It's been several months since we last took the time to look at the registrations of Fiat. However, between the launch of the new Fiat 500 hybrid and the Fiat Grande Panda, The news from the Italian brand is particularly rich. All the more so since Fiat's CEO has set a clear objective: make the Fiat brand the driving force behind Stellantis' relaunch in Europe.
So, five months into 2026, where does Fiat really stand? The answer is mixed. Some markets are in great shape, others are seriously worried. One thing's for sure: the Grande Panda is already changing the game.
Brazil remains Fiat's undisputed kingdom
There are no real surprises here. For years, Brazil has been Fiat's number one market worldwide, and 2026 could well become a record year. In the first five months of the year, Fiat has already registered 221,866 vehicles there. By way of comparison, the brand was just under 200,000 units for the same period in 2025, which was already an excellent year. Barring a catastrophe, Fiat should well exceed 500,000 registrations in Brazil in 2026. Better still, the all-time record of 533,726 units set in 2025 could be under threat.
Italy finally back on its feet
After several complicated years, Italy finally seems to be giving Fiat a bit of breathing space. With 92,613 registrations in the first five months of the year, the brand is significantly ahead of 2025 (71,443 units), 2024 (78,654 units) and even 2023 (80,685 units).
For Fiat, it's almost a sigh of relief. The explanation is simple enough. The Fiat Panda continues to dominate the Italian market, with 54,597 registrations so far this year. It alone accounts for more than half the brand's volumes in its home country. But the real novelty is the Fiat Grande Panda. With 19,867 registrations, it has already climbed to third place in the Italian market. It is just ahead of the Dacia Sandero and the Leapmotor T03, but remains behind the Jeep Avenger, with 24,763 units. By the way, Stellantis achieves a remarkable performance, occupying four places in the Italian top with two Fiat, one Jeep and one Leapmotor.
The Fiat Grande Panda seems to be taking over from the Citroën C3. This time last year, the French city car was fourth in the rankings with 23,392 registrations. It is now only sixth with 17,715 units.
However, not everything is perfect. The Fiat 600 is only in 26th place with 8,769 registrations. That's okay, but we expected more from the replacement for the Fiat 500X. As for the Fiat 500, it came 29th with 7,822 units.
In short: thank you Panda, thank you Fiat Grande Panda. But there's still work to be done on the 500 and 600 ranges.
Argentina confirms its solidity
Argentina, Fiat's third largest market worldwide, also continues to post good results. Since the beginning of the year, 28,641 Fiat vehicles have been registered there. This is slightly down on last year, but still remarkable for a country where the brand had exceeded 74,000 registrations for the whole of 2025. The local star continues to be the Fiat Cronos, a 4.3-meter compact sedan that continues to win over Argentine customers in droves.
Adding together volumes from Brazil and Argentina, Fiat has already well exceeded 250,000 registrations in just five months. Over a full year, the two countries could account for more than 600,000 vehicles, almost equal to the production targets of some of Stellantis' European plants.
Turkey on the wane
The situation in Turkey is far less encouraging. Long buoyed by the success of the Tipo, marketed locally under the name Egea and produced locally, Fiat registered just 17,601 vehicles there, compared with 27,075 a year earlier. The decline is significant and raises a number of questions. To our knowledge, no major projects have yet been announced for the plant currently producing the Tipo.
Turkey will have to import the Grande Panda assembled in Algeria, as well as the future Fiat Grizzly and Fiat Grizzly Fastback, which will be manufactured in Morocco. What does the future hold for the Turkish site? It's a question worth asking.
Germany: the Fiat 500 still holds its own
In Germany, Fiat reports encouraging growth. With 12,973 registrations in the first five months of 2026, compared with 6,832 in the same period of 2025, the increase is spectacular.
But let's keep things in perspective. These results simply allow Fiat to return to levels close to 2024. They are still a long way from the more than 18,000 registrations recorded over the same period in 2023.
These include 5,557 Fiat 500s, 2,240 Fiat 600s and 3,491 Fiat Grande Panda. The Fiat 500 thus accounts for almost half of the brand's registrations in Germany. A closer look reveals that 1,428 are hybrid versions. The new powertrain clearly helps the model, but does not in itself explain its performance.
The Grande Panda is also off to a promising start. Of the 3,491 units registered, 1,540 are electric versions, representing almost 50 % of the total. A rather interesting result for a German market often described as difficult for small electric cars.
In France, the Grande Panda takes flight
France shows a profile quite similar to that of Germany. Fiat registered 12,584 vehicles there in the first five months of 2026, compared with 7,919 in 2025. The increase is real.
Here again, however, we need to put things into perspective. In 2024, the brand achieved 17,392 registrations over the same period. For private customers, the Fiat 600 remains in the lead with 3,945 registrations, virtually stable (-1.74 1TP3Q). The Grande Panda got off to a strong start with 3,332 units, a spectacular increase of over 432 %. The Fiat 500 also bounced back with 3,607 registrations (+53 %), while the Panda rose to 1,317 units (+49 %).
The new hybrid powertrain plays an important role for the Fiat 500. Of the 3,607 units registered, 2,168 are hybrid versions. The same applies to the Grande Panda. Out of 3,332 units, 1,317 are hybrids and 477 are powered by a petrol engine. The rest are electric versions.
In short, the Grande Panda is off to a perfect start in its French career, while the Fiat 500 and Panda are regaining some of their dynamism.
Spain confirms the potential of the Grande Panda
In Spain, Fiat remained stable overall, with 5,449 registrations compared with 5,024 the previous year. The breakdown is interesting: 2,037 Fiat 600s, 1,374 Fiat 500s, 1,223 Fiat Grande Panda, 716 Fiat Panda and just 99 Fiat Tipo. As in France, the Grande Panda is the year's big winner. But this progression masks a less pleasing reality: sales of the Fiat 600 fell by 31 %, while those of the Panda dropped by 42 %.
The general impression is therefore the same as in France. The Grande Panda works, but the Fiat 600 probably needs some new features to revive its career.
United Kingdom: the fall continues
The UK is probably the most worrying European market for Fiat. The Grande Panda has only recently begun its career there, but that's not enough to halt the trend.
In the first five months of 2026, only 2,926 Fiat units were registered. This is a far cry from the 5,379 units of 2025, the 7,542 of 2024 and the 8,809 of 2023. The brand seems to be gradually losing popularity across the Channel.
At the same time, Chinese manufacturers such as BYD, Chery, Geely, Jaecoo and Omoda sometimes register in a single month what Fiat does in six months in the UK. The contrast is striking.
Japan remains on a downtrend
The situation is not much better in Japan. With 1,202 registrations in the first five months of 2026, Fiat is down from 1,431 units in 2025, 1,677 in 2024 and 1,796 in 2023.
Volumes remain modest, but the trend is clearly downward. It remains to be seen whether the Grande Panda and future models in the Grizzly family can restore the brand's visibility in this market.
The United States, or the eternal Fiat enigma
And since we have to end on a slightly lighter note, let's head for the United States. Fiat registered... 218 cars in five months. Yes, 218.
By way of comparison, the brand still sold 829 vehicles over the same period in 2025. It's still hard to understand Fiat's determination to exist in this market. Between its attempts with the Topolino, presented as a sort of modern golf cart, and volumes that have become anecdotal, it's hard to imagine a real business model. It's fun, it's nice, but it's certainly not profitable.
Conclusion: the Grande Panda fulfils its mission, but Fiat is not yet saved.
After five months in business, the results are quite clear.
The Fiat Grande Panda seems to be doing exactly what it was designed to do. It is bringing new volumes to Italy, France, Germany and Spain. It still has some way to go, but it already has the potential to become a genuine European bestseller.
The Fiat 500, meanwhile, is literally buoyed by its new hybrid powertrain. Without it, figures would probably be much less favorable. It helps the model to survive, but not necessarily to find a new lease on life.
The Fiat 600, on the other hand, stagnated or fell back, depending on the market. For a model destined to become one of the brand's pillars in Europe, results remain disappointing.
Finally, the Panda continues to be an Italian exception. Small, practical, robust and affordable, it remains perfectly suited to the expectations of the local market. But Fiat will have to replace it one day.
In a few years' time, it's not impossible that the Grande Panda and future Grizzly SUV are the models that really saved Fiat in Europe. The challenge will be to find the right recipe to revitalize the Fiat 500 and Fiat Panda, two models that still carry a large part of the brand's history and image.
| Country | January - May 2026 | Evolution |
|---|---|---|
| Brazil | 221866 | 11% |
| Italy | 92613 | 30% |
| Argentina | 28641 | -18% |
| Turkey | 17601 | -35% |
| Germany | 12973 | 90% |
| France | 12584 | 59% |
| Spain | 5449 | 8% |
| United Kingdom | 2926 | -46% |
| Japan | 1202 | -16% |
| United States | 218 | -74% |
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