For several days now, a rumour has been circulating in all the media: Stellantis is looking to sell Maserati. The information comes from a Reuters report, citing "sources close to the matter". It's enough to revive an old sea serpent surrounding the trident brand.
But what's really going on behind the scenes? Is this the beginning of a separation, or just a hasty reading of the current context at Stellantis? We investigated, and what we discovered largely contradicts the latest articles.
A rumour with strange timing
The return of this hypothetical sale comes at a symbolic moment: Antonio Filosa, ex-CEO of Jeep, officially takes over as CEO of Stellantis on June 23, 2025.
Why is this rumor resurfacing now? It seems out of step with current internal dynamics. So we interviewed two reliable internal sources, who work directly with the brand and are neither consultants nor outside observers.
Source 1 "I guarantee you it's completely out of date."
Source 2 We're very motivated with good news.
Maserati is not for sale (yet)
In other words, no sale project is in the pipeline today. This doesn't mean that Maserati will never be concerned by a spin-off or sale, but it's clearly no longer an option on the table.
The idea of a Maserati spin-off is not new. As early as the creation of Stellantis in 2021, this option had been considered, along the lines of what had been done with Ferrari under the FCA era. But there was one major condition: achieve an operating margin of 20 %. In 2024, however, the brand was still a long way off. And with 2024 figures in the red and sales down in the first quarter of 2025, the context is far from favorable.
Change of course and new product plan on the horizon
Since then, things have changed. Between the change of CEO for the brand in October 2024, the resignation of Carlos Tavares in December 2024 and Maserati's structural difficulties (strategic errors), a new cycle is in the making.
And it's not just a detail: an official product plan is well and truly in the pipeline. According to the latest information from Santo Ficili, this plan will aims to win back long-standing customerswith a range that is sure to please enthusiasts.
But we'll have to be patient. According to our information, for the next two years Maserati will have to make do with the current range, before the arrival of its future models.
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Selling Maserati would still be a huge admission of weakness on the part of Stellantis. It would speak volumes about their industrial incapacity.