Two years after its launch, the Alfa Romeo Junior passes a symbolic milestone. With over 70,000 orders booked worldwide, Alfa Romeo highlights the “international success” of the man who was to relaunch the brand. But behind this flattering figure, the reality is more nuanced. While Junior clearly saves volumes, it does not yet transform Alfa Romeo.
Steady progress...
Since its launch in the spring of 2024, Junior's ramp-up has been gradual. Orders really took off in autumn 2024, before following a fairly linear trajectory.
By March 2025, the model had already reached 27,000 orders, then 30,000 a few days later. By summer 2025, the 40,000 mark had been passed, before a slower climb to 45,000 by the end of July. It will then be necessary to wait until early 2026 to reach 60,000 orders, then April 2026 to exceed 70,000.
In other words, over two years, the pace is clear: around 30,000 to 35,000 orders per year. A stable level, but far from a massive sales phenomenon. It's more a case of a model that settles in over time than a best-seller that explodes.
A must-have for Alfa Romeo
One thing's for sure, though: without Junior, Alfa Romeo's situation would be far more complicated. By 2025, the brand had approximately 73,000 worldwide sales. The Junior alone already accounted for almost 60,000 orders. Even today, in 2026, the little SUV overwhelmingly dominates registrations in almost all markets. In Italy, France and Germany, it often accounts for between 60 % and 80 % of volumes. This overwhelming domination shows just how much the brand now depends on this model to maintain its sales.
Junior therefore perfectly fulfils its initial role: to provide volume and avoid a sudden drop.
An international success under construction
Alfa Romeo is now emphasizing the model's international expansion. The recent launch in Mexico and Singapore, confirmed by Santo Ficili, illustrates this strategy. In Singapore, the electric version was highlighted, with deliveries expected by the end of the second quarter of 2026. The brand is even deploying a dedicated “Experience Center” there, proof of its ambition to build a more global image.
These new markets can help extend Junior's sales momentum. But they also come at a key time: when the model already seems to have reached a plateau in its historic markets.
Junior has already reached a ceiling... and is no longer enough
And therein lies the limit of our current success. After bringing growth to 2025, Junior shows signs of stabilizing in 2026. In several European countries, volumes are no longer really increasing. The model holds the house together, but no longer makes it grow. The problem is that there's nothing behind it.
The Alfa Romeo Tonale collapses despite its restyling. The Alfa Romeo Giulia and Alfa Romeo Stelvio have become marginal in terms of volumes. As a result, the brand remains stuck at around 70,000 annual registrations. Even with a solid Junior, Alfa Romeo is unable to turn a corner.
A relative success, not a revolution
So, success or failure? The answer lies somewhere in between. Yes, the Alfa Romeo Junior is a success. It has enabled Alfa Romeo to stabilize sales, broaden its customer base and return to certain markets. Few of the brand's recent models can say as much.
But no, it's not a transformative success. With around 30,000 orders per year, it remains far from the standards of a true global bestseller. Above all, it was not enough to compensate for the weakness of the rest of the range. Two years on, it's clear: the Junior saves Alfa Romeo... but doesn't revive it.
And without any major new models before 2027 or 2028, the Italian brand could remain in this grey area for a long time to come, between controlled survival and true renaissance.
For the record, our video 2 years ago of the presentation of the Alfa Romeo Junior, when it was called Milano!
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