It's no secret that Jean-Philippe Imparato, the brand's new managing director, aims to transform Alfa Romeo into a benchmark among premium brands, while keeping a close eye on profitability. This transformation, which began several years ago, is reflected in a significant increase in prices and the elimination of many options previously available in the catalog.
A profitability strategy that grates on the nerves
This strategy is paradoxical, to say the least: on the one hand, Alfa Romeo criticizes its loyal Alfistas for not buying enough cars, and on the other, these same Alfistas consider the models too expensive. A decade ago, a MiTo sold for between €14,000 and €23,000, while a Giulietta went for between €21,000 and €31,000. A Giulia, Made in Italy, could even start at €31,000! Today, this affordable offer no longer exists.
Some will say it's inflation, rising raw materials prices, European-imposed driving aid standards, etc., etc.
Price estimates for the future Alfa Romeo range 2024 - 2027
Based on current rates, roadmap 2028 and future competition, we can estimate prices for the next Alfa Romeo range.
| Model | MHEV | PHEV | Electric |
|---|---|---|---|
| Alfa Romeo Milano (2024) | 30 000 € | 40 000 € | |
| Alfa Romeo Tonale (2022) | 40 000 € | 50 000 € | |
| Alfa Romeo Giulia (2026) | 50 000 € | ||
| Alfa Romeo Stelvio (2025) | 60 000 € | ||
| Alfa Romeo E-SUV (2027) | 80 000 € | ||
| Alfa Romeo Tonale (2027) | 45 000 € |
Of course, these are estimates at a few thousand euros. The most uncertain prices are those of the future Giulia and Stelvio. If Alfa Romeo really wants to align itself with the German premium segment, it's not impossible that prices will be €5,000 to €10,000 higher for these two models...
To better position these models in relation to the competition:
- Alfa Romeo Tonale (2027) comparable to the new Peugeot e-3008 on the STLA Medium platform (€45,000)
- Alfa Romeo Giulia (2026) Similar to the BMW i4 (€55,000) and Tesla Model 3 (€40,000);
- Alfa Romeo Stelvio (2025) Rivaled by the BMW iX3 (€75,000) and the Tesla Model Y (€45,000)
- Alfa Romeo E-SUV (2027) In competition with the BMW iX (€85,000), Audi e-tron (€90,000) and Jaguar I-Pace (€93,000). Also comparable to the new Jeep Wagoneer S on the STLA Large platform (€80,000).
Hybrid alternatives to lower prices
Alfa Romeo is currently focusing on an all-electric range for 2027. However, a viable option for reducing costs could be the introduction of plug-in hybrid powertrains. But this will depend on the evolution, or otherwise, of European legislation and the Group's situation in relation to the targets set by the Dare Forward 2030 plan.
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Turning your back on your most loyal customers is never a good idea. A range isn't just built upwards...
Alfiste for a few years now. I think I'll keep my good old giulietta, when I see the prices advertised it is no longer for me too bad very nice models but too expensive now reserved for a certain clientele 🤔
How can they expect us, as passionate aficionados, to pay such a high price... and what's more, to top it all off, the whole range is electric...
They're crazy...
I have a 159 Q4, a delight, will never sell. I'm going to try to find myself a Giulia of the same level, pretty in my garage, it'll be over after if they only make electrics, the pleasure of Alfa is above all the engines and their sounds...
A price is judged in relation to the competition. Up until now, Alfa Romeo cars haven't been the most expensive, far from it.
Alfa Romeos are becoming less accessible, but this is also because certain niches have been abandoned, such as those of the MiTo and Giulietta, which have not been replaced.
Add to this the fact that electric cars are at least €10,000 to €15,000 more expensive than their internal combustion equivalents. A Fiat 500 hybrid isn't very expensive. A 500e, admittedly much better, is no longer really affordable for many.
Stop comparing Alfa Romeo to BMW, Alfa is a dwarf compared to Béhème, Alfa is just 2-3 models dueling in the catalog and no derivatives, no coupe, station wagon, cabrio, roadster, nothing, Béhème is a plethora of models, series 1-2-3-4-5-6-7, X1 X2 X3 X4 X5 X6 X7, coupes, station wagons, cabrios, roadsters, gasoline, diesel, hybrid, plug-in hybrid and electric engines! So please, compare like with like.
Except that in the past, Alfa Romeo was indeed BMW's competitor.
What's more, the Giulia Quadrifoglio not only stands up to comparison with an M3 Competition, but those who have had both cars always prefer the Giulia.
The BMW range is certainly very extensive, but with cars that are increasingly uninteresting. BMW used to say "driving pleasure" in its ads, and this is less and less true. Each new generation of BMW is a step backwards from the previous one, with an increasingly haphazard design, and much less driving pleasure.
Or did you see that I wrote that BMWs were better than Alfa or that the Giulia quadrifoglio wasn't as good as the M3, I simply wrote that the Alfa catalog was very poor compared to BMW, and if you add that Alfa will only release the future Giulia and Stelvio in electric, then the few remaining customers will go elsewhere and especially to BMW in my opinion. For your information, Béhème accounts for almost 2 million sales a year, while Alfa's figure is 100,00 thousand, and I'm being very optimistic, because in recent years it's been more like 50,000 to 60,000!
It's true that the BMW range is very extensive, and that sales figures are nothing like those of Alfa Romeo.
Going to BMW? But BMW's design is getting worse and worse, and apart from a few M models (6-cylinder and 8-cylinder, destined to disappear) BMW's other engines are now of little interest.
This brand does volume by offering multitudes of models, but if BMW has interested me from now on I find that it has become an unremarkable brand.
Hello,
It's perfect, I'm keeping my juju too, especially as the left-hand plates will disappear on the next models.