Ferrari's president confirms the success of electric vehicles: ‘All the models we plan to deliver next year have already been reserved.’

Since its unveiling last May, the Ferrari Luce has been the talk of the town ever since. Its design has been heavily criticized, its price tag of over 500,000 euros came as a surprise, and its 100 % electric motor has made purists cringe. Yet, six months later, the numbers seem to prove right Ferrari. John Elkann, chairman of the Italian automaker, has just confirmed that All units of the Luce scheduled for delivery in 2027 have already been reserved.

«Everything we plan to deliver next year has already been allocated.»

It was during the 50th edition of the Golden Steering Wheel (Golden Steering Wheel), held in Berlin, where John Elkann took the stage. The Ferrari Luce had just received the Innovation Award there, a symbolic honor for Maranello’s first all-electric car.

«The response from customers has been clear: everything we plan to deliver next year is already fully booked, with orders coming from people who have been loyal to Ferrari for years, as well as from new customers who are discovering the brand for the first time.»

This is an important announcement, as it confirms not only the Luce’s commercial success but also its ability to appeal to a different customer base. However, Ferrari has not specified how many units will be delivered in 2027.

Yet Ferrari had anticipated the criticism

This announcement takes on special significance when we recall the statements made by American collector David Lee. In early November, this man—who owns a Ferrari collection estimated to be worth $200 million— claimed that Ferrari was fully aware that the Luce might not be to the liking of its long-time customers. According to him, Maranello had deliberately designed this car to attract a new clientele, particularly from the tech industry. He even explained that Ferrari had not sought to push this model on its most loyal collectors.

John Elkann's comments offer an interesting perspective today: the Luce is indeed attracting new buyers, but it is also winning over long-time Ferrari customers.

A $40 million electric Ferrari

The Ferrari president also reflected on another spectacular event. Last August, during Monterey Car Week, the very first Luce, dubbed Chassis 0, had been sold at auction for $40 million. We later revealed that the buyer was Herbert Wertheim, an 87-year-old American billionaire who had already purchased a Daytona SP3 for $26 million the previous year. The $40 million raised went to the Ferrari Foundation to fund educational initiatives. For John Elkann, this sale is yet another demonstration of the interest generated by the Luce.

Ferrari wants to prove that it can reinvent itself

With its four electric motors, more than 1,000 ch, a custom platform, and more than 60 new patents, the Luce represents five years of development in Maranello. Its design, created in collaboration with LoveFrom, also marks a departure from traditional Ferraris.

John Elkann also points out that every icon in Ferrari’s history began as a bold idea. It remains to be seen whether this enthusiasm will continue beyond the first deliveries. While Ferrari confirms that its production planned for 2027 has already been allocated, the automaker has yet to disclose the exact number of cars involved.