While all media attention is monopolized by the new Ferrari Luce, the first Ferrari 100 % electric car officially unveiled on May 25, 2026, the Italian marque is quietly advancing its plans behind the scenes. And while social networks are raging against the design and positioning of this controversial electric car, Maranello has just registered no less than ten new trademarks, giving a very interesting glimpse of Ferrari's future models. A clever way to divert attention? Perhaps. Because while enthusiasts are virulently debating the Luce, Ferrari is already preparing for the future.
Ferrari Luce triggers a storm among enthusiasts
Rarely has a Ferrari provoked such a reaction from the moment it was unveiled. The Luce, more than 5 meters long, powered by four electric motors for over 1000 hp and conceived as an ultra-luxurious technological GT, deeply divided the automotive world.
On Ferrari owners« forums and social networks, criticism is multiplying. Many criticize the design for being too far removed from the brand's historical codes. Some speak of a »soulless« Ferrari, others of an »iPhone on wheels", in reference to the work of Jony Ive's LoveFrom studio, involved in the project. Rejection goes even further among some historic collectors. Many owners say they would never consider buying an electric Ferrari, even one with such impressive performance. And yet, with a 0 to 100 km/h time of 2.5 seconds and a top speed of over 300 km/h, the Luce boasts figures worthy of Maranello's best supercars. But that doesn't seem to be enough. At Ferrari, emotion remains at the heart of everything. And for some customers, a Ferrari without a naturally-aspirated V8 or V12 loses much of its identity.
While everyone is watching the Luce, Ferrari is already preparing for the future
It's against this explosive backdrop that another, much more discreet case has emerged in Italy. According to filings made with the Italian Patent and Trademark Office, Ferrari has just registered ten new trade names. These names have nothing to do with chance.
The most spectacular is probably the future Ferrari F80. Ferrari is said to have registered the names F80 Targa, F80 Roadster, F80XX and FXX80. This is enough to imagine a real family derived from the recently presented hypercar. The names Targa and Roadster naturally evoke open-top versions in the tradition of the legendary Ferrari Aperta. As for the names F80XX and FXX80, they immediately recall the ultra-exclusive FXX and FXX-K programs reserved for a select few customers for track use only.
A future 12Cilindri GTO is already the stuff of dreams
The deposits also concern the Ferrari 12Cilindri. Ferrari is said to have reserved the names 12Cilindri MM, 12Cilindri MM Aperta and above all 12Cilindri GTO. And it's probably this last name that's the most incredible.
The GTO badge remains one of the most mythical in Ferrari history. It immediately evokes the legendary 250 GTO, but also the more recent 599 GTO. Imagining a 12Cilindri GTO equipped with an even more extreme naturally-aspirated V12 is already enough to reassure some of the tifosi worried about the electric turn taken by the Luce.
Ferrari also prepares radical versions of the 296
Even the Ferrari 296 has not escaped this wave of registrations. Ferrari has registered the names 296 Challenge Stradale, 296 CS and 296 Challenge Evo.
The return of the Challenge Stradale name is particularly symbolic. This cult badge, which first appeared on the Ferrari 360 Challenge Stradale in the early 2000s, then gave way to the 430 Scuderia, 458 Speciale and 488 Pista. Its return suggests that Ferrari may be returning to an even more radical philosophy for its V6 hybrid sedan, with a lighter, more aggressive and more track-oriented model. As for the future 296 Challenge Evo, it seems destined for competition.
Is Ferrari already trying to reassure its customers?
The timing of these deposits is inevitably intriguing. They come at a time when Ferrari is going through probably one of the biggest controversies in its recent history.
On the one hand, the Luce symbolizes the brand's electric future. On the other, these new names almost all evoke passionate, exclusive, radical Ferraris, often linked to the V12 or the track. As if Ferrari were already trying to send a clear message to its historic customers: yes, electric is coming, but Ferrari's DNA is not being abandoned.
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