A month ago, when we announced that The very first Ferrari Luce is set to go up for auction At Monterey, its estimated value of around $1.1 million already seemed spectacular. After all, it was more than double the price of a Ferrari Luce brand-new. But almost no one could have imagined what was to come.
This weekend, the hammer finally fell at RM Sotheby’s: $40 million. Yes, $40 million for the first-ever all-electric Ferrari 100 %. A car that, since its unveiling, has deeply divided enthusiasts—and yet has just shattered all expectations.
From $1 million to $40 million
The scene was enough to make your head spin. Offered without a reserve price, the Ferrari Luce started at around one million dollars before the bidding skyrocketed. In the end, its «Chassis 0,» number 338000, reached $40 million—far exceeding the initial estimate.
It should be noted that this Luce is not quite the same as the one future customers will receive. As the program’s first production chassis, it was entrusted to the Ferrari Tailor Made department. Its Madreperla Semi-Gloss bodywork uses a pigment that allows its sheen to shift from green to purple depending on the light. Inside, the Perla Le Mans metallic leather is paired with Grigio Corvara accents, while the wheels, brake calipers, and even the Cavallino emblem on an optical white background feature a custom design. But even with this pedigree, $40 million remains a sum that’s hard to fathom.
It has already surpassed the Daytona SP3 at 26 million
The comparison with last year is inevitably striking. At the 2025 Monterey Car Week, Ferrari had already made a splash with the Daytona SP3 «599+1.» This one-of-a-kind model had reached $26 million, even though bidding had started at around 5 million.
At the time, we thought we’d witnessed a sale that would be hard to replicate. In the end, it took Ferrari just one year to top that by a wide margin. As with the Daytona SP3, however, this sale has a special significance: the entire $40 million will be donated by Ferrari to the Ferrari Foundation, in order to support future educational initiatives.
The Most Criticized Ferrari Becomes a 40-Million Ferrari
That’s perhaps where the story takes a wild turn. Since its unveiling, the Ferrari Luce has been drawing criticism. Giorgetto Giugiaro felt that even a beginner could have done better, while Fabio Filippini, former design director at Pininfarina, called it a «soulless object.».
And yet, the first example has just found a buyer for an astronomical sum. The buyer’s identity has not been revealed, and speculation is already running rampant. A rumor circulating in Monterey also suggests that such a purchase might facilitate access to highly exclusive future Ferrari allocations. While there is no official confirmation to back this up, this sale instantly gives the Luce a special place in Maranello’s history.
Has the auction market gone crazy?
And this week, that question really is worth asking. Between a Pagani Huayra Roadster Sells for $8 Millionand a Ferrari Daytona SP3 sold for $17.825 million yesterday And with that Luce sold today for 40 million, Monterey seems to have entered a whole new dimension.
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