Alfa Romeo gives Ford a piece of advice

Alfa Romeo recently shared some amusing advice for Ford. This anecdote echoes a misadventure experienced by Alfa Romeo itself, linked to the problem of "Italian sounding". As a reminder, this phenomenon concerns the use of Italian-sounding names by products not manufactured in Italy, a practice that can mislead consumers and is protected by specific laws.

A few months ago, Alfa Romeo has had to rename its new modeloriginally named Milano, into a Junior. This decision was prompted by the fact that the Junior is produced in Poland, not Italy. To avoid confusion and comply with regulations, Alfa Romeo has chosen a name that does not lend itself to such confusion.

Ford, for its part, has just launched a new model called Capri. Although the name evokes the famous Italian island of Capri, the Ford Capri is actually produced in Cologne, Germany. This choice of name could potentially fall under the Italian soundingAlfa Romeo was quick to respond, but with a touch of humor.

In an amusing communication, Alfa Romeo suggested an alternative to Ford: another place called Capri, this time in South Africa. This suggestion, while light-hearted and humorous, raises an interesting question: how will the Italian government react to this new Ford Capri? Will the American manufacturer be forced to change the name of its model, or will it manage to escape Italian sounding regulations?

Dear American friends,
here's a little help if you need it... pic.twitter.com/ey8rOcAmju

- Alfa Romeo (@alfa_romeo) July 11, 2024

For advice, assistance, or support, please send us a DM.@forditaliawe got your back!

P.S. - The name "Junior" is already taken.

- Alfa Romeo (@alfa_romeo) July 11, 2024

In any case, this story reminds us of the importance of provenance and authenticity in the automotive world, where names can evoke very specific images and expectations in consumers. To be continued.