Opinions are divided on the Ferrari Luce, but this particular car will go up for auction at more than double its price

Just a few weeks after sparking one of the biggest controversies in the recent history of Ferrarithe Ferrari Luce is already set to go down in the history books… of auctions. While the first electric Ferrari 100 % continues to divide enthusiasts, collectors, and designers, the very first production model will be offered for sale during Monterey Car Week 2026. Its value is estimated at over $1.1 million—more than double the price of a new Luce.

A striking contrast for a car that, since its unveiling in Rome, has been the target of widespread criticism. Its design, positioning, and shift to electric power have sparked a level of rejection rarely seen among Ferrari owners. Giorgetto Giugiaro went so far as to say that’A beginner would be better off, while Fabio Filippini, former design director at Pininfarina, described it as’soulless object. Even though some voices, such as that of the renowned American collector David Lee, are calling for You should wait until you've tried it before judging it, the Ferrari Luce remains the most controversial Ferrari of recent years.

The very first production model

The car up for auction is no ordinary Luce. It is «Chassis 0,» the first production chassis from the Ferrari Luce program, identified by a special plaque and considered a one-of-a-kind example. Ferrari entrusted it to its Tailor Made department, which is responsible for the brand’s most exclusive creations. The body is finished in «Madreperla Semi-Gloss,» a color developed specifically for this car. This pearlescent white uses a unique pigment that causes the reflections to shift from green to purple depending on the light and viewing angle.

The interior continues this exploration of light with «Perla Le Mans» metallic leather, crafted from select Swiss hides, paired with Corvara gray accents instead of the traditional black. Even the wheels, brake calipers, and the famous Ferrari logo feature a special finish with a white background exclusive to this particular model.

A Sale for a Good Cause

Ferrari’s hope of exceeding $1.1 million isn’t solely due to the uniqueness of this Luce. As with certain exceptional sales in the past, all proceeds will be donated to The Ferrari Foundation to fund future educational programs. This initiative is immediately reminiscent of the Ferrari Daytona SP3 «599+1,», sold at auction last year during the same Monterey Car Week. That one-of-a-kind model caused a stir when it sold for $26 million—a record for a modern Ferrari sold at auction. The proceeds were donated to the Ferrari Foundation and Save the Children.

A Ferrari That's Already Made History

Whether or not you like its design, the Ferrari Luce has already made history in Maranello. As the first all-electric Ferrari, it symbolizes a major shift in direction spearheaded by Benedetto Vigna, with the goal of gradually integrating electric models alongside Ferrari’s internal-combustion and hybrid models.

Reactions, however, remain extremely mixed. In Europe and the United States, a large portion of enthusiasts continue to reject the model. Conversely, the first units destined for China They sold almost instantly, proof that this Ferrari appeals to a new clientele more drawn to its exclusivity than to its mechanical heritage. It remains to be seen just how high the bids will go in Monterey.