The Fiat Mobi is a real success in this country

Since its launch in 2016the Fiat Mobi has established itself as an essential small city car on the Brazilian market. With its compact design, exemplary versatility and attractive price, this model has won over consumers in a country where small cars reign supreme. Today's model, the Mobi reaches a milestone: 600,000 units produced and over half a million sold. A success that confirms its status as leader in the Brazilian minicar segment.

A Panda adapted to Brazil

Designed for urban mobility, the Fiat Mobi embodies the essence of practicality. At 3.56 m long, it rivals models such as the Volkswagen Up! while offering a spacious, modular interior. Offered in several versions, from the entry-level model to the Like crossover variant called Trekking, the Mobi's style is a real winner. With its split bench seat, numerous storage compartments and connected equipment, it is perfectly suited to the needs of Brazilian drivers.

Fire 1.0 EVO 8V Flex enginecompatible with ethanol and petrol thanks to Flex Fuel technology from FPT (Fiat Powertrain Technologies), makes it an economical and ecological choice. This innovation, widely adopted in Brazil, illustrates the commitment of Fiat towards a market that favors mobility solutions adapted to local realities.

A local success story

Despite a sometimes difficult economic and political context, Brazil remains a strategic market for Fiat. For the past eight years, Mobi has distinguished itself here not only in terms of sales figures, but also in terms of recognition. In 2024, it won the best resale value, awarded by Quatro Rodas and KBB, as well as the lowest cost of ownership. These awards reinforce the Mobi's image of reliability and accessibility, essential criteria for Brazilian buyers.

With a market share of 47.7 % in the A segment, the Mobi is undeniably a "democratic" car. Priced today from R$ 75,000.00 (around €12,500), it remains affordable, even in better-equipped versions such as the Trekking finish, which offers a variety of options for mixed urban and rural use.

The name "Mobi" perfectly reflects the philosophy of this car: promote simple, efficient mobility in complex urban environments. Manufactured at the Stellantis complex in Betim, the Mobi has been designed to meet the needs of Brazilian drivers: low fuel consumption, limited maintenance, and accessible on-board technology. Its LiveOn system, which transforms a smartphone into a multimedia interface, illustrates this attention to consumer expectations.

And in Europe?

It's worth remembering that, while it's losing ground on the old continent, Brazil is by far the number one country for the Italian brand Fiat. No Mobi in Europe, but Fiat continues to market the current Panda from €15,900, as long as this is possible, and relies on its new Grande Panda expected in early 2025, starting at €24,900 for the 100 % electric model (excluding purchase aid), and during 2025 for the combustion-hybrid model, starting at €19,000. We can only hope that one day Fiat will offer a new generation of the Panda, priced at around €15,000.