Almost exactly a year ago, a Ferrari F50 made auction history. The piece that once belonged to American fashion designer Ralph Lauren had soared to $9.245 million during Monterey Car Week 2025, setting a new world record for an F50. Twelve months later, another yellow Ferrari F50 is set to take center stage at the Del Monte Golf Course in Monterey from August 13 to 15, 2026. The question on everyone’s lips now is: can it do even better?
Another yellow F50, but not just any one
The Ferrari F50 to be offered by Mecum Auctions has a lot going for it. Chassis No. 106690, built in 1996, it is the 239th of the 349 F50s assembled by Ferrari between 1995 and 1997.
Above all, it features the highly sought-after Giallo Modena paint finish. While Ralph Lauren’s F50 belonged to an extremely exclusive group of just two yellow models built to U.S. specifications, this new arrival is one of only 31 F50s worldwide to have rolled off the production line in this color. The car was delivered new in Switzerland and has only 7,248 kilometers on the odometer today. This is remarkably low mileage for a thirty-year-old car, which has clearly been maintained with the utmost care.
The photos released by Mecum show a car in remarkable condition, with the carbon fiber weave still clearly visible through the bodywork—a detail particularly prized by collectors.
Comes with all its accessories
As is often the case with the most sought-after models, the car comes with an impressive array of original accessories. The Ferrari Classiche certification, complete with its famous Red Book, is of course included, guaranteeing the authenticity of the entire package. Also included are the original Schedoni luggage, the flight case used for converting between the Barchetta and Berlinetta configurations, the manuals, tools, the spare compressor, and the F50-specific flashlight. More unusually, the car even comes with a pair of vintage TOD’S Ferrari F50 driving shoes.
The market for the F50 has taken on a whole new dimension
When Ralph Lauren’s Ferrari F50 sold in August 2025 for $9.245 million, many believed that the result was due to the unique combination of its color, its history, and the prestigious name of its first owner.
However, the months that followed showed that the entire F50 market was in full swing. In January 2026, a 1995 F50 with just 252 miles on the odometer fetched an impressive $12.21 million at a Mecum auction in Kissimmee. This result currently stands as the all-time record for a Ferrari F50. A few days later, another F50 sold for $8.805 million at RM Sotheby’s in Phoenix. In May 2026, another sale reached $9.79 million.
These figures show just how much the model’s value has skyrocketed in just a few years. In 2021, an F50 was still selling for around $3.8 million to $4 million. Today, the finest examples regularly fetch close to $10 million.
Can it beat Ralph Lauren's old F50?
The answer is far from obvious. On the one hand, this F50 has many strengths: a sought-after color, low mileage, Ferrari Classiche certification, a clean history, and remarkable condition. It is also coming to market at a time when demand for classic supercars from the 1990s remains extremely strong.
On the other hand, it doesn’t benefit from the «Ralph Lauren» effect, a factor that played a major role in the media coverage of the record-breaking 2025 sale. Its level of rarity is also different: 31 yellow models worldwide, compared to just two Giallo Modena models with U.S. specifications for the fashion designer’s former car.
But the market has changed over the past year. The $12.21 million sale recorded in January 2026 proves that collectors are now willing to pay even higher prices for the finest F50s. Monterey has often been the scene of the most spectacular records in the automotive world. If bidders prove as aggressive as they were at the start of the year, this yellow Ferrari F50 could well surpass the $9.245 million set by Ralph Lauren’s example. It remains to be seen whether it will be able to reach the all-time record of $12.21 million. We’ll find out in two months!
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