Alexandre
Maserati adjusts its strategy for its first electric SUV, the Grecale Folgore, with significant price cuts for the 2025 model in several countries. An expected decision to reposition the Folgore in the face of fierce competition and attract more customers in key markets. However, Germany, Europe's automotive bastion, seems to be the exception in this pricing strategy.
A welcome price cut for 2025
Presented in spring 2022, the Maserati Grecale Folgore had been much talked about, not least for its its high launch price. A positioning that placed it in a strong position above its direct competitors such as the BMW iX or Audi SQ8 Sportback e-tron. With version 2025, Maserati adopts a new approach to reducing prices in several countries:
- In Francefrom 125 850 € à 111 350 €a reduction of around €14,500.
- In Italyrate also falls by 127 100 € à 113 600 €.
- Visit United Kingdomthe Grecale Folgore goes from £109,905 à £99,000.
| 2024 | 2025 | |
|---|---|---|
| France | 125 850 € | 111 350 € |
| Italy | 127 100 € | 113 600 € |
| Germany | 124 301 € | 124 302 € |
| United States | not available | $109,000 |
| Japan | not available | not available |
| United Kingdom | £109,905 | £99,000 |
These reductions enable the Folgore to return to a more competitive level compared with rivals such as the BMW iX or Mercedes-AMG EQE 43. In comparison, however, the Porsche Macan 4 Electric remains the most affordable option, with an entry price of 86 439 €while the Macan Turbois available at 118 910 €a competitive price with Folgore.
| Maserati Grecale Folgore | Porsche Macan 4 Electric | Porsche Macan Turbo Electric | |
|---|---|---|---|
| Price (France) | 111 350 € | 86 439 € | 118 910 € |
| Power | 410 kW | 300 kW | 470 kW |
| Couple | 820 Nm | 650 Nm | 1130 Nm |
| Vmax | 220 km/h | 220 km/h | 260 km/h |
| 0 to 100 km/h | 4.1 sec | 5.2 sec | 3.3 sec |
| Autonomy | 500 km | 591 km | 613 km |
| Consumption | 24 kwh | 21 kwh | 21 kwh |
| Battery | 105 kwh | 100 kWh | 100 kWh |
| Cell supplier | CATL | Draxlmaier | Draxlmaier |
| Architecture | 400V | 800V | 800V |
| Power load | 150 kW | 270 kW | 270 kW |
| Battery weight | 676 kg | NC | NC |
| Length | 4,86m | 4,78 m | 4,78 m |
| Total weight | 2480 kg | NC | NC |
The German exception
Unlike other markets, the price of Grecale Folgore remains unchanged in Germany, à 124 301 €. This status quo is intriguing, especially as Germany is a crucial market for electric vehicles. This is the country where the model is most expensiveIt has the lowest VAT rate (19 % vs. 20 % in France and 21 % in Italy).
It remains to be seen whether, with this price cut, the Maserati Grecale Folgore 2025 will reposition itself as a serious player in the premium/luxury electric SUV market.
109,000 $ = €104,000 ...the Americans are the best served; otherwise still too expensive given the performance comparison with the Macan Turbo; after all, it's obviously a question of style preference, brand, etc...
There's an article in caradisiac, where we learn that HERTZ in the USA is selling off its Grecale rental units for around 40,000 euros!