Okay, calm down. Behind this catchy title, don't expect a European feat. We're talking about a very specific market: Italy, the historic playground of Lancia, and the main country where the brand is still active.
For the moment, the new Lancia Ypsilon is only available in Italy, France, Spain, Belgium and the Netherlands. The Audi A1, on the other hand, is widely available in Europe. In other words, the continental comparison doesn't hold water, and the A1 remains ahead overall.
But back to our local playground. In Italy, the new Ypsilon achieved a good result in March 2025, with 1,100 registrations, bringing the year-to-date total to 2,926 units. On the other hand, the Audi A1 did slightly less well, with 2,670 registrations over the same period. As for the Volkswagen Polo, it didn't even make it into the top 50 best-selling cars in Italy. This puts the little Italian car ahead of its German rivals, at least on home territory.
It has to be said that the new Ypsilon has little in common with its predecessor. As explained in our test of the new ypsilon hybridIt's pointless directly comparing sales figures between the two generations. The new model is bigger, more powerful and more technologically advanced. It now enters the arena of the Peugeot 208, Renault Clio, Toyota Yaris, Volkswagen Polo and Audi A1. And in this game, it's not doing so badly.
That said, if Ypsilon sales in Italy rise to 2,000 units a month, it's starting to look like a real success story. Even if this figure remains half that of the previous generation, it's important to remember that we're no longer talking about the same category of vehicle. The move upmarket is real, and Lancia seems intent on appealing to a different audience.
As for the competition, the Peugeot 208, although a close cousin, remains untouchable with 11,674 units sold in Italy since January, ahead of the Toyota Yaris (10,925) and the Renault Clio (6,994). But the fact that the Ypsilon is in the game is already a strong signal.
Outside Italy, on the other hand, the start-up is more complicated. In France, only 277 Ypsilons have been registered since the start of the year, and 171 in Spain. So the launch is still very timid, almost discreet. And the absence of the Lancia Ypsilon in Germany raises questions: it's hard to understand why such a market wasn't given priority.
The new Lancia Ypsilon is off to a good start... in Italy. It has (just) overtaken the Audi A1 and is ahead of the Polo, which is already a good sign. All that remains now is for it to confirm its rise to prominence, and above all to make a success of its international challenge, where the road ahead is still long.
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The new Lancia Ypsilon isn't even present in dealerships selling Fiat, Abarth, Alfa Romeo and Jeep? Why not integrate it into the ex-FCA network, which sells only Italian cars (excluding Jeeps). It wouldn't cost anything, apart from putting in a Lancia corner. Instead, my dealership has integrated DS, which is ridiculous.
Still, this is very good news.
Recently, I've been regularly coming across a "Cassina" version, here in Belgium (Liège region). It really is superb in motion!
When the Gamma comes out, I'm planning to visit a Casa Lancia to get a closer look!
This version betrays the history of the Ypsilon models, successors to the Y10 and Autobianchi, 3-door urban mini-city cars. Why not give it a separate name? As a former Lancia fan, I hope this model will find its clientele, despite its poorly calibrated price positioning. To be continued...
Yes, that's why in my review I say they could have called it the "big Ypsilon", because the old and new models are not comparable.
What a feat! Roughly 2,000 Ypsilons are sold every month in Italy, i.e. on its domestic market, compared with 3 times as many Clios and 5 times as many 208s and Yaris, which are sold outside the country. The B segment, once the preserve of Fiat in Italy with its 600, 127, Uno, Punto, Grande Punto, Mito and old-generation Ypsilon, has been abandoned to foreign competition. Some visionaries at Fiat, to die for.
It's ugly. I want to like this! I also want Lancia to succeed, however in the process of lifting eyebrows and thinking outside the box it doesn't look right.
Black plastic, blanked off plates, smooth lines. Another B segment which has surpassed the size of a C segment from the 80s
I want sharp lines reflecting the Delta like a mini Ionic 5
Was so looking forward to this brand relaunch but it worse than the previous go they made with all the badge engineered US rubbish
After 4 years at the wheel of an e208 that gave me satisfaction, I switched to the Cassina version of the "big Ypsilon". While the price is lower for all equivalent specifications, comfort is a notch higher. On the other hand, the infotainment system has yet to be developed. So a good little car that deserves more attention from developers and marketing.
Congratulations on your choice!
Lancia hat in unserer Familie eine lange Tradition. 5 X Ypsilon 1 X Delta Turbo und 1 X Musa. Der Musa Bj. 2004 läuft und läuft und läuft. I wish the brand much success.
Catchy title, yes. But the reality is that this Ypsilon is yet another flop in Stellantis' policy. Let me remind you that the half-spoken objective was 25,000 annual sales in Europe. We're clearly not there. After the ravings about 50,000 408s, 30,000 DS4s or 40,000 Tonale....s, we're really off plan, aren't we? I'm sorry, but while I'm aware that the car market is difficult to predict ... a little realism would avoid all that.
Strano che la Polo non sia in classifica, visto che la A1 è una Polo vestita diversa, o Seat Ibiza se preferite.
E la Y è come una 208 o un Opel Corsa se preferite.
Buongiorno, scusate se mi permetto ma, a mio modesto parere, vendere poco più di 1000 Y al mese in Italia è un flop assoluto.
La cugina Peugeot ne vende il triplo in Italia (infatti è molto più bella e costa meno).
Non parliamo del mercato estero, forse è prematuro, ma non pare prometta bene.
A mio parere la linea da Opel Corsa con un pesante trucco che rende le linee poco fluide, unita ad un prezzo troppo alto non aiutano.
Bisognerebbe abbassare un po' il prezzo d'attacco e provare a darle verve con versioni o speciali e/o allestimenti sia fortemente sportivi (per attirare un pubblico che cerca carattere) sia sportivo/lussuoso (in parte c'è già qs seconda tipologia ma ci sarebbe spazio per scelte iconiche tipo una versione super lusso con " tutto di serie e 10 anni di garanzia "... Ad un prezzo molto alto ne venderesti poche ma attirerebbere l'attenzione su un modello attualmente semi ignorato dal grande pubblico)
Purtroppo se non arriverà come minimo a 25.000 unità annue in tutti i mercati (cosa ben lontana ad oggi), è a rischio la Lancia stessa... Per avere un minimo di successo dovrebbe venderne quasi il doppio. Se va sotto quella soglia è un fallimento totale... Economicamente non starebbe in piedi.
La Gamma simil DS poi non mi convince e la Delta? Quando e se arriverà speriamo che abbia forme attraenti non gome la Y.
C'era spazio nel mercato per un marchio elegante... Ma se disegni macchine brutte, se sono tecnologicamente indietro (elettrico imbarazzante e motore termico scarso) e sono pure care... Cosa pretendi?
I've just tried to configure a Ypsilon in F mode. Of course you can do it ... but it's hard to know what you're getting! It's so bizarrely done that neither the complete equipment (list) nor the price is clear in the end. And when it comes to exterior and, above all, interior colors, it's a mess...supposed to be premium?
But the worst thing is the network, or lack of it. I'm not going to drive 80km for an illustrious stranger and a vehicle that's already not too tempting on the net!
How to relaunch a brand with this.
What's more, some words are mistranslated! Don't know google translate?
I've just ordered the Ypsilon cassina micro hybrid which I'll get in 10 days in Lyon. Why don't we see any advertising on TV or in the newspapers?