Alfa Romeo 33 Stradale: collectors of all nationalities flock to buy it

Alfa Romeo unveiled its new supercar 33 Stradale at an exclusive event at the Alfa Romeo Museum. Inspired by the legendary racing car of the 60s, it is produced in a limited series of just 33 examples, each priced between 2 and 3 million euros. And demand far outstripped supply, to say the least.

According to brand manager Jean-Philippe Imparato, who held a press conference after the presentation, Alfa Romeo has already signed 33 contracts in just 7 weeks. The first meetings with buyers began at the Monza 2022 Grand Prix. There was even a waiting list of 50 people before the August 30 presentation, and almost 200 afterwards.

Customers of the 33 Stradale are brand enthusiasts and wealthy collectors, from all over the world to attend the event. Among the nationalities of the customers, there are 7 Italians, 5 or 6 Americans, 4 Germans, 3 French, 1 Japanese, 1 Australian and 1 Swiss. There are also customers from oil-producing countries.

To create each model of the new 33 StradaleAlfa Romeo has set up the Bottega, a "workshop" where customers can personalize their own model. so that it looks like no other. At this stage, they can still choose between internal combustion engine or electric motor.

The manufacture of the first car by the Italian company Carrozzeria Touring Superleggera will start in June 2024, and it will take around two years to complete the 33 units planned, not one more.