Maserati has sold fewer cars than Ferrari... but these photos prove that the brand isn't giving up on electrics

The figures were released a few weeks ago, and they came as a shock: in 2025, Maserati delivered just 7,800 cars worldwide. A historically low volume for the brand with the trident, to the point that Ferrari sold more cars than Maserati, a particularly difficult comparison for a manufacturer that only a few years ago was aiming to produce more than 50,000 cars a year.

In this delicate context, some observers might have imagined that Maserati would slow down its investments or put certain projects, particularly electric ones, on hold. However, new spy photos show exactly the opposite: the brand is continuing to develop its GranTurismo and GranCabrio, including their electric Folgore versions.

GranTurismo and GranCabrio update in the works

Lightly camouflaged prototypes of the Maserati GranTurismo and GranCabrio were spotted during winter testing in Sweden. Despite the snow and near-zero temperatures, engineers in Modena are continuing to test what appears to be a restyling scheduled for 2027.

For the time being, the modifications remain relatively discreet, but are clearly visible in the photos. Prototypes show a new front bumper, with larger air intakes and a redesigned grille. On some models, the side openings also appear to have been revised to improve brake cooling.

At the rear, the GranCabrio Folgore tested also features a slightly modified diffuser, while a detail that catches the eye on the GranTurismo Trofeo is the transparent taillights, which could herald a design evolution.

A cabin that could evolve

The spy photos don't show the interior, but several clues suggest that the evolution may be mainly in the technological area.

Future versions could feature the STLA SmartCockpit architecture developed by Stellantis. This platform marks the arrival of more software-defined vehicles, with electronics based on the STLA Brain architecture.

Eventually, this could enable the integration of larger screens, i.e. one that spans the entire dashboard. On-board artificial intelligence and preparation for Level 3 autonomous driving are also among the capabilities announced by Stellantis for this architecture.

But given Maserati's financial situation, it's likely that interior upgrades will remain measured, with mostly new materials, additional options and increased customization possibilities.

Nettuno and Folgore: thermal and electric still on the agenda

What's particularly interesting about these prototypes is that Maserati's two philosophies seem to be confirmed: the Nettuno combustion engine and Folgore electric technology will continue to coexist.

The Modena and Trofeo versions should continue to use the twin-turbo Nettuno V6, with current outputs of 490 hp and 550 hp. However, this engine will have to be upgraded slightly to comply with future Euro 7 standards.

On the electric side, Maserati continues to develop the Folgore, the most technically spectacular version. Its three-motor electric powertrain now delivers 760 hp. Despite an 83 kWh battery, theoretically capable of supporting more than 1,200 hp, power is currently limited by the discharge rate. Maserati could therefore take advantage of the restyling to improve this point.

An attempt to rekindle customer interest

However, the challenge for Maserati remains immense. The current GranTurismo and GranCabrio, launched in 2022 and 2024 respectively, have not met with the commercial success hoped for.

The brand now relies heavily on its Fuoriserie customization program, with unique colors and bespoke interior configurations, to attract a more exclusive clientele. But so far, this strategy has not been enough to boost sales. In this context, this restyling could serve to restore visibility and appeal to these models, without waiting for a complete new generation.

In any case, these spy photos send a clear message: despite an extremely difficult 2025, Maserati doesn't seem ready to abandon its technological ambitions. The brand continues to work on its coupes and cabriolets, while pursuing its electrification strategy with the Folgore range.