At StellantisAll brands count. But one stands out for its weight in volume: Fiat. With 1.2 million units sold in 2024, 1.35 million in 2023 and 1.2 million in 2022, the Italian brand remains the Group's number one in terms of volume. A solid base? Not really, no.
Behind these impressive figures lies a structural fragility: over 60 % of Fiat sales come from Latin America. In other words, without Brazil and Argentina, Fiat would simply lose its status as a pillar of the Group.
Latin America, Fiat's mainstay
Fiat can thank South America. In 2025, the dynamic is still very positive:
- Brazil: +21 % compared with 2023, +9 % compared with 2024
- Argentina: +85 % year-on-year
Registration figures from January to May 2025 speak for themselves:
- Brazil: 199,597 units
- Argentina: 35,131 units
With a strong and varied local range (Mobi, Argo, Cronos, Pulse, Fastback, Titano, Toro, Strada...), Fiat offers a coherent and accessible range. There's even the 500e, and sporty Abarth variants on certain models, such as the Pulse and Fastback. In short, a complete ecosystem.
Europe in freefall
By contrast, the situation in Europe is alarming, even in Fiat's homeland:
- Italy: -9 %
- Germany: -50 %
- France: -54 %
- Spain: -43 %
- United Kingdom: -29 %
These figures reflect the failure of a recent strategy that focused too much on electric vehicles. Fiat bet big on the 500e, whose sales collapsed in 2024. The launch of the Fiat 600, initially 100 % electric, the arrival of the hybrid version.. As for the Grande Panda, its marketing is hampered by insufficient production to meet demand.
A concrete example? Registration figures for Germany in May 2025:
- Fiat Grande Panda : 40 units
- Fiat 600 : 627 units
- Fiat 500e : 581 units
Another example? In Italy, out of 71,449 registrations, 54,826 are former Fiat Panda models...
This is a far cry from even symbolic domination of the old continent.
Without Latin America, Fiat collapses
According to our figures, in the first five months of 2025, Fiat recorded a decline of just -3 % worldwide. An apparently stable result. But if you take out sales in Brazil and Argentina, the reality is quite different: -66 %. An outright collapse.
Here's an overview of the main markets (January to May 2025):
| Country | Registrations | Change vs N-1 |
|---|---|---|
| Brazil | 199 597 | +9 % |
| Italy | 71 443 | -9 % |
| Argentina | 35 131 | +85 % |
| Turkey | 27 075 | -36 % |
| Germany | 6 832 | -50 % |
| France | 7 919 | -54 % |
| Spain | 5 027 | -43 % |
| UK | 5 379 | -29 % |
| Japan | 1 431 | -15 % |
| USA | 829 | +133 % |
Fiat, the new CEO's top priority
So it's clear that the new CEO of Stellantis will have a priority dossier on his desk: relaunch Fiat in Europe. Because Fiat is not just a historic brand, its collapse would be a major blow to the Group's overall balance.
But there is still a glimmer of hope. In 2026, Fiat could bounce back with the 500 hybrid and Grande Panda production finally living up to expectations. In short: Fiat is not in crisis, but at a decisive crossroads. And for Stellantis, it's urgent to act.
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Es fácil, simplemente con que el CEO decida montar el 1.3 firefly y 1.0 firefly que tanto triunfan en latam también en europa os aseguro que las ventas aumentarían significativamente, en vez de convertir la planta de termoli en un pisapapeles podría ser la productora de motores fiables de stellantis
Between a 500 that has been banned from a thermal/hybrid version (how profoundly stupid) and the rest of the European range becoming a rehash of the Peugeot entry-level model...
Of course Fiat's plunging. How could it be otherwise?
And Elkann, who took almost 4 years to fire the rich Nulos...
By eliminating half the range, a manufacturer loses customers. It's as simple as that, and when it comes to recovery, we'll only be able to talk about catching up if the range is extended again. Fiat's management has not yet understood the value of continuity in the range.