Speculation about a possible acquisition of Maserati by BYD appears to have come to an end. Stella Li, executive vice president of the Chinese automaker, has made it clear that the group is not engaged in any discussions with Stellantis regarding the Trident brand. However, BYD is actively pursuing its strategy to establish a manufacturing presence in Europe, with a second production facility still under consideration.
Maserati, a brand that is admired but incompatible with BYD's identity
When asked about rumors of a possible reconciliation with Maserati, Stella Li made no secret of her admiration for the Italian brand.
«It's a wonderful brand. But wouldn't that take us too far off our own path?»
This response sheds new light on the matter. More than just a denial, the executive suggests that an acquisition would not align with BYD’s current positioning, as the company now presents itself more as a technology firm than as a traditional automaker. She also adds that relations with Stellantis executives are excellent, while clarifying that there are no discussions regarding Maserati.
This position is in line with that expressed by Antonio Filosa. The CEO of Stellantis recently reiterated before the Italian Parliament that Maserati «is not for sale,» while confirming that negotiations are underway with two potential partners as part of the brand’s revitalization plan. These discussions reportedly concern technological and industrial collaborations, the first details of which could be unveiled before the end of the year at the Investor Day dedicated to Maserati.
A second European plant is still under consideration
While Maserati is not part of BYD’s plans, Europe remains at the heart of its ambitions. Following its Hungarian plant—which is taking longer than expected to ramp up—the Chinese automaker is preparing to open a second production facility on the continent.
Just a few days ago, Italy was still among the countries being considered as a potential location for this future plant. BYD is looking for an existing industrial site that is large enough and currently underutilized in order to accelerate its expansion into Europe.
However, the most recent information indicates that the situation is evolving. According to several Italian sources, France and Spain now appear to be the most serious contenders, while Germany also remains in the running. Italy is reportedly no longer at the top of the list of options under consideration, although no final decision has yet been made official.
BYD wants to become a European automaker…
The Chinese group's goal goes beyond simply local production. Stella Li says she wants to change perceptions of the brand in Europe.
«Maybe in ten years, people will think of BYD as a European brand. That’s the perception we’re aiming for.»
To achieve this, BYD is focusing on local production, a network of European suppliers, and new industrial investments. The executive also confirmed that the group is still working on a battery plant project in Europe. However, this investment will depend on several factors, including political stability, a business-friendly environment, and a policy welcoming Chinese investment.
This strategy illustrates BYD’s commitment to establishing a lasting presence in the European market. While Maserati’s future will continue to be shaped by Stellantis and its future industrial partners, the Chinese automaker is pursuing a very different roadmap: strengthening its industrial presence in Europe and establishing itself there as a fully-fledged local player.
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