The relaunch of Lancia is a long, fragile process, still full of uncertainties. After a year 2025 marked by a gradual return to several European markets, The first figures for 2026 already reveal a number of trends. And they are quite revealing: while Italy and Spain seem to be supporting the brand's renaissance, France remains much more reserved.
Visible progress in Italy
Unsurprisingly, Italy remains Lancia's real driving force. In the first two months of 2026, the brand has already registered 2,013 units there, with 1,027 cars in January and 986 in February.
These figures are particularly interesting when compared with the start of the previous year. In January and February 2025, Lancia recorded 1,816 registrations in Italy (890 + 926). The increase therefore exceeds 10 %, a rather encouraging signal for a brand still in the midst of reconstruction.
This momentum confirms that the new Lancia Ypsilon, now the only model in the range, is gradually finding its place in its home market. Italy remains the brand's historical stronghold, and Stellantis knows that the success of the relaunch will depend first and foremost on consolidating this domestic base.
Spain, a market that's taking off
More surprisingly, it's in Spain that growth has been most spectacular. With 85 registrations in January and 114 in February, Lancia has already achieved 199 units in the first two months of 2026.
By comparison, the brand sold just 111 cars over the same period in 2025 (31 in January and 80 in February). The Spanish market is therefore showing very clear growth.
This result is probably no coincidence. Spain plays a special role in the brand's industrial strategy, since the new Ypsilon is produced there, at the Zaragoza plant. This industrial presence can help to boost the model's local visibility and facilitate its adoption.
Even if volumes remain modest, this increase shows that Lancia is slowly beginning to establish itself in certain European markets.
France remains surprisingly cool
The situation in France, on the other hand, is much more mixed. In the first two months of 2026, Lancia totaled 161 registrations, with 75 cars in January and 86 in February.
At first glance, these figures might seem comparable to those for 2025. But on closer inspection, the trend is actually slightly negative. Over the same period last year, the brand recorded 161 registrations (80 in January and 81 in February).
In other words, Lancia's relaunch is making little headway on the French market. Sales levels remain extremely modest for a country that is one of Europe's largest automobile markets. The brand's visibility there is still limited, particularly in terms of communication and network.
European recovery still very fragile
If we add up the main European markets observed, Lancia has already totaled 2,350 registrations in the first two months of 2026.
Volumes remain modest, but show that the brand is continuing its gradual rebuilding. Italy continues to account for the bulk of sales, while Spain seems to be becoming a second anchor point. Other markets, such as Belgium and the Netherlands, are also contributing, but at still very limited levels.
Germany, meanwhile, remains absent from the statistics for the time being. For the moment, the brand has no plans to relaunch in this market.
This situation reminds us that Lancia's renaissance is still based on a single model, the Ypsilon. A necessarily risky strategy for a brand seeking to rebuild its image in several markets at once.
Gamma, the key piece in the suite
The next step, however, could change all that. In 2026, Lancia is due to present the new Gamma, a 4.6-meter SUV designed to expand the range.
Unlike the Ypsilon, produced in Spain, this new model will be made in Italy, at the Melfi plant. This strategic choice is intended to strengthen the brand's national roots, while enabling it to position itself in a much more buoyant segment than that of city cars.
With this SUV, Lancia hopes to finally have a range capable of supporting its commercial revival. While the first signs are encouraging in some countries, the figures still show a clear reality: Lancia's renaissance is well under way... but it's far from won.
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There are at least 2 reasons why the Lancia Ypsilon sells so little in France:
the number of points of sale is very small, whereas in the past Lancia was available in all FCA outlets, now you have to search hard to find out where to buy it.
Secondly, the range of engines on offer is inadequate.
It's a pity, because this car is attractive, luxurious, well finished and fun to drive.
The days when Lancia sold 5000 cars a year in the small Swiss market. Balanced sales between the Y10, Delta, Prisma and Thema 😔 The Thema was in the top 30 for years. Good sales then for the Dedra. The rest is history. Although the Lybra was in my opinion qualitatively the best Lancia.
To sell it, you'd need advertising, and right now I don't see any in the media or on billboards. I've seen a few, but not very convincing ones.
So the problem comes from Stellantis France, which doesn't have the means to sell it in France, while advertising for Peugeot, Citroën, Opel DS, Jeep and a little Alfa Junior is nowhere to be seen.
I agree with the others: lack of visibility(com + limited network)is indeed the main reason for the Ypsilon's poor sales... 🙁 give Lancia the same visibility as Alfa for the Junior SUV, there's objectively no reason why it should sell less! 😮
Slowly but surely, Lancia is improving, but just like Fiat's Grande Panda.
But Lancia is severely handicapped by the lack of advertising (Karuk is right!) and Lancia's starving range for ages! (thanks to whom?)
They need to make an effort on pricing, however, to democratize the EV version.
Not publicized enough, many people don't even know about the model, and a more accessible model would be welcome.
Schade, dass es den Lancia in Deutschland immernoch nicht zu kaufen gibt.
It's a pity that Stellantis doesn't distribute Lancia through the Fiat and Alfa networks.
Ypsilon could replace thousands of MiTo!?
It's not much, but on the 3 markets... 2000 units in 2 months for the Italian market is not much.
The French market is totally blocked at the moment anyway, so it's hard to see how it's going to end... And a big lack of communication on the part of the brand too.
🤞 for Lancia.
I used to be a Lancia fan, but unfortunately the brand is no longer distributed in Switzerland 🥵.
As for the rest, I agree with the others.
Total lack of advertising and communication.
Let's hope things improve for Gamma.
With few sales outlets, non-existent advertising and a limited choice of engines, the Ypsilon is a hard seller. I tried it out and appreciated its finish and handling. It would be a shame if this situation were to continue.
I couldn't agree more. Lancia is reintroducing the brand in countries where it no longer existed, and is doing so almost clandestinely, in total anonymity. No advertising, very few points of sale, by what miracle are there sales? It's definitely hard to understand Stellantis.
I had the same positive impressions when I rented a Ypsilon in Italy.
A vehicle of no interest, that's all! Not even the 145hp engine! But for those rare people who live close to a CC, why not rather than the all-too-familiar and now old 208?.
The «success» in Spain is probably due to the fact that the vehicles are collaborators (-26% for them in recent months). .
In 1 year, the new 208 will make the little Lancia «has-been». Quite a relaunch.
Lancia und das Design; ich war viele, viele Jahre leidenschaftlicher Lancia Kunde. Beta HPE, Thema,Thema Kombi, Delta, Dedra, Y 10, und na ja Kappa. Das Design wurde immer schrecklicher bis zum Thesis. Ich nenne das seither intellektuelles Design, d.h. man muss jedem erklären wieso das schön sein soll. Nun wird das ganze mit dem neuen Y weitergeführt. Ich kann einfach nie verstehen wie man solchen Design Pfuscher erlaubte diese legendäre Marke zu zerstören. Alfa machen sie (zwar mit attraktivem Design) mit einer Preissetzung und dazu nicht passender Hartplastik-Ausstattung auch das Überleben schwer (Junior). Ich schreibe nicht nur, sondern besitze 3 Alfas und 1 Fiat.
Andere machen es plastikmäßig noch schlimmer, nur da wird es nicht so stark thematisiert. Siehe Vergleichstest Auto Motor Sport 25/2025. Mini Cooper -Alfa Junior - Volvo EX30. Da wurde die Verarbeitung des Junior gelobt. Der Volvo wurde wegen seiner Verwendung von billig anmutenden Plastik stark kritisiert.
You regularly see ads for Alfa Romeo Junior on TV, but for the Lancia Ypsilon it »s nothing, I "ve never seen one.
A strange strategy on the part of Stellantis, who didn't even deign to present it for launch at the Paris Motor Show in 2024.
1st Ypsilon commercial on TF1+!
Let's hope this is just the beginning....