Lancia: here are the French cities that will have a showroom in 2025

At the exclusive presentation of the new Lancia Ypsilon Rally 4 and Ypsilon HFWe were given some additional information. Joël Verany, then Director of Lancia France, took the opportunity to unveil the Italian brand's ambitious plan for its return to France. Alain Descat will take over from Verany as head of Lancia France.

After several years' absence, Lancia returns with the new Ypsilon. To accompany this long-awaited launch, the brand plans to open no fewer than 25 premium showrooms by the end of 2025and 80 service outlets dedicated to vehicle maintenance.

On July 5, the first Lancia dealership opened its doors at Paris La Défense, under the name Casa Lancia. This space embodies the spirit of the brand, combining elegance and modernity. As our photo below shows, this opening marks the start of a nationwide roll-out, aimed at covering France's major cities.

Here are the French cities that will host a Lancia showroom by 2025:

1. Paris region (4 showrooms)
2. Nantes
3. Bordeaux
4. La Rochelle
5. Rennes
6. Bayonne
7. Toulouse
8. Perpignan
9. Montpellier
10. Marseille
11. Poitiers
12. Nice
13. Grenoble
14. Lyon
15. Macon
16. Besançon
17. Nancy
18. Reims
19. Caen
20. Amiens
21. Lille

According to announcements made at the event, Lancia showrooms will be located alongside those of Alfa Romeo and DS, forming a premium division. This strategy will enable Lancia to fully integrate into this segment, offering a new customer experience.

Lancia's return to France with the new Ypsilon marks an important milestone for the brand. With a stronger presence in France, Lancia is ready to conquer new customers. In 2025, the Lancia Ypsilon will be accompanied by its sporty HF version. We'll then have to wait until 2026 for the compact SUV, named Gamma and based on the STLA Medium.