Lancia: this is what the new showrooms will look like

The rebirth of Lancia is on the move. After presenting its Pu+Ra HPE concept months ago, we now know the identity of the new showrooms that will house the new models.

Below, the new showroom at Lancia's Milan dealership. In keeping with the brand's identity, the new showroom features a warm, premium ambience and the use of noble materials.


Rather elegant, isn't it?

For the moment, this Lancia showroom houses the brand's only model: the Lancia Ypsilon. We'll have to wait a few months before seeing the new Ypsilon, then a few years for a Gamma and a Delta... if all goes according to plan...


The new showroom is to be replicated in all Lancia dealerships in selected European countries. According to our information, there are only 60 dealerships in Italy and 20 in France...



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  1. Hello,
    Alfiste, we would have liked that at Alfa. Showrooms don't exist. Dealerships for Alfa, Jeep, Fiat, Suzuki, Opel, Kia, etc...
    Really not great for premium.

  2. In Lyon Venissieux, they're currently under construction, and from what I've seen of the photos of the project on display, there will be several halls or showrooms for certain brands. In any case, the photo shows the Alfa hall as the entrance to a separate store.
    Except they're so good at stellantis &you that they've closed the old motor village dealership to set up shop with opel ....and they're doing the work afterwards 🤔🤔🤔 plus they don't have any customer parking, it's a horror to get there and for the staff.

  3. That's great! Let's hope they speed things up like they did with the new Giulia... I think the i3 Series is also coming in 2025, so we'll have to be there quickly.

    • What's missing is a showroom for Italian brands (excluding Fiat) and one for American brands.
      Citroën (alas), DS, Fiat, Peugeot and Opel can have a showroom together.
      We need more than 20, but for now it's a good start. But for pity's sake, make an after-sales service capable of receiving you royally and capable of rebuilding any car from any year, which deserves a specific training center worthy of the name.

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