For several days now, rumors have been circulating about a strategic merger between Alfa Romeo and Maserati. However, as far back as October 2024, when he was appointed CEO of both brands, Santo Ficili was already talking about a rapprochementbut without ever mentioning a merger. The idea is clear: preserve two strong identities: luxury for Maserati, premium sport for Alfa Romeo, while intelligently pooling resources.
Long-standing synergies
This is not the first time the two brands have collaborated. Several examples bear this out:
- The Alfa Romeo 4C was produced at the Maserati factory in Modena.
- The Maserati MC20, originally designed for Alfa Romeo, finally saw the light of day under the trident.
- The Alfa Romeo 33 Stradale, a supercar to be unveiled in 2023, is based on the MC20.
- The Maserati Grecale shares much in common with the Alfa Romeo Stelvio.
- Finally, the Maserati Granturismo takes up the spirit and even some of the driving sensations of a Giulia, with an almost identical driving position.
These synergies pose no problem... as long as they are properly implemented. The Volkswagen Group has been proving this brilliantly for years by sharing platforms and engines between Audi, Porsche and Lamborghini, without detracting from the identity of each.
The engines
The first obvious synergy is at the mechanical level. Maserati's Nettuno V6, fitted on the MC20 and Granturismo, is in fact an evolution of the Alfa Romeo 2.9L V6 used on the Giulia and Stelvio Quadrifoglio. It would be logical to develop a common hybridization system for this engine, in order to meet future standards and offer performance to match every customer's expectations.
But beware of balance: when Alfa Romeo launched its 510hp Giulia Quadrifoglio, Maserati was still only offering a 430hp V6 Ghibli. It wasn't until the V8 Trofeo version that the Trident regained the upper hand.
The idea of a 500hp V6 PHEV for Alfa Romeo, and a 700hp version for Maserati, would be not only logical, but necessary. Maserati can't afford to be less powerful than Alfa Romeo, lest it blur its brand image.
The platforms
This is where things get complicated. Today, the Maserati Granturismo, Grancabrio and Grecale use an evolution of the Giorgio platform, called Giorgio 1.5, which accommodates both internal combustion engines and 100 % electric motors.
Conversely, the future Alfa Romeo Giulia and Stelvio were to be based on the STLA Large LP3 platform, only compatible with 100 % electric powertrains...
So, what direction should models from both brands take in the future? Should we adapt STLA Large to hybrids, or capitalize on Giorgio 1.5? In the medium term, it seems that group logic will favor the STLA Large for both brands, but it will be necessary to make it evolve, or use another version of the platform.
Intelligent range management
On paper, the two brands could coexist without direct competition, intelligently sharing the segments:
| Segment | Alfa Romeo | Maserati |
|---|---|---|
| B | Alfa Romeo Junior | - |
| C | Alfa Romeo Tonale / Alfetta (coming soon) | - |
| D | Alfa Romeo Stelvio / Giulia | Maserati Grecale |
| E | Alfa Romeo E-SUV (coming soon) | Maserati Levante (coming soon) |
| F / Luxury | - | Maserati Quattroporte (coming soon), Granturismo, Grancabrio |
| Supercar | - | Maserati MC25 (coming soon) / MC25 Cielo (coming soon) |
So, apart from the Grecale, which overlaps with Alfa Romeo's premium D-segment, the ranges are fairly well separated.
And why not industrial synergies?
The last point to consider is production. Today, the Maserati Grecale is assembled at the Cassino plant, alongside the Alfa Romeo Giulia and Stelvio. As for the Granturismo and Grancabrio, were repatriated to Modenain the same factory as the MC20.
But why not go one step further? Centralizing all Maserati production in Modena would make sense. The image of a Grecale SUV costing over €100,000 coming out of a factory alongside a supercar is far more appealing than that of an SUV produced in Cassino. Lamborghini in Sant'Agata Bolognese. Ferrari in Maranello. Maserati could have Modena as its exclusive signature.
Yes, this plant has its industrial limits. No, it won't be able to produce 100,000 vehicles a year. But it embodies something precious: the Maserati DNA, and no amount of marketing investment can recreate that elsewhere.
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It seems to me that the choice of platform for the upcoming Stelvio and Giulia is fairly obvious: as long as the brand renounces the electric 100% and validates the Nettuno V6 for the Quadrifoglio versions, Giorgio Evo is the obvious choice. Everything has already been developed, from the internal combustion and electric motors to the 800V architecture that will bring it up to the level of Porsche and the best Chinese EVs - and enable a useful recharge in 20 minutes. The main thing is to concentrate on the software, the batteries and the design.
It will be a surprise for the platform. It's a personal opinion, I'm not convinced that we'll see the future alfa romeo on giorgio evo but I could be wrong. If they go with Giorgio EVO, then what's the point of STLA Large?
Synergies between Maserati and Alfa Romeo are far more interesting and rewarding than Peugeot platforms and engines in Alfa Romeo.
Tavares was incapable of understanding that an Alfa Romeo can't be a re-bodied and slightly improved Peugeot.
When will there be a modern replacement (with EV) for the giulietta? No way, discussing future Giulia or Stelvio models that won't sell much because they're way too expensive isn't going to save Alfa!
I think you're wrong. Alfa ( normally) is a premium brand and therefore, destined to compete with bmw or Audi, Mercedes.
And not to be a generalist.
I've been driving an Alfa for 20 years, I love the brand and I'm proud to be in atypical vehicles with a certain class. There's no point in them positioning themselves as a generalist.
All suggestions are good, but as always, unfeasible.
Both Maserati and Alfa Romeo are always questioning, never realizing.
All the brands are moving forward, but they're stagnating and always one car behind.