 seconds, reach a top speed of 310 km/h, and travel up to 530 km on a single charge thanks to a 122 kWh battery. With its four doors, four seats, and 5.02-meter length, it also moves away from the traditional Ferrari supercar to become a large GT suitable for everyday use.
Following auto shows, private presentations, and discussions about its price, the Ferrari Luce continues its sales tour in an effort to win over future owners around the world.
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What a monstrosity!!! It’s a shame—and just plain idiotic—that brands are going downhill like this…
The absolute ugliest car of the last 10 years.
It's super embarrassing to see the Ferrari logo on something like that—it's just an off-the-shelf electric car, looks just like all the others, and is as ugly as sin.
I wouldn't even want it if it were given to me for free, and I'd never want to drive it—money isn't even a factor here. Whoever designed and built it should be locked away for life.
Kay wrote straight from the loony bin!
It's irresponsible of them to give those people Internet access 🤣
The worst part is that something special has become ordinary. Ferrari! Build an electric car that could cost as much as €30,000. Visually boring. The interior no longer has anything special about it! I hope Ferrari gets back to its strengths! Why not an F40 with an electric motor? Anything is possible today!
All in all, it’s not bad at all on the street. It’s a nice change from all those flat, wide cars that all look the same—ridiculous supercars copied a thousand times over. The absolute worst is the F80, which is only worth looking at if it were squished down a bit… At least the Luce brings something new to the table, even if I wouldn’t want one (0–100 in 2.5 seconds—what’s the point of that on the road?!)