Alexandre
At a time when the electric car market is sluggish, Fiat France is hitting back hard by slashing the price of its famous electric 500. Is this a strategy to revive flagging sales, or a move to anticipate the imminent arrival of a new generation of electric Fiat 500s? Whatever the case, Fiat is currently offering an impressive discount, making its iconic model more accessible than ever.
The reduction is based on several cumulative offers These include a €4,000 environmental bonus, a special €co Fiat discount of €3,000, and a €1,000 Fiat electric bonus, for a total reduction of €8,000 for eligible buyers. For example, Fiat 500e RED 95 hp basic version, which normally costs €30,400, is now available à 22 400 €. As for the top-of-the-range cabriolet version, the Fiat 500e convertible 118 hp La Prima, from €40,300 to 32 300 €, for those looking for a little more style and performance.
This offer also applies to the Fiat 600e. This promotion is valid until November 30, 2024. Fiat had already offered a similar discount in November last yearThis is a sign that the brand intends to strike hard at the end of the year to encourage the French to take the electric plunge. See details of the promotion on the Fiat France website.
These should be the normal, non-discounted prices.
Yes, that's exactly the market price. If Tavares hadn't applied his Pricing Power policy, the 500 e would have found its audience;
We have not finished paying for this leader's strategic blindness.
He didn't understand that today's customers compare prices and, thanks to the accessibility of information sources, are able to do so very quickly.
The amrché price of the 500e was well below the going rate.
Should have been introduced already in the spring for 2 months this year, it might have reversed the sales curve.