The relaunch of Lancia is a long, fragile process, still full of uncertainties. After a year 2025 marked by a gradual return to several European markets, The first figures for 2026 already reveal a number of trends. And they are quite revealing: while Italy and Spain seem to be supporting the brand's renaissance, France remains much more reserved.
Visible progress in Italy
Unsurprisingly, Italy remains Lancia's real driving force. In the first two months of 2026, the brand has already registered 2,013 units there, with 1,027 cars in January and 986 in February.
These figures are particularly interesting when compared with the start of the previous year. In January and February 2025, Lancia recorded 1,816 registrations in Italy (890 + 926). The increase therefore exceeds 10 %, a rather encouraging signal for a brand still in the midst of reconstruction.
This momentum confirms that the new Lancia Ypsilon, now the only model in the range, is gradually finding its place in its home market. Italy remains the brand's historical stronghold, and Stellantis knows that the success of the relaunch will depend first and foremost on consolidating this domestic base.
Spain, a market that's taking off
More surprisingly, it's in Spain that growth has been most spectacular. With 85 registrations in January and 114 in February, Lancia has already achieved 199 units in the first two months of 2026.
By comparison, the brand sold just 111 cars over the same period in 2025 (31 in January and 80 in February). The Spanish market is therefore showing very clear growth.
This result is probably no coincidence. Spain plays a special role in the brand's industrial strategy, since the new Ypsilon is produced there, at the Zaragoza plant. This industrial presence can help to boost the model's local visibility and facilitate its adoption.
Even if volumes remain modest, this increase shows that Lancia is slowly beginning to establish itself in certain European markets.
France remains surprisingly cool
The situation in France, on the other hand, is much more mixed. In the first two months of 2026, Lancia totaled 161 registrations, with 75 cars in January and 86 in February.
At first glance, these figures might seem comparable to those for 2025. But on closer inspection, the trend is actually slightly negative. Over the same period last year, the brand recorded 161 registrations (80 in January and 81 in February).
In other words, Lancia's relaunch is making little headway on the French market. Sales levels remain extremely modest for a country that is one of Europe's largest automobile markets. The brand's visibility there is still limited, particularly in terms of communication and network.
European recovery still very fragile
If we add up the main European markets observed, Lancia has already totaled 2,350 registrations in the first two months of 2026.
Volumes remain modest, but show that the brand is continuing its gradual rebuilding. Italy continues to account for the bulk of sales, while Spain seems to be becoming a second anchor point. Other markets, such as Belgium and the Netherlands, are also contributing, but at still very limited levels.
Germany, meanwhile, remains absent from the statistics for the time being. For the moment, the brand has no plans to relaunch in this market.
This situation reminds us that Lancia's renaissance is still based on a single model, the Ypsilon. A necessarily risky strategy for a brand seeking to rebuild its image in several markets at once.
Gamma, the key piece in the suite
The next step, however, could change all that. In 2026, Lancia is due to present the new Gamma, a 4.6-meter SUV designed to expand the range.
Unlike the Ypsilon, produced in Spain, this new model will be made in Italy, at the Melfi plant. This strategic choice is intended to strengthen the brand's national roots, while enabling it to position itself in a much more buoyant segment than that of city cars.
With this SUV, Lancia hopes to finally have a range capable of supporting its commercial revival. While the first signs are encouraging in some countries, the figures still show a clear reality: Lancia's renaissance is well under way... but it's far from won.
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There are at least 2 reasons why the Lancia Ypsilon sells so little in France:
the number of points of sale is very small, whereas in the past Lancia was available in all FCA outlets, now you have to search hard to find out where to buy it.
Secondly, the range of engines on offer is inadequate.
It's a pity, because this car is attractive, luxurious, well finished and fun to drive.
The days when Lancia sold 5000 cars a year in the small Swiss market. Balanced sales between the Y10, Delta, Prisma and Thema 😔 The Thema was in the top 30 for years. Good sales then for the Dedra. The rest is history. Although the Lybra was in my opinion qualitatively the best Lancia.
To sell it, you'd need advertising, and right now I don't see any in the media or on billboards. I've seen a few, but not very convincing ones.
So the problem comes from Stellantis France, which doesn't have the means to sell it in France, while advertising for Peugeot, Citroën, Opel DS, Jeep and a little Alfa Junior is nowhere to be seen.