Alexandre
Since the creation of Stellantis, the automotive group born of the merger between Fiat Chrysler Automobiles (FCA) and PSA, there has been a lot of movement in the brand's key positions. Maserati. With the results we know today, since the beginning of 2024, a number of new positions have been created. These include Luca Delfino's appointment as World Sales Director, and Giovanni Perosino's appointment as Head of Marketing and Communications. However, Luca Delfino had already held the position of Director Europe since the end of 2021, creating a need for a replacement. This is now the case with the appointment of Lucas Parasacco as Director Europe.
A strategic appointment
The Maserati press release announces: "Luca Parasacco has been appointed head of Maserati Europe. This appointment, effective from Monday May 20, joins a series of new positions within Maserati, aimed at fully capturing and covering the brand's objectives and strengthening and elevating the team led by Global Sales Director Luca Delfino, appointed in January 2024."
Luca Parasacco has been with the group since 1997. In his last position as Director of DISTRIGO, he headed the consolidated distribution network which supplies original spare parts to 11 brands belonging to the multinational holding company. A connoisseur of the network, Parasacco was also Head of Owned Dealers, responsible for the results and development of Motorvillage, FCA's retail organization, and Sales Director of Mopar Business Centres, the brand that identifies all Stellantis genuine spare parts and accessories. He has dedicated himself to coordinating all aftersales activities, paying particular attention to commercial benefits, developing new business areas and implementing processes to increase customer loyalty.
A stronger management team
Davide Grasso, CEO of Maserati, said: "I am delighted to welcome Luca to his new role at Maserati and congratulate him on the impressive career path that has brought him here to play a key strategic role in the European market. We are confident that this new member of the management team will contribute to improving our sales performance, as planned."
For his part, Luca Parasacco expressed his satisfaction I'm delighted to be part of the Maserati family at this special time in the history of the automotive industry and the brand. This role is an important step for me and a new challenge after an intense and varied career, during which I have been able to explore different roles in network development and where I feel I still have a lot to give. I hope that my previous experience and specific training in this field can make a substantial contribution to the brand's continued growth in Europe and worldwide."
Winds of change at Maserati
For several months now a real desire for change within Maserati management. This applies both to key personnel, with strategic appointments such as Luca Parasacco, and to the brand's technical and strategic choices. In particular, Maserati plans to reversing the 100 % electric and redesign the technical platform for its next models.
| 2020 – 2022 | 2022 – 2024 | 2024 > | |
|---|---|---|---|
| CEO Monde | Davide Grasso | Davide Grasso | Davide Grasso |
| Global Sales Director | Bernard Loire | Bernard Loire | Luca Delfino |
| Vice President, Europe | Guido Giovannelli | Luca Delfino | Luca Parasacco |
| Vice President, West-Europe | Alessio Izzo | Julien Brunet | Julien Brunet |
| Marketing & Communication Department | Paolo Tubito | Paolo Tubito | Giovanni Perosino |