Alexandre
From Milan to Berlin, the new Alfa Romeo Junior launches an advertising campaign with Pedro González Alonso, the Spanish actor best known for his role in Berlin in La Casa de Papel. This choice highlights Alfa Romeo's desire to associate itself with an iconic and charismatic figure to draw attention to its latest model.
The Alfa Romeo Junior SUV is revealed in a campaign entitled "Learn to Love Again". Unlike other ads, this campaign doesn't just promote the vehicle's technical specifications. It aims to create an emotional bond with the audience (as is often the case with this brand), inviting viewers to reconnect with their passion for the Alfa Romeo brand.
Pedro Alonso is not the first celebrity to represent Alfa Romeo in its advertising. In the past, stars such as Uma Thurman, who embodied elegance and refinement in a memorable campaign, and racing driver Kimi Räikkönen have also lent their image to the Italian brand. These collaborations have always aimed to underline the values of elegance and sportiness associated with Alfa Romeo.
Music plays a central role in this new campaign. Composed by Flavio Ibba and Marco Gualdi of Red Rose Productions, it is performed by Loredana Fadda with the track "I Feel Love", a classic by P. Bellotte, G. Moroder and D. Summer. Summer. This soundtrack reinforces the emotional mood of the spot, underlining the irresistible appeal of the vehicle.
An ode to marketing...