Alexandre
The success ofAlfa Romeo Junior seems to be confirmed, with sales figures that already exceed those of the Tonale in several European countries by the end of 2024. While the compact Junior model half as many orders as the Tonale at launchNevertheless, he seems to be off to a good start in his career, with good results, particularly in Italy, France and SpainGermany, on the other hand, is off to a more timid start. As a reminder, these countries represent the top 5 in Alfa Romeo sales, excluding the US where the Junior is not sold.
In December 2024, Italy is the ideal playground for Junior. Among the 1993 Alfa Romeos registered that month, 937 units (more than 50 %) are Juniors. This contrasts with the Tonale, which attracted just 733 buyers. This shows that the Junior has become the brand's star seller in its home country.
| Italy | December 2024 |
|---|---|
| Alfa Romeo | 1993 |
| of which Junior | 937 |
| including Tonale | 733 |
In France, the Junior craze is also palpable. Of the 593 Alfa Romeo units registered in December 2024, no fewer than 302 are Juniors.. This testifies to a real craze for the model, which stands out for its performance and popularity. With 22 % of Juniors registered in electric versions, France also seems to be embracing this electrified version, further strengthening the model's appeal with customers concerned about the energy transition.
| France | December 2024 |
|---|---|
| Alfa Romeo | 593 |
| of which Junior | 302 |
| including Tonale | 202 |
In Spain, the results are just as impressive. Of the 284 Alfa Romeo cars registered in December 2024, 182 are Juniors.far ahead of the 63 Tonales sold. This momentum places Spain among the most enthusiastic countries for the Junior, a clear sign of the model's success in the Iberian country.
| Spain | December 2024 |
|---|---|
| Alfa Romeo | 284 |
| of which Junior | 182 |
| including Tonale | 63 |
However, in Germany, the Junior still struggles to convince as much as the Tonale. Out of 451 registrations in December 2024, 114 Juniors found takers, while the Tonale remained slightly ahead with 129 units sold. This more modest performance confirms that the Junior has not yet fully found its place in the hearts of Germans, which contrasts with its triumph in other European countries.
| Germany | December 2024 |
|---|---|
| Alfa Romeo | 451 |
| of which Junior | 114 |
| including Tonale | 129 |
The Junior looks set to be a flagship model for Alfa Romeo in 2024particularly in Italy, France and Spain, where it outstrips the Tonale in terms of sales. And this could continue with the new Junior Q4 just presented. According to our information, Junior is a product of conquest.with few former Alfa Romeo customers. This finding reinforces the idea that the Tonale, after good years in 2023 and 2024, is beginning to run out of steam, as we mentioned in a previous article. To revive the Tonale SUV craze, Alfa Romeo will undoubtedly have to come up with something new in 2025.
| Alfa Romeo Junior | October 2024 | November 2024 | December 2024 |
|---|---|---|---|
| Italy | 433 | 1104 | 937 |
| France | 166 | 174 | 302 |
| Germany | 45 | 129 | 114 |
| Spain | 50 | 94 | 94 |
Habe ihn gesehen.
Na ja Wirklich toll sieht das nicht aus. Dazu viel zu teuer fuer eine kleine Alfa.
Die haben immer noch nicht verstanden das es eine neue Giulietta braucht!
I hope Stallentis brings it to America.