Maserati unveils its new Granturismo, Grancabrio, and Grecale lineup, inspired by racing

In the midst of the centennial year of its iconic Trident, Maserati unveils a major update to its product line with the new GranTurismo, GranCabrio and Grecale. This announcement comes at a particularly significant time for the Italian brand. As global registrations continue to decline sharply And while Maserati could end 2026 with around 5,000 units sold—a level comparable to that of 2010—the Modena-based automaker intends to reaffirm what defines its identity: Italian luxury, performance, and grand touring.

This new product offensive is therefore no small matter. In fact, it marks one of the first milestones in the strategy led by Santo Ficili, CEO of Alfa Romeo and COO of Maserati, who aims to strengthen the brand’s luxury positioning rather than continue a race for volume that has become difficult to sustain.

A new design identity inspired by racing

The first noticeable change is in the design. Maserati is evolving the design language of its models, drawing direct inspiration from its most exclusive creations. It all began with the MCXtrema, the spectacular track-only car, before this new identity was carried over to the GT2 Stradale and then the MCPURA. Today, this more aggressive, more horizontal, and more assertive style is making its way onto road-going models.

The new GranTurismo, GranCabrio, and Grecale feature a redesigned front end with a more striking look, revised air intakes, and optimized aerodynamics. The goal is clear: to modernize the range’s image while preserving the elegance characteristic of Maserati.

The V6 Nettuno is more than ever at the heart of the strategy

While many luxury automakers are accelerating their transition to all-electric vehicles, Maserati continues to rely on its iconic engine. The new GranTurismo and GranCabrio Trofeo models now feature a Nettuno V6 engine with 590 ch, which is 40 ch more than before.

The manufacturer also highlights the work done on the engine’s sound. The Sportivo exhaust system is now standard on Trofeo models to provide a more immersive sound experience—a feature that is particularly important to customers who appreciate the emotional appeal of Maserati cars.

The Grecale is also benefiting from this development with the introduction of a new 390 ch Nettuno V6 engine. Positioned between the four-cylinder hybrid versions and the radical 530 ch Trofeo, it promises more torque at low RPMs and sportier handling.

The Folgore are making progress without any major changes

That doesn’t mean Maserati is giving up on electric vehicles, though. The Folgore versions remain available across the entire lineup. The GranTurismo Folgore retains its 760 ch of power, while the GranCabrio Folgore still holds the title of the fastest electric convertible on the market, with a top speed of 290 km/h.

The engineers focused primarily on efficiency. Thanks to new energy management algorithms, the GranTurismo Folgore’s range now exceeds 540 km. The Grecale Folgore has also seen improvements, with a range of up to 580 km—or even more, depending on the wheel configuration chosen. These are welcome improvements, even if they do not fully address the main issue observed in certain European markets: low demand for the brand’s electric models. In Germany, for example, only five electric Maseratis were registered between January and May 2026, according to our latest analysis.

A revamped product line, but the business challenge remains the same

This evolution of the GranTurismo, GranCabrio, and Grecale comes at a crucial time for Maserati. As we noted recently, global registrations continue to trend downward in most key markets. The United States, the brand’s largest market, saw a 55 % drop over the first five months of the year. Italy declined by 41 %, Germany by 38 %, and Japan by 29 %.

These new features seem more like a consolidation effort than a revolution. But they are welcome, represent a step in the right direction, and allow Maserati to maintain the appeal of its models while awaiting the arrival of future products and continuing its strategy of moving upmarket.