Alexandre
The limited edition of the Ferrari F80the new successor model to the legendary F40, F50 and LaFerrari, is already an object of desire for the wealthiest collectors. But it seems that the craze surrounding this hypercar is not limited to the privileged customers of Ferrari. A German seller recently tried to make a spectacular profit by offering to buy an example of the F80 before it was even produced. A few weeks after publication, the ad mysteriously disappeared.
A dream offer, but at what price?
To understand the scope of this affair, we first need to look back at the exclusivity of the Ferrari F80. Even before its official presentation, the entire production run of this hypercar had already been snapped up. Only the most loyal Ferrari customers, who have already purchased several of the brand's models, were invited to place an order.. It has to be said that to afford such a car, it's not enough to have a colossal fortune; you also have to earn the manufacturer's trust. But some customers, although financially capable, were excluded from the market because they didn't meet the exclusivity criteria imposed by Ferrari.
This is where German investment specialist KB-Lease Invest GmbH comes in. The latter had the idea of putting one of the 799 examples of the F80 up for sale. But not just any car: a brand-new vehicle, for which the order form is still available and for which the future owner can even choose the configuration. All this for the modest sum of 6 million euros, a far cry from the starting price of 3.6 million euros set by Ferrari.not including customization costs.
Are the risks worth it?
While the offer may seem tempting to a collector eager to obtain a Ferrari F80, it raised a number of questions. Ferrari, well known for its strict approach to the sale of its hypercars, does not usually allow legal entities such as KB-Lease Invest to resell such exclusive models directly. The company could therefore act as an intermediary, but this does not prevent it from a potential retaliation by Ferrari against this attempt at speculation.
The Italian manufacturer is keen to maintain the exclusive character of its models, has strict rules concerning the resale of its vehicles. For example, to discourage speculators, some buyers have to commit to keeping their car for a certain number of years before reselling it. This was the case with boxer Floyd Mayweather Jr. who, after putting his Ferrari up for sale just a few months after buying it, was removed from the brand's list of potential customers.
In the case of this F80 resale announcement, it's highly likely that Ferrari was quick to react. A few weeks after the ad was published on the Mobile.de website, it mysteriously disappeared. Either the seller found a buyer willing to pay top dollar, or Ferrari intervened to prohibit the transaction.
A lesson in exclusivity from Ferrari
The incident surrounding the sale of this Ferrari F80 purchase order recalls the importance the manufacturer places on the exclusivity of its models. Beyond simply selling cars, Ferrari cultivates a carefully nurtured brand image. Each model is a work of art reserved for a select clientele. The story of this example of the F80 shows that, even in the world of high-end automobiles, the influence of Ferrari and its strict sales rules should not be underestimated.